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Starbucks sells its coffee at least 25% higher than other brands. It offers its customers exceptional drinks and food, charges more, and the people are willing to pay.

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Starbucks tends to use social media to TV for ads. The company uses various channels for marketing its products. The mix of marketing media makes them stand out. Compared to other major global brands like Apple, Starbucks spends the least on its marketing but can still make an impact.

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...Behind the Starbucks Logo II-The Hidden Message

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February 13, 2020 By Yicheng Wu Note: This part is Section II. If you do not see Section I, please visit Section I at first. Thank you! This section is to analyze the hidden information behind the Starbucks Logo in 1971 and 1992.

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The Starbucks Foundation supports thriving communities through grants to nonprofit organizations, from coffee and tea-growing communities around the world to our hometown in Seattle and neighborhoods across the country. We strive to create a positive impact for people - from the first ten feet to the last ten feet of coffee - by supporting nonprofit organizations in partnership with Starbucks partners, licensee partners and others with a shared commitment and belief in stronger, more equitable communities.
Origin Grants
Starbucks has a long history of working with coffee and tea origin communities to address their most critical needs such as access to water, sanitation, health and education. Since 2005, The Starbucks Foundation has invested more than $25 million in programs that strengthen coffee and tea-growing communities.

On International Women's Day 2022, The Starbucks Foundation set a goal to positively impact 1 million women and girls in coffee-, tea- and cocoa-growing communities by 2030.

The Starbucks Foundation Origin Grants make a difference in the lives of women, their families and their communities through programs that promote women's leadership, create economic opportunities and expand access to clean water and sanitation (WASH) for women and girls across Africa, Asia and Latin America.
Neighborhood Grants
Neighborhood Grants are investments that help build sustained local impact and inspire increased partner (employee) volunteerism with nonprofit organizations that serve our communities. Through this unique program, The Starbucks Foundation invited Starbucks partners (employees) to nominate a local organization in their community, leveraging insights from partners (employees) who know their neighborhoods best.

Since 2019, The Starbucks Foundation has received more than 80,000 nominations from Starbucks partners (employees) advocating for organizations in their communities, resulting in Neighborhood Grants totaling more than $15 million to 10,000 organizations across the U.S. and Canada.

The Neighborhood Grants program is part of The Starbucks Foundation's goal to reach 25,000 local nonprofits by 2030, helping to support grassroots, community-led organizations and initiatives that directly serve communities where our partners (employees) live and work.
Global Community Impact Grants
The Starbucks Foundation has a global footprint, investing in initiatives around the world that drive locally-relevant impact and catalyze longer-term community outcomes and engagement, often in close collaboration with our business partners.

Launched in 2022, The Starbucks Foundation's Global Community Impact Grants program focuses on local impact in the communities where Starbucks operates around the world. Grants support causes including youth empowerment, inclusion & diversity, social services, hunger relief, economic opportunity, and coffee-, tea- and cocoa-growing communities. As part of the initiative, Starbucks international licensees and business partners join The Starbucks Foundation in investing in local nonprofits, providing in-kind donations and engaging volunteers for greater impact in addition to the grants.

To date, over $3.2 million in grants have been awarded to nearly 90 nonprofits across more than 40 countries, representing more than half of all Starbucks global markets. These grants support communities from helping to build resilience in the Dominican Republic to fighting hunger in the Philippines.
Disaster Response
The Starbucks Foundation strengthens communities affected by disaster by investing in preparedness, response and resilience programs around the world.

We do this through partnerships such as the American Red Cross and World Central Kitchen, which allows for quick response to provide relief and comfort to people affected by disasters big and small, as well as support to help our grantees serve and meet the unexpected needs of local communities. The Starbucks Foundation also invites Starbucks partners (employees) and customers to join in supporting relief efforts, such as donating coffee to first responders or making a donation via the Starbucks mobile app in support of our nonprofit partners.

Together, we have helped to uplift communities, from wildfires and hurricanes across the U.S. to flooding in Brazil and earthquakes in Indonesia.
About The Starbucks Foundation
The Starbucks Foundation strengthens humanity by transforming lives across the world, with a focus on enabling community resiliency and prosperity and uplifting communities affected by disaster. Established in 1997, The Starbucks Foundation is a Section 501(c)(3) charitable organization under U.S. law.

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The Starbucks Foundation - Starbucks Stories

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The Starbucks Foundation's mission is to strengthen humanity by transforming lives across the world.

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Striving for a Sustainable Future: Starbucks Coffee Company

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We aspire to give more than we take from the planet. This commitment includes reaching the preliminary targets below by 2030 with a focus on five key strategies we’ve identified to get us there.

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Culture and Values: Starbucks Coffee Company

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Starbucks holds popularity in its name and logo. The shops contain a unique look that has a welcoming environment and a consistent home feeling that offers you space to do work away from the office and home. They also offer luxurious coffee that is completely customizable with their wide variety of syrups, milk (plant-based as well), and toppings. On top of that the store overs rare cups open for purchase and coffee blends to take home.

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The inspiration behind the logo was the connections of the coffee and the location of the first store. The hometown was Seattle which is a port city and then coffee travels across the water on ships. The creators looked into marine books and saw a siren. The look of the siren stood out to them and they made the logo from there.

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In 1971, three college students by names Jerry Baldwin, Zev Siegl, and Gordon Browker under the mentorship of Alfred Peet. Within the first decade, Starbucks branched out into five more outlets in Seattle. The current president is Laxman Narasimhan.

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As of April 10, 2023, there are 15,966 stores in the United States. New York City is known for the most stores with a number of 196 locations. Seattle holds the original store that was built back in 1971. About 300 of these stores are on college campuses. This increases the popularity of the store because students tend to need coffee after long lectures and even before.

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Starbucks is a widely known company for its variety of beverages and food items, and merchandise. However, they do have some small issues that come with the demand for their product. They tend to short staffing issues which can cause slower service in store and they tend to run out of product quickly throughout the day.