# data[].attributes.headline
Do you take part in any form of sport or physical exercise? Why?

# data[].attributes.subject
Do you take part in any form of sport or physical exercise? Why?

# data[].attributes.body
I used to gym and go swimming before the Covid-19 situation, but now I just do simple workouts at home and occasionally go for a run

# data[].attributes.headline
[Do you take part in any form of sport or physical exercise? Why?] Insights

# data[].attributes.subject
[Do you take part in any form of sport or physical exercise? Why?] Insights

# data[].attributes.body
- Respondents are high on safety needs (health & security of the body)
- Also high on self-actualisation; wanting to be better for themselves

- Seeing the responses we receive, exercising is important to the respondents and hence it would make sense why they would invest in proper, trustworthy brands such as Nike

# data[].attributes.headline
Do you take part in any form of sport or physical exercise? Why?

# data[].attributes.subject
Do you take part in any form of sport or physical exercise? Why?

# data[].attributes.body
I normally go for a half an hour jog around the park near my flat. Mainly to prevent muscle atrophy over the long run.

# data[].attributes.headline
Do you take part in any form of sport or physical exercise? Why?

# data[].attributes.subject
Do you take part in any form of sport or physical exercise? Why?

# data[].attributes.body
Go to the Gym, To be healthier

# data[].attributes.headline
Do you take part in any form of sport or physical exercise? Why?

# data[].attributes.subject
Do you take part in any form of sport or physical exercise? Why?

# data[].attributes.body
For me sports is a part of my lifestyle. Helps me to stay active to take care of my energy. Helps me to channel my energy Allows me to stay fresh, active, flexible. Healthy for the mind and body Normally we tend to be lazy/ sports is good way of giving myself something good. Good health, good way to utilise my energy. The outcomes are good

# data[].attributes.headline
Which is your favourite sports brand? (Examples: Adidas Nike UA) Why?

# data[].attributes.subject
Which is your favourite sports brand? (Examples: Adidas Nike UA) Why?

# data[].attributes.body
Nike, because comfort. Nike training wear has been very comfortable and consistent. When I go to nike, I don’t have to think twice. I know the comfort is good. Falls within my price range. A plus point is that the aesthetics are very appealing

# data[].attributes.headline
Which is your favourite sports brand? (Examples: Adidas Nike UA) Why?

# data[].attributes.subject
Which is your favourite sports brand? (Examples: Adidas Nike UA) Why?

# data[].attributes.body
Nike, it more popular in terms of audience, trendy and also there’s a lot of good review on their sport shoes

# data[].attributes.headline
Which is your favourite sports brand? (Examples: Adidas Nike UA) Why?

# data[].attributes.subject
Which is your favourite sports brand? (Examples: Adidas Nike UA) Why?

# data[].attributes.body
I prefer Asics as I have been buying their running shoes for a few years now, and they are very durable. I have not bought any other sports shoes from other brands as I felt that Asics suited me better than the rest, regarding price range and comfort.

# data[].attributes.headline
Which is your favourite sports brand? (Examples: Adidas, Nike, UA) Why?

# data[].attributes.subject
Which is your favourite sports brand? (Examples: Adidas, Nike, UA) Why?

# data[].attributes.body
I don’t really have a favourite sports brand per se, but I do have a lot of Nike stuff compared to the other brands. Probably because there are more stores selling Nike stuff around where I stay than any other brand.

# data[].attributes.headline
Does aesthetics/comfort matter in sports attire or in footwear? Does quality matter more or aesthetics? Why?

# data[].attributes.subject
Does aesthetics/comfort matter in sports attire or in footwear? Does quality matter more or aesthetics? Why?

# data[].attributes.body
Interesting question for me, Comfort takes top priority sometimes Aesthetic wear is not comfortable But sometimes comfortable wear is aesthetic Buying them wouldn’t make sense I’d give comfort 90% and aesthetics 10%Nike does a good job combining both

# data[].attributes.headline
Does quality matter more or aesthetics? Why?

# data[].attributes.subject
Does quality matter more or aesthetics? Why?

# data[].attributes.body
Definitely quality. I would not want to compromise my comfort just to ‘look good’, there is no point in looking good if the products are not fulfilling their purpose.

# data[].attributes.headline
Does quality matter more or aesthetics? Why?

# data[].attributes.subject
Does quality matter more or aesthetics? Why?

# data[].attributes.body
Quality matters more. If for example you have a pair of shoes that look great but you find that their soles wear out in a few days, there’s no point in buying those shoes unless you’re keeping them in a cabinet.

# data[].attributes.headline
In comparison to other sports Brands, why does Nike stand out, in your view?

# data[].attributes.subject
In comparison to other sports Brands, why does Nike stand out, in your view?

# data[].attributes.body
Their advertisements mostly focus on connecting with the people instead of blatantly trying to sell their product. It makes them seem like a company that isn’t out there to just mainly milk people dry of their cash.

# data[].attributes.headline
In comparison to other sports Brands, why does Nike stand out, in your view?

# data[].attributes.subject
In comparison to other sports Brands, why does Nike stand out, in your view?

# data[].attributes.body
I think for me, it is my brand loyalty Brand loyalty for me is when the brand can satisfy my needs and aesthetics and price rangeIn short, nike has never compromised on quality, it has never disappointed meThe overall experience has been amazing!

# data[].attributes.headline
In comparison to other sports Brands, why does Nike stand out, in your view?

# data[].attributes.subject
In comparison to other sports Brands, why does Nike stand out, in your view?

# data[].attributes.body
Nike stands out to me more because of the different functions and wide variety that Nike has offer in their shoes collection

# data[].attributes.headline
In comparison to other sports Brands, why does Nike stand out, in your view?

# data[].attributes.subject
In comparison to other sports Brands, why does Nike stand out, in your view?

# data[].attributes.body
Nike is the only brand I know of as of now that has Hijabs suitable for working out, and I think that is an incredible product as it shows that Nike caters to people regardless of race and religion.

# data[].attributes.headline
[Which is your favourite sports brand? (Examples: Adidas Nike UA) Why?] Insights

# data[].attributes.subject
[Which is your favourite sports brand? (Examples: Adidas Nike UA) Why?] Insights

# data[].attributes.body
Consumer Motivation

- Utilitarian need for functional and practical reasons - comfort

Consumer Decision Making

- Habitual/Affective

Consumer Motivation

- Value is affordable to respondent

- Hedonic need is not as important but still present for the respondent

# data[].attributes.headline
[Does aesthetics/comfort matter in sports attire or in footwear? Does quality matter more or aesthetics? Why?] Insights

# data[].attributes.subject
[Does aesthetics/comfort matter in sports attire or in footwear? Does quality matter more or aesthetics? Why?] Insights

# data[].attributes.body
- Utilitarian Needs are most important to consumers as they prefer to spend a proper sum on a product that is of good quality, comfort and long-standing or durable

- Aesthetics (Hedonic Need) do not play as strong a part as utilitarian need

# data[].attributes.headline
[In comparison to other sports Brands, why does Nike stand out, in your view?] Insight

# data[].attributes.subject
[In comparison to other sports Brands, why does Nike stand out, in your view?] Insight

# data[].attributes.body
- To be the only brand to produce Hijabs suitable for working out, it shows diversity and social inclusion; hedonic - caters to every race and religion
- utilitarian needs - functionality and practicality

- Advertisements that promote more emotions appear more sincere; thus instilling trust in consumers