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Problem : Customers filed lawsuit to ban toys from the kids meal due to unhealthy ingredients

How macdonald overcome this problem?
1. Macdonald find opportunities to solve and open new door to the new marketing collaborations by partnering with Disney in 2018.
2. They improved the meals menu by including small serving of fries and added fruits.
3. The company vowed that, by the end of 2022, Happy Meals will be better balanced and use fewer artificial ingredients.

This is to achieve the main objective of Macdonalds:
to serve good food in a friendly and fun environment, to be a socially responsible company, and to provide good returns to its shareholders

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The Happy Meal has come a long way.

In response to customerbacklash, lawsuits and efforts to ban toys from the kids meal, McDonald's haspromised better ingredients, fewer calories and more responsible marketing.

It's paying off. Disney and McDonald's partnered this year for the first time in more than a decade.

Tiffany Rende, senior vice president of corporate alliances for Disney, said when the deal was announced that "McDonald's commitment to balanced Happy Meals allows our two companies to collaborate."

In June,McDonald's began giving out "Incredibles 2" toys in Happy Meals. In the fall, it will give out "Wreck-It Ralph 2" trinkets. The partnership is "clearly a win" for the company, said Morningstar analyst RJ Hottovy.

"Disney's got a great portfolio of brands and characters that would be a good fit for a restaurant targeting families," Hottovy said. Plus, a deal with Disney could open the door to new marketing collaborations, he said.

Now McDonald's has another challenge on its plate: Appealing to Millennial parents.

"In the next five years, I think this is going to become one of the biggest things we talk about in the restaurant industry," said Sam Oches, editorial director of Food News Media at QSR magazine.And, he said, companies are starting to pay attention.

McDonald's, especially, needs to care about kids meals.

Roughly one in every four orders at McDonald's includes a Happy Meal, according to the research company Sense360, which asked more than 1,300 McDonald's customers about their orders over four days in August.

And the Happy Meal may mean even more to the McDonald's brand. After all, Oches said, kids hold a veto vote - a family won't go to a restaurant where there's nothing for children to eat.

"Kids like to eat with their hands," noted Julie Hennessy, a marketing professor at Northwestern's Kellogg School of Management. "They tend to hate new tastes ... kids don't wish there were more options."

For them, "a Happy Meal is kind of perfect in all ways." For health advocates, the meal is far from perfect.

Happy Meal in crisis

In 2006, Disney and McDonald's parted ways after a 10-year deal. At the time, rumors swirled that Disney didn't want to be associated with a brand accused of promoting childhood obesity. Both companies denied the speculation, saying the split was amicable.

A few years later, criticism of the McDonald's Happy Meal became more explicit.

In 2010, the Center for Science in the Public Interest accused the company of an "insidious" use of Happy Meal toys to market to children. McDonald's said the center was "wrong in its assertions," and accused the group of denigrating parents and families "fully capable of making their own decisions."

The following year, nutrition advocates called for the company to retire Ronald McDonald. San Francisco passed a law barring fast food restaurants from giving away toys with children's meals that don't meet California's nutritional standards.

McDonald's fought back. In response to criticism from CSPI, Jim Skinner, who was CEO at the time, said "we will vigorously defend our brand," adding that "parents understand and appreciate that Happy Meals are a fun treat."

When Happy Meals failed to meet San Francisco's health standards, McDonald's (and others) skirted the ban by charging 10 cents per toy, and donating the proceeds to the Ronald McDonald House of San Francisco.

"Parents have told us they'd still like the option of purchasing a toy," McDonald's said in a statement at the time. "While we will fully comply with this law, we also have a responsibility to give our customers what they want."

But it also heeded the criticism. The company promised to overhaul its Happy Meals menu by early 2012: Each new meal included a smaller serving of french fries and added fruit. In 2013, it tapped the Alliance for a Healthier Generation to help it promote healthier eating.

Happy Meals for a new generation

In February 2018, the company announced an expanded partnership with the Alliance, and shared more changes to its Happy Meals menu. The company vowed that, by the end of 2022, Happy Meals will be better balanced and use fewer artificial ingredients, and McDonald's willmarket healthier ingredients through digital kiosks, among other things.

Notably, McDonald's is making cheeseburgers available in Happy Meals only upon request, shrinking the side of french fries in six-nugget Happy Meals and reducing the amount of sugar in its chocolate milk.

Less than two weeks after McDonald's shared plans for the new round of changes, it announced the renewed deal with Disney.

Soon after, McDonald's announced another deal - this time with Rubik's Cube.

McDonald's and The Smiley Company, which licenses Rubik's Cube, said in June that this summer and fall, McDonald's locations throughout the world will sell Happy Meals in Rubik's Cube boxes and include specialized mini Rubik's Cubes.

Oches thinks that the partnership could be an effort to appeal to young parents.

