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the amount of daily intake,

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Curious, healthy, confident

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good example to her children, want to healthy life with them, having enough energy to work life, faster meal, preparation easily

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Busy, stressed, attention to healthy aspect

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Married with children

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Researcher at university

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35

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Woman

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- Read the “GOODY” case (5 min)

- Imagine the user of the a new food ingredient “GOODY”
- Create your “real” persona (25 min)

Describe:

- Personal characteristics - What type of person he/she is… (e.g. on a diet, stressed)

- Needs, motivations, goals – Why does he/she needs this product? (e.g. convenience)
- Feelings – How does she/he feels about this product? (e.g. excited, guilty)

- Key feature(s) of the product, developers need to consider in connection to persona?

- Quote a persona, e.g. What he/she thinks about the product or why she/he needs it?

- Situations - When would he/she use the product?