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-       21 – 30 years old

-       male and female

-       Malaysian residents

-       passionate young writers

-       young writers whom are looking for a group of the same interest to share, discuss and occasionally join for different outings and events

-       young writers as our main target audience as they have a different perspective when it comes to writing and storytelling style because of the creative thinking and writing skills of the new generation hence they are able to bring in new ideas

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Strength

-       writers from different backgrounds and experiences are gathered

-       able to meet new writers and build connection through the membership drive

-       a chance to sell and have more people know about the writers' publication at the drive

Weaknesses

-       lack of recognition

-       have to pay for membership and added fees to pay for extra benefits (workshops)

-       different types of membership offered may cause confusion

-       society members limited to Malaysian residents only

Opportunities

-       more promotion about the membership drive to gain exposure

-       choosing the right location can help to increase memberships

-       new activities can help to keep the members interested and involved

Threats

-       unwillingness to pay for membership

-       amount of recruited members will affect future drives