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shaw trusts email size limit is stupidly small so here it is

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shaw trusts email size limit is stupidly small so here it is

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"I just need a leaflet or poster”

Why i ask? Who is your target audience? Do you know we can do this.

The Team
Michelle Lowe, Braden Pearce, Dawn Holton, Marcus Roberts

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Make the team known company-wide and a description of their expertise. This can be done via the loop or have a page on Loop latest or website  – including a team and individual profile photos so people can put names to faces. This includes toolkits to equip our colleagues in representing our brand on a number of formats.

"Maybe we could get a team photo of us all together at Bristol that we can use to market ourselves"

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It is important for us to understand our own team’s expertise to be able to promote these to others. Perhaps a team day in the near future – everyone can “sell themselves” or their products to the rest of the team so we get a good idea of what can be done or even things people would like to start doing or incorporating

Promotion for of marketing ideas and products i.e CRM - run a marketing forum for toolkits, campaign involvement/preparation, training, ideas generation and guest speakers from industry i.e 'Hootsuite'. Include this in all manager new starter training.

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Using a regular spot on the loop weekly email to promote any recently completed work (videos, infographics, website launches, social media presence etc) example from the Loop email homes2inspire.

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Adobe Behance portfolio and or Marketing website to showcase visual, digital and written report work produced internally and externally for our potential clients.

Having an automated response to all studio requests which holds a link to a catalogue of ideas that we can produce via the new JotForm Marketing Support Form.

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Integrate CRM with Campaigns and Sales - Dawn

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Integrate CRM with Campaigns and Sales - Dawn

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Accounts

34,822 total Educational Establishments accounts

3165 are un-categorised

22,768 are primary, prep, pre-prep and nurseries

5901 are secondary/senior schools

1365 are special or offer special classes

206 universities

276 Pupil Referral Units

468 Training Providers

673 further or Higher education providers and sixth forms

4450 businesses on CRM have the industry sector of ‘Education’ – this includes 685 Multi Academy Trusts.

1162 businesses on CRM have the industry sector of ‘Training Provider’

All of these accounts on the CRM can be filtered or targeted based on Local Authority or region.

Contacts
There are in the region of 80,000 contacts on CRM. These can be filtered down by contact type- employee, Educational Establishment employee, LA employee, Individual, job role, region.

There are:

6510 contacts have the job role of ‘Careers’

7664 contacts have the job role ‘Deputy head’

22736 contacts have the job role ‘Headteacher’

3090 contacts have the job role SENCO

(all of which have valid email addresses)

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In the Digital Team at Canterbury Christ Church University we developed an AL Chatbot for prospective students to ask Questions. We found the Chatbot helped increase clearing applications to 1,200 conversions up 50% from the previous year.

The chatbot helped students who had a range of learning difficulties and needs to make their enquiries rather than phone this was connected to the CRM to track leads.

CCCU Facebook Page > https://www.facebook.com/ChristChurchUni/

We could use the Facebook /website chatbots to direct clients, stakeholders and others to the information they need. We have this capability in-house with staff skills and application such as Hootsuite Enterprise.

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Virtual Reality Experience - Marcus and Braden

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Virtual Reality Experience - Marcus and Braden

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For the first time, a charity brought VR to its fundraisers on the streets when Amnesty International equipped its fundraisers with virtual reality headsets costing less than £15 each.

Welcome to Syria > https://www.amnesty.org.uk/files/using_vr_and_360syria.pdf

Homes 2 Inspire have launched a virtual 360 tour of a residential home to used by Social Workers and local officials to showcase the facilities and safe environment for young people in care. This could be used as storytelling tool to promote other Shaw Trust projects i.e. Palmer Gardens.

Homes 2 Inspire > http://uat-ps-dnn2.azurewebsites.net/Portals/27/Tours/AbbeyHouse/index.htm

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Policy and Public Affairs have contacts with a number of MPs, councillors and other opinion formers who we contact and try to influence policy in line with Shaw Trust objectives.

We could improve relationships with Metro Mayors and Local government.

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Promotional films to be incorporated into Shaw Trust and other Facebook page cover banner showcase the organisation's range of work to our vast audience.

We used short videos to break up the speeches at the recent Brent Event to celebrate the Work and Health Programme and it worked really well as a different medium.

Can a video be used more for annual reports and case studies for a variety of projects? See example from the British Nutrition Foundation - Our charitable impact 17/18 >
https://www.youtube.com/watch?v=DBz12pkIlMo

Many organisations are focused on creating shorter shows 6-10 seconf that can be consumed between other smartphone activities, but organisations should consider other factors that could make watching and sharing online video more entertaining, for example, Twitter, Facebook Live, and Twitch have made the live-streaming video engaging by allowing viewers to comment and react in real time.

Video to account for 80% of internet traffic by 2020