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Q1: What is the intent behind this message?

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Q1: What is the intent behind this message?

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Q2:Assuming that Pumpkin's owner did *not* grant permission for this post to be shared, what is the potential impact on Pumpkin's owner? 

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Q2:Assuming that Pumpkin's owner did *not* grant permission for this post to be shared, what is the potential impact on Pumpkin's owner? 

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Q3: How do you think Pumpkin's owner felt when they saw this post? Why might this have been the case?

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Q3: How do you think Pumpkin's owner felt when they saw this post? Why might this have been the case?

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Q4: What could the practice have posted? REWRITE the post. 

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Q4: What could the practice have posted? REWRITE the post. 

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PSA

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Education

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PSA- public awareness, treatment prevention

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PSA- public awareness, treatment prevention

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Prevention/education

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education

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awareness-education on the topic

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Intent to raise awareness

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As a warning and educational purposes

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Educational, prevention

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Intense emotional and reputational damage

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Trevor pointed this out

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Informative

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They may think they are being blamed or are bad owners

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intent was to educate the public about dangers of tylenol

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Client education

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It could have negative impact, cause guilt

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Livid, like their privacy was violated, ashamed.

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They are being publicly shamed for their lack of knowledge

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The intent is likely to raise awareness of the fact that cats are not able to have tylenol because many people aren't aware of this fact. The clinic was trying to prevent future illness in cats.

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Shame, sadness, embarrassment, anger, guilt,

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They may feel like bad owners or that they are horrible people and have extreme guilt that they probably already have

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Would make the owners feel bad, owners may receive backlash, violation of privacy

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The owner could feel targeted and shamed in a time of grief.

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Very upset, horrified, embarrassed, attacked

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Guilt, anger, betrayal, embarrassment, shame, sad

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Guilt, anger, betrayal, embarrassment, shame, sad

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Horrible, they probably already feel awful and this is just making them feel even worse. I would also feel angry

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Damage their reputation, feel uneducated on pet care, violation of privacy 

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Damage their reputation, feel uneducated on pet care, violation of privacy 

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guilty, they might feel called out

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See previous post

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Feel their relationship with the clinic is violated

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reactionary to their invasion of privacy, ashamed of their actions 

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reactionary to their invasion of privacy, ashamed of their actions 

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Make an animated post with a generalized format, no personal images that presents information

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Make an animated post with a generalized format, no personal images that presents information

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Angry, embarrassed, shocked, violated

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Something without identifying patient info. More informative without specific case info

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The owner would likely feel upset, they may be embarrassed

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The owner would likely feel upset, they may be embarrassed

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They must already feel terrible for having caused their pet's illness and that their pet may die. This post is just highlighting their mistake and saying "don't be like them" with a photo of your sick cat would be so upsetting. The clients were only trying to help their pet.

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The owner may be targeted inapprorpriately by other clients or members of the community

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The client would likely feel awful that they had caused this in their cat likely without even being aware of the problem. Already, their cat is sick, so this would only further worsen how they feel.

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I think they would be very upset, this post shamed them for an action that might not have been intentionally malicious. They probably feel enough guilt about the situation

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I think they would be very upset, this post shamed them for an action that might not have been intentionally malicious. They probably feel enough guilt about the situation

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They could have posted a fact sheet of what is toxic and not toxic to cats, they could have used this as an opportunity to not call anyone out but just show what cats can and can't have and why

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No picture needed, just maybe clip art or something

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Hey all! In continuing our community education series, we want to talk about Tylenol and Cats. They do not mix! If your cat accidentally ingests Tylenol/acetaminophen, please bring your cat to the clinic during office hours, or to an emergency veterinarian after hours.

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Embarrassing, hurt, betrayal because the veterinarian did not ask them first, so they may feel the trust between the client and veterinarian is broken. 

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Embarrassing, hurt, betrayal because the veterinarian did not ask them first, so they may feel the trust between the client and veterinarian is broken. 

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I would feel attacked and blindsided during a sensitive time.  

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I would feel attacked and blindsided during a sensitive time.  

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just post a PSA about Tylenol and cats without specifically referencing a specific patient and case

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client education without giving out/posting personal information about the case

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client education without giving out/posting personal information about the case

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PSA: Your cats can't take Tylenol! While they work well for us, our cats can't digest them the same, and there can be serious adverse effects. Call your veterinarian for alternatives and appropriate treatments.

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The client probably felt horrified and violated.

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Don't include personal information or real pictures. Try not to use such a condescending tone. You could say something like "A lot of people reach for Tylenol when they think they're cat is in pain- but what they don't know is that it's toxic to their pet! Always use a vet-approved treatment to make sure you are keeping your pet safe. We are here to help!"

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Don't include personal information or real pictures. Try not to use such a condescending tone. You could say something like "A lot of people reach for Tylenol when they think they're cat is in pain- but what they don't know is that it's toxic to their pet! Always use a vet-approved treatment to make sure you are keeping your pet safe. We are here to help!"

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Hey animal lovers! We want to remind everybody that there are medications that animals can't have that humans keep in their medicine cabinet. Medications like tylenol and advil are great examples of no nos for your fur babies. If you think that your pet is experiencing pain and needs some support, give us a call and we can help you out. Lets work to keep our pets safe <3

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Wisdom Wednesday! Tylenol is not safe for cats! Our friendly kitties are unable to process tylenol like we are, so please avoid giving your cat tylenol at home. If you have concerns about your pet, please do not hesitate to reach out to our clinic and when in doubt, give us a call1

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PSA! Cats cannot metabolize Tylenol the way that humans can. Exposure to  Tylenol can be fatal to them. For questions regarding safe pain management, reach out to us for safe prescription of pain management medicine!

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PSA! Cats cannot metabolize Tylenol the way that humans can. Exposure to  Tylenol can be fatal to them. For questions regarding safe pain management, reach out to us for safe prescription of pain management medicine!

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Allow for time to buffer the situation, then post this:

Your furry friends cannot metabolize human meds, like Tylenol or Advil. It can be tempting to try and heal your animal at home, but please refrain and allow us to give them the proper medication that they need!

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PSA to please contact your veterinarian before giving your pet human medication. There are some over-the-counter human medications that are used for pets but even those are often not given in the same quantity. Other medications made for humans can make your pet sick or can even be fatal. We know you want to help your pet and we want to help, give us a call before you give your pet a medication you have at home!

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If your cat is not feeling well, dont give your cat Tylenol. This can lead to liver failure and is very dangerous. I know that as a caring owner that wants to just make your cat feel better, it can be very easy to make this mistake. But Tylenol is toxic to cats so contact your local vet for better options.

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If your cat is not feeling well, dont give your cat Tylenol. This can lead to liver failure and is very dangerous. I know that as a caring owner that wants to just make your cat feel better, it can be very easy to make this mistake. But Tylenol is toxic to cats so contact your local vet for better options.

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PSA: Tylenol is not a cure-all! We appreciate everybody that wants to reduce discomfort and pain in their furry companions, however it is important to be aware that different species need different medications, and giving a medication that is not appropriate for that species can cause very harmful effects. Tylenol is great for your human children, but not so great for your furry ones. Please contact your veterinarian for what is appropriate and if you have further questions.