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This to me was a good example of how market is product-centric by emphasizing the brands in red compared to Dove in grey by appealing to users (men) who are going to be motivated to make decisions towards these products by having a trusting relationship with them since the brand is something they have relied on countless times before. Advertisements definitely help motivate here as well since people will remember the name Old Spice more than they will for BRUT or Right Guard which are towards the bottom of the shelf.

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Exceptionalism & Personal Financial Burden

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Exceptionalism & Personal Financial Burden

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Good example of exceptionalism here. Gillette has the biggest brand name, higher prices, most products in this section. The personal financial burden here is what will drive people to either comply and buy the product or try to find something else, which is difficult since it's basically the only one you notice.

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More gatekeeping can be seen here. Physical barrier put up on each check-out aisle for safety, some may view as a limitation however it is definitely a policy decision incorporated to keep customers who enjoy coming to a Walgreens to maintain good health behaviors and choices.

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One of the first examples I saw of using beautiful women as a way to draw the attention of customers who idealize looking this way or are attracted to these images. Talking about Australia and love will also influence people who are motivated to be tan, go to Australia, and have love. Exceptionalism is in here by saying being tan is the best version of yourself in order to be "globally loved". Good example of where people wish to control their outcomes by using a product to get the desired look, in order to be as attractive as these images.

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Bye bye germs! and 'stay safe' are the two phrases that stand out here. They use color and behavioral economics to make you think about your part during covid and reminding the consumer to be safe and to invest in these products that are low in price, emphasizing safety and affecting your decision making towards getting these products before you check-out.

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This label also shows an example of using incentives of saying that this product with improve your health outcomes. This gummy stress reliever is in a section full of other products like melatonin that aim for consumers who are motivated to relieve stress and improve sleep behaviors.

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Moral Hazards & Consumer Journey, Choice

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Moral Hazards & Consumer Journey, Choice

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I stopped with my mom in this aisle and we both thought it was interesting how these drugs all had cards where you could grab it and go to the pharmacy to ask for directly. This showed how moral hazard plays a role in consumer journeys where they are searching for products in this pain-relief section, affecting their choices on which items to purchase.

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Social Media, Users, Internet, & Tech-enabled Solutions

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Social Media, Users, Internet, & Tech-enabled Solutions

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This was a perfect example of how the homebody economy plays a role in users who have privilege to be purchasing items in person. It also motivates users to find ways to have more literacy and download an app in order to stay at home more and be safe. Social media and Internet affect consumers here because the store knows that everyone, or most everyone, will have the privilege to be able to download the app when it has no cost, making it a rational choice for the consumer to make. Great example of a technology-enabled solution!

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Thought this image here was particularly inclusive of the idea that market is often consumer-centric and wants to appeal to a specific audience, such as families.

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Having such a large pedestal for one product seems not very sustainable, but you can tell by the brand names, the bright color, the organization on the shelves, that these techniques influence your behavior and decisions when looking for items in this section.

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This section was clear to me on how brands have specific colors and are separated in this section by their brands and colors and prices. The more generic, and often expensive, products on top. Valued products are a priority and presented in such a way throughout the store.

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More examples of gatekeeping but also safety measures they have been implemented due to COVID. Definitely unique to a shopping experience in person compared to at home or on an app with social media or technology.

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Thought this section was interesting, a part of the supplements section. I thought the products all being separated by color was interesting, definitely helps consumers have a more rational choice and decision-making process towards how to find the products they have a trusting-relationship with.

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Buy 1 get 1 FREE is over so many of the products here in the supplements section. This is where the store is basically motivating and influencing the consumer to make the choice to invest in a Walgreens card to meet these lower costs and privileges of being a Walgreens user by investing in the card.

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The sign states that there is a limit of 2 items per person and that these items are controlled due to shortages and back-order. They are very transparent here about availability and how they must state this in order for deciders to give Walgreens more of this product in the future. There is informational transparency here about how the store is aware of behaviors, hence the half empty shelves of this item. Only item in the whole store with this label.

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All around the store there are signs like this and even an intercom speaker came on while I was looking at this sign which was stating the same information. Affecting your choice by maybe not going down aisles while others are in them, making you choose to search in other areas until they are safe. The store is promoting a setting where safety is key, maintaining customers who believe this ideology.

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Gatekeepers directly saying what the limitations of the store that are now in place due to covid regulations. Give the new hours and state the mask guidelines and their normal and holiday hours. Stating these bits of information in order for the store itself to have protections when people come in without a mask for some reason if they've stated that all users must wear face protection.

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One example of gatekeeping where you can see government regulating and creating an option for curbside pickup in order to be more inclusive of COVID and appealing to more consumers.