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Reflection on Brand Competitors Researches

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Reflection on Brand Competitors Researches

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I found that doing this researches really helps me to see the overview picture of the brand that I am working with. It helps me figure out the thing that I like and don't like based on what I feel when I see the brands and how its website works. I found that using too many colors might be hard for the audience to recognize the brand. I think that using less color but repeat it over and over might help the audience to recognize the brand. For instance, HSS Hire uses its main colors as blue and yellow which I think that is much more easier to recognize.

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Food Service Equipment Rental

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Library of Things

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RentItems

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After I did the researches on the I started to know what the brand books are for. According to my understanding, brand book is the clear guidelines that controlled the overall look of the brand including logo, typography, composition, tone of voice, etc. Doing this researches helps me to understand about the brand book and also gives me many interesting idea that I might be able to adapt with my brand book. For instance, if I want my brand book to be minimal, I could look at the Barbican brand book to get some more ideas and adapt it with my brand book.

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Airbnb

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0:18 / 1:44•Watch full video

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Airbnb Introduces the Bélo: The Story of a Symbol of Belonging | Airbnb

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HSS Hire

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Spotify

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Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate Spotify in your platform while respecting our brand and legal/licensing restrictions. These guidelines have been developed to ensure that all Spotify users receive the same delightful user experience - no matter which platform they listen on.

Note that by using these resources, you accept our Developer Terms of Service. Usage of these resources may also be covered by the Spotify End User Agreement and our Privacy Policy.

Attribution

When does this apply?

Content available through Spotify is owned by many different rights holders. If you use any Spotify metadata (including artist, album and track names, album artwork, and audio playback) it must always be accompanied by the Spotify brand.

To comply with our licensing agreements, you must always attribute content from Spotify with the logo. In partner integrations, you should always use our full logo (icon + wordmark). We do allow using only our icon if it's featured as an app icon on the app screen of a device.

Spotify logo and icon

The logo is the combination of a wordmark with our icon.

Our icon is a shorter version of our logo. Only use it if you do not have enough room for the full logo.

Logo and icon use must comply with our Logo & Color Guidelines.

Using our content

When does this apply?

If you're using artwork and/or metadata provided by Spotify.

Follow these guidelines:

For album and podcast artwork

You may only use the artwork provided by Spotify.

Artwork must be kept in its original form. Don't animate or distort it in any way. This includes applying overlays and blurring.

If screen real estate is limited, it's OK to not include any album artwork.

Track, artist, playlist, and album titles must always be presented with the metadata provided by Spotify.

The metadata must always be legible.

You may truncate metadata if space is limited. The user should always be able to view the entire metadata.

Don't manipulate any content or metadata.

For podcasts

For podcasts, two sets of metadata need to be supported:

We recommend using two lines in your layout for the title of the episode, since podcast episodes often have longer titles than music. The third line is then used for the podcast name

Considerations

Your layout should be able to accommodate these character counts:

Playlist/album name: 25 characters

Artist name: 18 characters

Track name: 23 characters

Browsing Spotify content

When does this apply?

If your app links to a user's Spotify account and there's a dedicated space to display Spotify content. Platforms that aggregate content from multiple audio providers must give Spotify fair treatment - anything made available to all other partners must be available to Spotify.

Follow these guidelines

Content provided by Spotify

Spotify will provide rows - or shelves - of recommended content.

Spotify provides metadata and decides what metadata should be shown to the user, such as headlines and naming of unique contexts and groups of contexts, for all relevant surfaces.

Spotify should determine and populate your content categories. We've optimised our APIs to cover several use cases and serve the most relevant content to each user.

How to display provided content

Don't manipulate any content or metadata.

Spotify content should never be seated next to content from similar services.

Dedicate the full row (shelf) in the view to Spotify content.

Never show more than 20 items in a content set. At the end of each content set, a link to the Spotify app should allow listeners to keep exploring the category.

Use Spotify's logo or icon to attribute content.

When does this apply?

On a platform where Spotify already exists. If you have built an integration on a platform where the Spotify client exists (mobile and desktop integrations), always link to the Spotify app. The Spotify app is the default playback mechanism. For full access to Spotify functionality, users should be directed to the Spotify application installed on the partner platform. If the app is not installed, the user should be directed to the app store so that they can install Spotify.

If you use any Spotify metadata (including artist, album and track names, album artwork and audio playback) it must always link back to the Spotify Service.

If the Spotify app is not installed then the link should say, GET SPOTIFY FREE

If the Spotify app is installed then use any of the following text strings: OPEN SPOTIFY, PLAY ON SPOTIFY or LISTEN ON SPOTIFY

The link to Spotify must follow Spotify's attribution requirements and be accessible in your companion app. For more details see our Content Linking Guide.

Playing views

When does this apply?

When you're showing any playing views in your app.

Follow these guidelines

Follow Spotify's attribution requirements, you must always attribute content from Spotify with either the Spotify logo or icon.

Follow the artwork and metadata requirements.

Always link to the Spotify app (when the Spotify client is available on platform).

Our recommendation: It is recommended that no play controls other than play/pause are provided in your app.

Why? Disabling and enabling play controls in response to restricted actions for Spotify Free may result in a confusing experience for the user. For example, the user may not understand why the skip back option has been disabled. Rather than explaining these restrictions to the user or creating a frustrating UX, we recommended you don't provide play controls.

If you choose to show play controls in your app, the following requirements need to be followed:

Handling Spotify Free restricted actions in your companion app

Use the restrictions returned in SpPlaybackRestrictions to correctly set the playback state in the companion app and to respond to the user when they try to perform a restricted action.

Play controls must either have a disabled state to indicate that they are restricted or they should not be displayed at all.

