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OT Buy Media Kit.

Working as a freelancer to create a re-branding for the Ecuadorian brand OT Buy. This brand is an e-commerce marketplace for electronics. I was involved in the creation and implementation of this media kit.

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This project made during my Master´s shows how data can be used for implementing the right segmentation and purchasing plans in a supermarket. It was made with SAS Miner and Excel.

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Predictive Analytics Methods in Marketing.

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Predictive Analytics Methods in Marketing.

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Used PLS Model to understand and explore the data of observed and latent variables, to explain how smartphone advertising influences consumers purchase intention.

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This project done during my Master's show the creation of an online luxury pet shop, that was made with Shopify, Google Adwords, and email marketing campaigns.

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Working as a freelancer, as the editorial chief of this Ecuadorian magazine. I write about technology, health, economics, and marketing trends articles. This is a monthly issue.

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Working as a freelancer, as the editorial chief of this Ecuadorian magazine. I write about technology, health, economics, and marketing trends articles. This is a monthly issue.

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Cristina Trujillo Magazine. Edición Diciembre 2022 FINAL (1)

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Working as a freelancer, as the editorial chief of this Ecuadorian magazine. I write about technology, health, economics, and marketing trends articles. This is a monthly issue.

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Cristina Trujillo Magazine. Edición Noviembre 2022

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In this project, I developed a digital marketing strategy for my Digital Marketing Course. This included a schedule, posts, storytelling and more.

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This project was made during the course of the same name. The purpose was to find conclusions about a customer base through different tools such as Excel, SPSS and Power BI.

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This project is about the introduction of a Ecuadorian brand "República del Cacao" to the Portuguese market.

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This project is about the design and rebrand of the brand "100% Titular", specifically, the seasoning line. It has a communication analysis and a design made with Photoshop and Illustrator.

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This project was made to analyze the communication of a wine brand, since it's colors, typography, style and others.

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This project was created to identify the factors that had influence on the failure of launching the American brand Dasani in Europe.