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This is a successful prank video from a few years ago. It was shot handheld on a camcorder which gives it a homemade and authentic feel. This makes it a lot more belivable to the audience as thats how you would have to film it if you did it for real. For the final segment which involves a real live test of the pants in a venue I want to shoot in a similar style to the video in order to make it seem as authentic as possible.

Nelk, Screaming On The Golf Course! (INSANE REACTION), Youtube, July 27th 2018, viewed 2nd April 2023,<https://www.youtube.com/watch?v=ceeBF411mXk>.

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Screaming On The Golf Course! (INSANE REACTION)

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The premise of this product is quite comedic and immature. It targets young people ages 18-24. As thease people are usually poor but still want to go out and have a good time.

This means I will tailour my advert in order to appeal to this age range. This will be done through: Colour, style, tone, fonts choice, comic releif and what platforms it will air on.

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Tone is very importent for an advert and must match the type of product being sold. That is why for this advert I want to set a relatible but professinal tone in order to appeal to the younger target audience.

I belive before the audience sees the advert they would be skeptical on the products authenticity. However, by setting a professinal yet relatible tone throughout the advert I belive I could change this assumption to somemthing much more trustworthy.
I will achive thease tones and emotions through 3 avenues.
1. Professionally shot video and camera work
2. Use of modern and minamalistic colours
3. Use of a modern, professinal easy to read font.

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Fonts occupy a position of high importance in the design hierarchy, similar to colors, they have the ability to evoke the initial emotional reaction from everything present on the page (Curtis, Z 2017).
This is why I want to select a font that will be appealing to my target audience and match the asethetic of the video.

The font I chose is Ubuntu (shown above). It is simple sans-serif font that has a modern, clean and sleek appearance with rounded edges and a distinct geometric structure. This style is very appealing to the target audience (young people) and also matches the modern industrial asthetic of the video.

Curtis, Z (2017). How Fonts Secretly Influence Your Thoughts, https://uxplanet.org/how-fonts-secretly-influence-your-thoughts-91ac0357b7c2 [Accessed 1 Apr. 2023].

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Part of Apple's advertising stratergy is to create trust in viewer, which is why a lot of their ads, including this one, are filmed in white studios. This creates a professional look for the product and company. I want to film part of my ad in a professinal studio to create this same feeling for my product.

Apple, Introducing the new MacBook Air — Apple, video, Youtube, October 31st 2018, viewed 1st April 2023,<https://www.youtube.com/watch?v=hs1HoLs4SD0>.

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This comedic style infomertial may not be real, but involves many comedic elements, scene changes and structure that I want to incorporate into my advert.

Chris Capel, Naptime!, video, Youtube, June 1st 2012, viewed 1st April 2023,<https://www.youtube.com/watch?v=AF_nfazQaek&t=3s>.

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This short infomercial will show and demonstrate some modified cargo pants that allow you to bring your drinks into bars and venues.
The film starts with me in the bar , "drinks are expensive. It then shows a bar attender holding up a pay wave machine saying $15 on it. I look very disgusted at the price.

The scene then switches to a studio setting in which I am wearing the pants. "which is why I invented thease modified pants to solve this." I then explain why these pants are the solution to the problem. The studio setting creates a professional feel which increases trust between the audience and the product.

The third segment involves me in the studio talking with another person who is on the street and then testing the pants in a real venue. This is to demonstrate that this product works. This segment will also be shot by a handheld camcorder to give it an authentic feel and disregard any concerns about it being fake.

Once the client is in the venue the advert ends with an end card showing the pants and where to buy them from.

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These three colours I have chosen are very mellow and minimalistic. They convey a sense of simplicity, elegance, and a connection to the natural world. This creates a modern industrial asthetic which is very appealing to our target audience.

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Initial thoughts:
I have doen similar activities in the past which includes brainstorming and researching for a project. I have also had quite a lot of experience making and producing videos. However, I havn't made an advert before or used HDML.

My Idea:
Modified cargo pants that allow you to store drinks on the inside, in order to save money when going out to clubs, bars and venues.

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Attention:
-To capture the audience's attention my video will start abruptly with the presenter instantly talking to the audience with the statement "drinks are expensive, which is why I have created the Club Cargos".
-This is a statement a vast majority of people agree  and relate to. This will catch their attention.
-I then instantly go into my solution to to the problem, increasing their attention even more.
- This means within the first 10 seconds I have presented a huge problem to the audience AND its solution.
-With the world's attention span shortening every day this is needed otherwise people will lose interest and miss some of the advert.
-I will also use a large impactful font and contrasting colors to create an impactful attention-grabbing on-screen layout

Interest:
-The target audience for this product is young people
-This product will be desirable to young people as A) young people are usually poor and B) they like drinking.
-This product reduces the money problem and would thus allow people to drink the same amount but without the huge spending required.
-This will create intrest in the product.

Desire:
-to show that this product actully delivers, the infomercial will show REAL footage of it working at a REAL venue.
-Unlike other adverts where the products capabilities are exaggerated, in this case the audience can be assured that this product will work in a real situation.

