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Data should be analysed from customers in order to know more about the target market and what their view is towards the business. Data can be analysed in a quantitive manner and also in a qualitive manner.

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The service provided from Pampered Pets would also link to customer management as providing good customer management is also providing a good service and if the customers are interacted with correctly, the business will grow.

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If a problem occurs with a customer, the customer should be dealt with in the appropriate way in order for them to feel satisfied with the business. An example of this could be feedback given to the customer in a quick manner to show their problem is getting dealt with to a quick extent. This would increase brand loyalty and word of mouth from the customers would cause the business to grow.

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As the target audience is for people aged 13 - 19, a various amount of multimedia should be shown such as a balance between images and videos to show what the website is about and why the customers should interact with us.

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In order to increase the amount of visitors towards the website, it should be advertised on various platforms such as Facebook and Instagram.
This also increases the amount of traffic to your website and also its chances of being shown at the top of the results bar.

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The brand image of the website should be strong to attract the customer and also if the company begins to represent a trusted company, this would lead to a rise in brand loyalty.

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It is important for the customers to easily be able to find the website and for it to be at the top of the search results when finding it. Therefore the increased number of people visiting would lead to this happening.

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The processing of the credit cards from customers should be easily processed and should not cause the customers any stress.