# data[].attributes.headline
Their occupation was mostly field based under the sun.

# data[].attributes.subject
Their occupation was mostly field based under the sun.

# data[].attributes.headline
It reflect high -esteem both as an individual and  in the society

# data[].attributes.subject
It reflect high -esteem both as an individual and  in the society

# data[].attributes.headline
social notion supports the mindset of fair is superior 

# data[].attributes.subject
social notion supports the mindset of fair is superior 

# data[].attributes.headline
Celebrities promoting fair skin product 

# data[].attributes.subject
Celebrities promoting fair skin product 

# data[].attributes.headline
Adopted the notion of Western standard of beauty 

# data[].attributes.subject
Adopted the notion of Western standard of beauty 

# data[].attributes.headline
Lot of cosmetic market revenue comes through fairness cream  

# data[].attributes.subject
Lot of cosmetic market revenue comes through fairness cream  

# data[].attributes.headline
these prejudices introduces early in life through story books 

# data[].attributes.subject
these prejudices introduces early in life through story books 

# data[].attributes.headline
The western -caucasian ideal of tall, thin, and fair as universal standard of beauty. 

# data[].attributes.subject
The western -caucasian ideal of tall, thin, and fair as universal standard of beauty. 

# data[].attributes.headline
notion of dark skin people belongs to labour class ( Vaishyas and shudras)

# data[].attributes.subject
notion of dark skin people belongs to labour class ( Vaishyas and shudras)

# data[].attributes.body
Aryans were fair and they ruled the country and gave superior standard to fair skin

# data[].attributes.headline
Propagation through social media and advertisement 

# data[].attributes.subject
Propagation through social media and advertisement 

# data[].attributes.headline
Disproportionate representation of white skin in popular culture

# data[].attributes.subject
Disproportionate representation of white skin in popular culture

# data[].attributes.headline
Increased availability and propagation and fairness products

# data[].attributes.subject
Increased availability and propagation and fairness products

# data[].attributes.headline
It discriminates dark skin colour people  

# data[].attributes.subject
It discriminates dark skin colour people  

# data[].attributes.headline
Exploitation for commercial gain, of existing social discrimination based on skin colour, is significantly affecting the mental and physical health of individuals and burdening families

# data[].attributes.subject
Exploitation for commercial gain, of existing social discrimination based on skin colour, is significantly affecting the mental and physical health of individuals and burdening families

# data[].attributes.headline
Strong ties with caste and community biases

# data[].attributes.subject
Strong ties with caste and community biases

# data[].attributes.headline
ethical issues of marketing for advertisement

# data[].attributes.subject
ethical issues of marketing for advertisement

# data[].attributes.body
The 'fair' skinned British and 'dark' skinned savage Indians because of 'Pedagogy of the Oppressed'

# data[].attributes.headline
A focus on Eurocentric standards of beauty

# data[].attributes.subject
A focus on Eurocentric standards of beauty

# data[].attributes.headline
Marital and career prospects give preferences to fair skin

# data[].attributes.subject
Marital and career prospects give preferences to fair skin

# data[].attributes.headline
Associated with confidence and attractiveness

# data[].attributes.subject
Associated with confidence and attractiveness

# data[].attributes.headline
Acceptance and high standing in society to fair skin people  

# data[].attributes.subject
Acceptance and high standing in society to fair skin people  