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Instant engagement with large discount banner showing current offers. Easy to use with relevant filters appearing rather than having to find the "sort by" button. Even without the intent to purchase keeps engagement through a wish list shortcut on each product.

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Very simple layout, easy to use but interaction is slightly clunky with having to constantly click everything rather than just hovering over to temporarily view. There are phrases such as 'Good Evening' etc bannered on the site to greet online customers. But otherwise very bland and not particularly interactive with minimal  noticeable promotion of sales.

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Clean design: very easy navigation of their products range to access the right place you want to visit.

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Colours are very bright and engaging, deals are instantly obvious and available and are automatically added to your cart. Menu clear and easy to navigate with customisation accessible and simple to use. search bar as soon as the website is opened quickly finds a store nearest you and whether delivery is available. overall an simple and quick website.

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Is easy to navigate with a wide range of categories. Has the phrase 'Stage worthy styles you need' bannered across the screen, directly addressing the customer. There are flashing prices and obvious promotions of sales scattered on the home page. Aesthetically pleasing page using very in trend colours and styles. Also very bold with perfected models representing the brand enticing customers to want to look like them.

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One engaging web site or platform that I frecuently visit is Asos, is a easy web where you can buy clothes and small furniture online, it has good quality and great and fast answer at the time of mailing the products.
Its a very intuitive web.

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The usability of the website is straightforward and allows for easy navigation. Also, the website is catered towards you and Airbnb will recommend you holiday destinations (with the price tag) based on previous searches. The visual design of the website engages you by making it aesthetically pleasing showing high quality photos of popular landmarks in certain countries. The overall experience of the website is nice to use.

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The website is very simple with little to no design at all  even though it provides efficiency through its minimal design, what the website lacks is engagement and is something which can be worked on. The overall feel and experience of the website is not fun  and lacks visuals however its simplicity is what draws in consumers.

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This website is very clumsy and it is hard to find exactly what you need. You have to click through lots of lists/options to get to the desired page. It is very bland & boring and lacks engagement.

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One non-enganing website is Facebook, nowadays has become 'old', they must upday, changing a bit how does the web look, and add a few more new things, not trying to copy others.

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One non-enganing website is Facebook, nowadays has become 'old', they must upday, changing a bit how does the web look, and add a few more new things, not trying to copy others.

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An example of a non-engaging website is Wikipedia.com. It is a non-profit website that is run by a lot of volunteers that are part of Wikimedia Foundation. 

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An example of a non-engaging website is Wikipedia.com. It is a non-profit website that is run by a lot of volunteers that are part of Wikimedia Foundation. 

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Wikipedia is one of the most well known online encyclopaedia, however in recent years the popularity of the website has dropped, this is because the website doesn't focus on updating its look on a regular basis.

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An example of an engaging website is Instagram.com. This is a social media platform that is used to share pictures and videos.

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An example of an engaging website is Instagram.com. This is a social media platform that is used to share pictures and videos.

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Instagram is the most used social media platform worldwide. The reason for this is that Instagram are heavily invested in data analysis, this helps them target their users and keep updating their platform in a way that will attract more users.

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Amazon is vibrant, engags well by making the "clearance  and discount section" well seen as well as looking very modern

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Shows trendy accessories and clothing as well as the clearance section is very apealing. The mix of yellow and black really goes well together and appeals to c
ustomers

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Nothing appealing