"Certainly Millennials and Gen Xers are going to have a particular relationship," to the toy, he said. Nostalgia could encourage parents to pick up a Happy Meal for their children. And Rubik's branding as an educational tool can't hurt, he said.

Hottovy thinks McDonald's may make changes to the kids menu in the future, such as healthier products or some type of Happy Meals integration into the brand's digital platform. But, he said, Happy Meals themselves are here to stay.

CNNMoney (New York) First published August 23, 2018: 3:02 PM ET

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How McDonald's solved its Happy Meal problem

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In response to customerbacklash, lawsuits and efforts to ban toys from the kids meal, McDonald's haspromised better ingredients, fewer calories and more responsible marketing. It's paying off. Disney and McDonald's partnered this year for the first time in more than a decade.

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1. A private hospital which would provide a range of facilities, amenities and services to the Cheras and KL South communities.
2. Hoped to make a significant difference and healthcare in the KL South area.

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KUALA LUMPUR: The Sunway group expanded its healthcare facilities with the opening of its RM320mil hospital in the integrated development of Sunway Velocity.

The company said the Sunway Medical Centre Velocity (SMCV), opened on Wednesday, is a comprehensive tertiary care private hospital which would provide a range of facilities, amenities and services to the Cheras and KL South communities.

These include inpatient and outpatient care, 24-hour emergency services, various physician specialist clinics and diagnostic imaging facilities, as well as medical and surgical capabilities.

The hospital, with an area size of 33,000 sq m, has a designed capacity of 240 beds, 77 consultation suites, six operating theatres and a catheterisation laboratory. SMCV is also equipped with a UPS system and reserve generator for uninterrupted power supply.

Its team of consultants and surgeons includes cardiologists, gastroenterologist, gynaecologist, ophthalmologists, orthopaedics and paediatricians, most of whom will run specialist clinics from 8.30am to 5pm on weekdays and 8.30am to 1pm on Saturdays.

The hospital's emergency medical services include an ambulance service and CPR guidance via telephone.

Construction of the hospital began in May 2017 and was completed in June 2019.

The medical centre is part of the Sunway group's expansion plans for healthcare and one of Sunway Velocity's five key components of retail, healthcare, residential, hospitality, education and commercial.

SMCV CEO Choo Voon Chee said the hospital hoped to make a significant difference in healthcare in the KL South area.

"We are pleased to be able to provide the Cheras community and its surrounding neighbourhoods easier access to Sunway Medical's specialty services.

"Sunway Medical is committed to bringing quality medical care to Malaysian neighbourhoods and we look forward to serving our local communities and providing them with the assistance and care they require, " he added.

Sunway Medical Centre is an Australian Council on Healthcare Standards-accredited private hospital. Its teams of dedicated personnel including medical consultants, professional allied health staff as well as trained and dedicated nursing staff are the backbone of the medical group.

The 9.3ha Sunway Velocity development is the only new integrated development of its kind within KL South to encapsulate the five key components of retail, healthcare, residential, hospitality, education and commercial.

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Sunway group opens RM320mil medical centre

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KUALA LUMPUR: The Sunway group expanded its healthcare facilities with the opening of its RM320mil hospital in the integrated development of Sunway Velocity. The company said the Sunway Medical Centre Velocity (SMCV), opened on Wednesday, is a comprehensive tertiary care private hospital which would provide a range of facilities, amenities and services to the Cheras and KL South communities.

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How Adidas plans to win the footwear race

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Identifying Objectives

Opportunity: Adidas has identified six key cities to grow its share of market and share of trend - London, Los Angeles, New York, Paris, Shanghai, Tokyo

Objectives:
1) To win the footwear race
2) To increase sales by 60% while growing their net income by 50% in the next five years

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Identifying Opportunities and Diagnosing Problems

Company - Apple (iPhone)

Problem

The first iPhone was unveiled on Jan 9, 2007. The device didn't actually go on sale until June, started at $499 for a 4GB model, $599 for the 8GB version. It offered a 3.5-in. screen, a 2-megapixel camera and 2 colors which are black and white. Critics, however, said the phone was too expensive to do well in the market with its only 4GB and 8GB storage.

Opportunities

1. Maintain loyal customers by focusing on customer service and improving the customer experience. Apple, Inc. do this by investing in training its employees, building a better system for its users and also promoting more efficient policies for its customers.
2. Maintain a high quality of product while expanding its supply chain by taking more control on quality management and delivery time.
3. Develop products with both hardware and software which satisfy the customer. Apple products meet some core standards such as high security, compatible systems, and effective working condition.
4. Develop new products lines to satisfy new demands and also avoid a price war which is a certain effect of a highly competitive industry.

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1. Promote integrity, transparency, accountability and responsiveness.
2. Ensure appropriate checks and balances between the divisions and the group.
3. Cultivate ethical business behaviour through the Code of Business Conduct.