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this is a mindmap showing the core of Drugs and all sub categories of it.

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Marques, P., Piqueras, L. & Sanz, MJ 2021, An updated overview of e-cigarette impact on human health. Respir Res.

This is a scholarly article about the impact of e-ciggarettes on human health. it is very reliable and contains a total of 112 sources from other articles.

Jones K, , DO and Salzman G, MD 2020, The Vaping Epidemic in Adolescents

This is a scholarly article about the vaping epidemic in adolescents

Scheffels J, 2014, International Journal of Drug Policy, E-cigarette use in global digital youth culture. A qualitative study of the social practices and meaning of vaping among 15–20-year-olds in Denmark, Finland, and Norway

this is a passage from a journal about international drug policy, the passage goes on about the social study of vaping amongst 15-20 year olds in three European countries. its quite striking and shocking that this journal was written in 2014 when vaping was nowhere near as big of an issue in Australia but was an almost epidemical problem in Europe

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The target audience for my promotional film is youth aged 10-17, this is by far the most vulnerable demographic to vaping as there is a big sub culture of vaping in youth. Hammering down the message that vaping is harmful and can lead to consequences down the road is essential for a younger audience. The younger the audience is consuming anti-drug videos, the less likely they are to have substance abuse problems in the future.

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https://www.youtube.com/watch?v=HmZm8vNHBSU&ab_channel=haxorcat

This is arguably the most famous PSA video of all time, it is an early 2000s anti-piracy ad and was included in almost all DVD media in the 2000s. What I like about this ad and what I want to incorporate into my video Is that it sticks with the audience. The music is very over the top and edgy, the visuals are ridiculous and the comparison to stealing a car from stealing a movie is absurd but it hammers down its message. The ad leaves an imprint on the younger audience because its easy to make the youth believe in your cause.

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This week consisted of us watching two beer advertisements and comparing and contrasting the two. The first ad was a famous beer ad played during the AFL Grand final, it consists of thousands of men running around and forming a giant image. The second ad was more cinematic but less known and less iconic, it consisted of James Squire's journey to how he created his beer company. The class was split on which ad was better but it was agreed that making it more cinematic was more appealing.

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https://www.youtube.com/watch?v=sjrnaHInUHM&ab_channel=australiaads

This video is an Australian government PSA about the dangers of cigarettes and what is inside what we smoke. What I want to take inspiration from in this video is the description of chemicals and the voice over used. I also want to capture the same tone that this video has for my video.

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Australian Government Quit Smoking 2010 Ad

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https://www.youtube.com/watch?v=o_BF8l-tT0g&ab_channel=SamGrassroot

This video similar to the other one is an Australian government PSA video about the harms of using cigarettes. this one goes into detail about how harmful cigarette smoke is to the lungs, I want to adopt this approach to my video and discuss how vaping affects the lungs

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My idea for the 30-60 second promotional video is to create an Anti-Vaping PSA (Public Service Announcement) in the style of early 2000s to 2010s anti smoking videos. The video will consist of a mans life from boy to adulthood and how the effects of vaping lead into his life. It will begin with him being given a vape by a friend to then him at a party smoking a cigarette to them him as an adult being told he has lung cancer. the core message of the promotional video is anti vaping, vaping is a gateway to more stronger and harmful substances.

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https://adf.org.au/talking-about-drugs/vaping/vaping-youth/vaping-australia/

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Vaping in Australia - Alcohol and Drug Foundation

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Those using e-cigarettes are three times more likely to smoke combustible tobacco than those who have not used e-cigarettes

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In this week we did creative thinking activities. I decided to do the "30 Circles" activity in which I had to come up with as many possible drawings only using a circle. I was able to create 15 in 5 minutes which is not bad, I would have hoped to have made more but as I am tired it was quite a difficult task. I also decided that my final idea for the promotional video would be to promote anti-vaping and make a 30-60 second video taking inspiration from anti-smoking videos made by the Australian government.

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in this week we learnt how to code using HTML on the app Visual Studio Code. I have minimal coding experience so this is good for me if I ever decide to code again. We also began work on the website for the assignment.

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This week we have began research on advertisments, what makes an advert good and how to utiliase advertising to hit a certain audience. We analysed what to include in the first 5 and last 5 seconds of an advert.

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This week began with watching the lectures and listening in class to. I began work on my Padlet and more specifically working on the 80 promotional ideas. It is currently quite difficult coming up with 80 ideas and then choosing which one I want, not only the difficulty but the fact I have to spend the rest of the assignment on this core idea.

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My Initial Thoughts,

I'm a little uncertain on what topic I want to do for this task, I don't wanna make the same mistake I did in Year 11 for Research Project. My initial thoughts for the course are good, I  am very much passionate about digital media as a whole and am excited for the year.

I've done similar tasks in the past, in Business class we did a task on creating and promoting a product. In that class however we had to ideate a fictional item, I am hoping to find a real life product, cause or idea to promote.

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1. Promote my year 12 short film "Garfield is Feeling Lonely"
2. Adelaide Crows Membership
3. Adelaide Oval
4. Jamie Larcombe Centre Glenside
5. Royal Society for the Blind
6. Awareness of Vaping in youth and society
7. Alcohol Addiction awareness
8. Create a trailer for the short film
9. Create a poster for the short film
10. Create a song about the short film
11. Cancer Council
12. Incarceration of indigenous Australians
13. Alcoholism in youth
14. Youth car crashes
15. A fictional film company "Veale Prod."
16. Gaming Addiction
17. Marijuana Addiction in Youth in Australia
18. Adelaide Strikers
19. Obesity Awareness
20. Lite n easy promotion
21. Youth suicide awareness
22. Suicide in Men awareness
23. Promotion for Dreamhack Melbourne
24. Gambling in Youth
25. Gambling Addiction
26. Lung Foundation Australia
27. Feathers Hotel
28. Adelaide Metro
29. Salvation Army
30. Pembroke School
31.  Burnside Library
32. Burnside Council
33. Burnside Village
34. Burnside Village Construction
35. Blue Cheese
36. Mount Franklin Water
37. Alcohol and Drug Foundation
38. Adelaide Metro
39. BLM
40. Womens and Childrens hospital
41. Royal Adelaide Hospital
42. Make a wish foundation
43. My "Sunsetz" Music Video
44. Homeless Awareness
45. Promotion for my brother's twitch channel
46. Cat shelters
47. Dog shelters
48. Cheese Production
49. Awareness of child labour in third-world countries
50. Minimum wage increase
51. Poverty in Indigenous communities
52. Alcohol taxes
53. Hindley Street Upgrades
54. Increase in council funding
55. Fast food obesity awareness
56. Goodlife Gym
57. Local small business increase
58. Flinders University
59. UniSA
60. Adelaide Uni
61. Jatz Crackers
62. Trans Rights
63. Farming in rural communities
64. Adelaide Tourism
65. Port Adelaide Football Club
66. AFL international
67. Local Cinemas
68. Medicare
69. Cancer research
70. ChatGPT
71. LGBTQ Rights
72. Ukraine and Russia conflict
73. China conflicts
74. Australian defence force
75. Opioid epidemic
76. Covid 19 Vaccines
77. Plant based diet
78. Local soccer clubs
79. Online bullying awareness
80. Phone ban in school