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A Zoom is when you adjust the camera's focal length, which changes the visual depth of field – or visual distance between objects – to give the illusion of the subject being closer to or further from the camera than it is.

USE:

To draw attention to a specific detail in the shot

When you want to give a character power

To emphasize a comedic or dramatic moment

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In cinematography and photography, panning means swiveling a still or video camera horizontally from a fixed position. This motion is similar to the motion of a person when they turn their head on their neck from left to right.

USE:

A pan shot can evoke the idea of space and confinement to create an unsettling psychological impact on viewers.

The desired effect here is a sense of anxiety and tension.

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Tilting is a cinematographic technique in which the camera stays in a fixed position but rotates up/down in a vertical plane. Tilting the camera results in a motion similar to someone raising or lowering their head to look up or down.

USE:

Some of the most frequent tilting movements capture a character on a ledge or show the bottom of a building and tilt upward for an establishing shot that sets up the context and location of the upcoming scene.

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Advertisement:

https://youtu.be/LGSN3VFgqkA?si=_9EL8vg21wLK7ZCf

This advertisement has all the three camera movements