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For whom?

Issue?

Context?

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For whom?
Foreign workers

Issue?

Context?

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For whom?

Issue?

Context?

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Gamify and simulate investment options to capture potential investors' minds

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Leverage customer data we have about customers to let them know we understand them and their financial needs / objectives

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Incentivizing engagement / activity with small rewards. Doesn't need to be monetary; stickers or badges for recognition for even showing intent

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Providing a comparison on how each investment works w.r.t either complexity/high interests rates/

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For whom?

Issue?

Context?

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For whom?

Issue?

Context?

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For whom?

Issue?

Context?

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For whom?

Issue?

Context?

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For whom?

Issue?

Context?

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For whom?

Issue?

Context?

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For whom?

Issue?

Context?

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For whom?
elderly customer
Issue?
1.concern the security of digital channel
2.feeling too complicated to bank via digital channel
3.word font is too small

Context?

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1. New investors

Issue?
1. Too many investment options, not sure which is best for me
2. Not financially savvy; what's best for me?

Context?
mobile

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For whom?

Issue?

Context?

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For whom?

Issue?

Context?

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For whom?

Issue?

Context?

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For whom?

Issue?

Context?

# data[].attributes.body
For whom?

Issue?

Context?

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For whom?

Issue?

Context?

# data[].attributes.body
For whom?

Issue?

Context?

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For whom?

Issue?

Context?

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For whom?
Emerging affluent

Issue?
Wants to start investing, but unsure of first steps

Context?

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For whom?
New investors

Issue?

Context?

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Giving directions/guidance to customers on the applicable and most yielding investment options

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Emerging Affluents - Early Jobbers; Mid level managers - Doing well in life; not so financially savvy,

Issue?
Why do I start investing / saving with digi
Context?

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How might we…

- How might we understand customer's life stage and needs and guide customers the suitable proudcts meeting thier financial objectives?

- Helping them to take the FIRST step to make that first trade/ investment

… while being fair, reliable, & understanding of our customers

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For whom?

Define the target user group for whom you want to make a difference

Define the issue:

What about digital confidence does the group want to address?

Define the context:

product / channel / interaction

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For whom?
Migrant workers

Issue?

Context?

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How might we…

… while being reliable, & understanding of our customers

# data[].attributes.body
For whom?

Define the target user group for whom you want to make a difference

Define the issue:

What about transparency does the group want to address?

Define the context:

product / channel / interaction

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I'm TYCO), your facilitator for today's breakout session :)

What we'll be covering:

1. Orientation to PADLET web tool — 5 mins

2. Recap on the challenges; share & discuss — 5 mins

3. TOPIC 1  — 15 mins

Define

Brainstorm

Share / discuss / vote along the way

4. TOPIC 2 — 15 mins

Define

Brainstorm

Share / discuss / vote along the way

5. WRAP UP BY 12 PM — Thank You!