# data[].attributes.headline
Tommy Hilfiger to launch first-of-its-kind multi-metaverse hub

# data[].attributes.subject
Tommy Hilfiger to launch first-of-its-kind multi-metaverse hub

# data[].attributes.body
This relates to the Metaverse fashion week and how important it is in relation to how the Metaverse will affect fashion and how it already has.

# data[].attributes.body
My conclusion is going to summarise the report as a whole and highlight that there are both positives and negatives to how The Metaverse could affect fashion.

# data[].attributes.body
My discussion is going to include many statistics about the Metaverse and also highlight what complications the Metaverse could bring to the fashion industry.

# data[].attributes.body
In this report i decided to split up primary and secondary research into two parts so it is more clear which is which and so the report flows better and is easier to understand.

# data[].attributes.body
My introduction is going to be clear and concise and outline what my report is going to be about.

# data[].attributes.body
I thought a great way to start off my report would be to explain briefly about the evolution of fashion. As this report is based on the topic of "Future Fashion". I think it adds to the report in a good way and makes it flow better.

# data[].attributes.body
Of course in the introduction, I will have to explain a bit about what the Metaverse is, as many people are unsure about what it is and may have never heard of it before. If someone reads the report and doesn't know what the Metaverse is, they won't understand anything.

# data[].attributes.body
I added this piece of research as I believe its good to have something I have seen in person to the report. It makes it more authentic.

# data[].attributes.body
I decided to do this group interview to add more primary research into my report as i felt it was heavily based on secondary research. This interview turned out well and gave an insight to peoples opinions of different ages and genders. It also highlighted both the positive and negative affects The metaverse could have on Fashion.

# data[].attributes.body
This section had the most research in it as i found most articles were about specific fashion brand.

# data[].attributes.body
While researching and The Metaverse i found 4 main ways the metaverse could affect fashion in the future. Virtual fashion, virtual try-ons, personalised fashion and brand experiences.

# data[].attributes.body
I have two different types of primary research included in this report, a focus group interview and observation.

# data[].attributes.body
The Yes app was a perfect example of personalised fashion in the Metaverse so I chose to use it.

# data[].attributes.body
This was a good example of virtual try ons already existing with a very popular high street brand. showing how the Metaverse has already affected how some consumers shop.

# data[].attributes.body
I chose to use H&Ms collaboration with the Metaverse in my report as for my primary research i visited the display in Oxford street so this made sense to add.

# data[].attributes.headline
Levi’s to experiment with AI models to enhance diversity:

# data[].attributes.subject
Levi’s to experiment with AI models to enhance diversity:

# data[].attributes.body
I added this to my report as its a perfect example of how the Metaverse has already affected some brands ways of marketing. It is also from LSN global which is a very trusted website when researching fashion.

# data[].attributes.body
i chose to include the Metaverse fashion week in my research as i believe it is something that gave more awareness to the Metaverse. It made The metaverse more well known in the fashion industry.