Action:
-The video will reiterate the idea of how drinks are way too expensive in bars and that they are deliberately ripping you off.
-This calls action to the audience that this is their way of cheating the system and paying what you deserve to pay.

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This is a very successful infomertial campaign. By following some of the elements, such as the presenting style, camera angles and tone of the video it may help increase the success of mine.

The Shamwow Guy, Original ShamWoW Infomercial, video, Youtube, July 7th 2010, viewed 1st April 2023,<https://www.youtube.com/watch?v=1Q39yGLPkMY&t=16s>.

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Spending on alcohol:

According to NCETA (2023), 40% of Australians drink alcohol 1 or more times a week. With 18-24 years olds being the biggest consumers.

Compare the market (2015) also states that the average Australian under the age of 35 spends almost $100 a month just on alcohol. That is a lot of money for young people which further incentifies the use of this product.

Australian National Research Centre (NCETA) 2023, Alcohol, Australian Government, Canberra.

Compare the market 2015, The cost of drinking, viewed 1st April 2023, <https://www.comparethemarket.com.au/health-insurance/features/the-cost-of-drinking/>

Price of drinks

Carey, A (2018) found the average cost of beer was $9 in Australia while spirits such as vodka and gin cost $12-13 per shot.

If we compare these prices to a standard liquor store (Dan Murphy's) beers can go as low as $4 a bottle and spirits from only $2.50 per shot.

This is an average 420% markup, I believe many people will agree that this is an unfair markup.

Carey, A 2018, ‘New research reveals the world’s most expensive cities to buy a pint’, News Australia, 2nd of April 2023,<https://www.news.com.au/finance/business/retail/new-research-reveals-the-worlds-most-expensive-cities-to-buy-a-pint/news-story/8500a78a560f765c00ec063cbbe45c35>.

Type of pants

Finding the perfect type of pants is very important as it doesn't matter how useful they are, if they look bad and are out of fashion then people will NOT wear them.

After some reaserch, I decided to go for cargo pants. Not only are cargo pants one of the newest fashion trends, with many celebrities and big brands endorsing them (zone report) They are also naturally very baggy meaning concealment is a lot less obvious and easier to do.

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After completing the mind map I have clearly defind my target audience to young people and will tailor the tone of the ad towards them. I also got a broader perpective of its other potential uses and diffrent style types in the future.

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1. Teleportation machine
2. A bad with unlimited storage
3. A working wand
4. contact lenses for your eyes that can augment reality
5. Implant that can tell what someone is thinking
6. strap that make run faster
7.glow in the dark hairspray
8. flying car
9. flying phone
10. slef playing instrument
11.working teliporter
12. drug that gives you charisma and rhyzz
13. shoes that make you good at a sport
14. augmented relaity eye contacts
15.glow in the dark clothing
16. clothing that changes colour according to the weather
17. micro tech (eg. turns car into tiny cube)
18. gun that shoots lasers
19. robot that can fight wars
20. robot that can be used as police
21. A.I friend
22. Mind reading device
23. a watch with a built in tazer
24. a drink that makes you drunk after 1 shot
25. a drink that can de-age you
26. a lazer sword used in battle
27.  tennis raquet that increases power
28.  special shoes that make you an amazing soccer shooter
29. contacts that can allow you to change eye colour
30. contacts that allow you to shoot lasers from eyes
31. drugs that make you taller
32. hair style changing device
33.  working jetpack
34. noodles that can taste like afull meal
35. a candy that fills oyou up like a full meal
36. electrisity shooting gloves
37. shoes that make you double jump
38. surgery robot
39. fat burning pill
40. a device that gives you unlimited ideas.
41. robot spy cookies
42. outfit picker A.I
43. A roomba that yells out in pain every time it hits something
44. A monitor that is 3D
45. A floating computer mouse
46. Car shinker and can fit in  your pocket
47. Weight loss pill
48. Pill that gives your unlimited energy
49. hoverboard
50. speed camera detector
51. legs for a snake
52. Cringe meter that detect cringe level of situation
53. rocket powered bike
54. automatic building constructor
55. Automatic car constructor
56. Automatic clothing manufacturer
57. I.D checker for clubs
58. Automatic song transitioner for DJ's
59. Motorized chair that you can race
60. Harry potter themed bar
61. Star wars themed bar
62. 80s themed bar
63. 80s themed cafe
64. 80s themed roller-skating ring
65. 80s looking vehicles
66. new tyle of cocktail
67. new type of energy drink
68. patchwork jeans that glow in the dark
69. custom cargo pants with hidden drink holders in
70. A.I that turns any text into a 3D model
71. A.I that converts text into active video editing
72. A.I that can analyse body symtoms and recoomend best fix
73. a blood test that can dignose any disease
74. awareness video for speeding
75. awareness video fro drink and drug driving
76. anti-smoking advert
77.anti-vape advert
78. anti-rasism advert
79. freeze chaimber that can resurrect you after you die
80. tik tok deleter, a device that deletes tik tok from any device within a 1 km of it.