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Intense rivarly in the FMCG industry creates high pressure to launch new products and improve existing one

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Intense rivarly in the FMCG industry creates high pressure to launch new products and improve existing one

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The company uses local resource availability, such as palm oil plantations in Malaysia for manufacturing soap and food products.

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Netherlands has the largest European port so there is easier access for trading purposes

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Highly developed UK market; Netherlands’s location in continental Europe 

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Highly developed UK market; Netherlands’s location in continental Europe 

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Netherlands and UK are leading platforms in new tech development

Both countries have skilled workers and key knowledge which drives innovation

Rotterdam is worlds largest port and good location for transport

Both countries have strong economies with with steady demand

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Location: Netherlands- Largest european port and key entry into continental europe. UK- supply of capital and high concentration of knowledge workers

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Unilever owns 400 brands which are strong and create customer loyalty

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Unilever owns 400 brands which are strong and create customer loyalty

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Patents, superior R&D capability, high quality products, economies of scale 

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Patents, superior R&D capability, high quality products, economies of scale 

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the Netherlands has developed infrastructure for moving people, transporting goods and transmitting electronic data 

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the Netherlands has developed infrastructure for moving people, transporting goods and transmitting electronic data 

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