Make clear that the track progress bar is for information only - there should be no indication that the user can seek.

Upgrade information in Spotify Free

When the user tries to perform a restricted action you may display this messaging.

Premium messaging for Android:

Spotify Premium lets you play any track, ad-free and with better audio quality. Go to spotify.com/premium to try it for free.

Premium messaging for iOS:

Spotify Premium lets you play any track, ad-free and with better audio quality.

Handling playback actions for podcasts in your companion app

Podcasts need to have the option to seek 15 seconds forward or backwards.

You can parse the track URI in order to differentiate between podcast episodes and regular tracks.

Liking a song

The Like feature should only be available from the Now playing view and should signal back to Spotify. The liked song must not be saved by the partner. When the user is liking a song, the icon should change to it's active state and show a message saying "Added to Liked Songs". If the user taps the heart again to unlike the song, show a message saying "Removed from Liked Songs". The like action is represented with the heart icon and can be downloaded here:

In all playback views where content from Spotify is playing (fullscreen views, widgets, bars, skipped song notifications) make sure to follow these guidelines:

Showing entities

When does this apply?

In Spotify Free, for on-demand playback and shuffle play.

Follow these guidelines

For Spotify Free, you have to support two types of layouts for tracklists when showing a playlist/album entity:

For on-demand playback, the user will be able to see and play all tracks in the playlist/album.

For shuffle play the user will only be able to see a content summary of the playlist/album and then start shuffle playback. The user can't pick a particular song to play, it will start playback in shuffle.

Displaying explicit content

Using the Web API, your app can determine whether or not a track or a podcast episode is marked as containing explicit content. Consider using this information in your app to help users discover the content that is appropriate for them.

Apps that serve users in South Korea should follow local regulations governing explicit content. When displaying a tracklist or a piece of content to a user in South Korea, your app must display an explicit content badge next to the title of any explicit track or podcast episode. See the Web API reference documentation for more information about the explicit field.

Sample explicit content badge for a white background

Sample explicit content badge for a dark background

We are very proud of our logo. Follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple, modern wordmark with the icon.
Download Logo & Icon
Using the icon

Our icon is a shorter version of our logo. Use the icon on its own only if you do not have enough room for the full logo or in cases when the Spotify brand has already been established. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

The Spotify green logo, pictured top left, is our primary logo colorway, and it should only be used with black, white, and non-duotoned photography.

The Spotify green logo should only be used on a black or white background, for any other background you should use a monochrome logo.

The black logo should be used on light colored backgrounds. The white logo should be used on dark colored backgrounds.

Exclusion zone

The logo and the icon's exclusion zone is equal to half the height of the icon (marked as × in the diagram).

Minimum size

Establishing a minimum size ensures that the impact and legibility of the logo aren't compromised.

It's important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this document - there are no exceptions.

Using our colors

While embracing a much more colorful language in our brand communications, Spotify Green is our resting color, used only in situations where the brand palette is not being used.

*Note that this green is darker than the green we use on the Spotify logo, which we refer to as light green. The green featured above is optimized for accessibility and legibility. Light green is only intended to be used with the official Spotify logo.

Spotify Green should only ever sit on white, black, or a non-duotoned photograph. Spotify Green mostly exists in the app. Don't use Spotify Green with a color from the brand palette or a duotoned image.

Logos and naming restrictions

Naming your application

If you are registering your application with us (in the developer dashboard) you will need to enter the name of your app. This name will be used in communications to your app's users when you seek authorization to access their data. We have a few pointers to consider when naming your app:

It shouldn't imply endorsement by Spotify, but suggest to users that it is "for Spotify" is acceptable.

It cannot begin with "Spot" or be similar to "Spotify" in sound or spelling.

Your logo should not include, or look similar to the Spotify logo or any of its brand elements (e.g. Spotify Green, the circle, and the waves). Don't incorporate Spotify's trademarks, in whole or in part, in the name of your company, product, application, service, or website.

Don't pair brands

Don't use the Spotify brand together with any other brand or in any co-branded communications. Pairing of brands is not permitted under our Developer Terms.

Fonts

What font to use?

We recommend you to use the default sans-serif font for the platform you are working on.

Using our typeface

If you want to use Spotify Circular in your integration please seek approval via brandapproval@spotify.com. After approval you must license it here.

You can find our web fonts here.

Using fallback fonts

In cases when you can't use Circular (or it doesn't contain the characters needed), you have to chose one of our fallback fonts.

For example, you won't be able to read "丸っこい" in Circular, because it doesn't contain Japanese Hiragana characters. So those displays using the default sans-serif font for whatever operating system you're reading this on.

If you can't use any custom fonts in your work, try commonly available defaults in this order:

Default sans-serif for the platform

Helvetica Neue

Helvetica

Arial

Thank you!

If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Spotify brand, please contact the Spotify design team at brandapproval@spotify.com.

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Design Guidelines | Spotify for Developers

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Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate Spotify in your platform while respecting our brand and legal/licensing restrictions. These guidelines have been developed to ensure that all Spotify users receive the same delightful user experience - no matter which platform they listen on.

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Starbucks

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Uber

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Netflix

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Need to reset your password?

At this time, Netflix employees are unable to manually reset account passwords.

Please message the Slack help channel #ntech-help or email askntech@netflix.com for help with resetting your password.

Your account has been suspended due to inactivity.

Please message the Slack help channel #ntech-help or email askntech@netflix.com for help with resetting your password.

Your account has been suspended due to inactivity.

To begin the recovery process, we have sent you a password recovery link to the email address on file. If you are still having trouble, please contact your administrator.

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At this time, Netflix employees are unable to manually reset account passwords.

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Lendy is a brand that provides the good quality product for you to rent in a reasonable price. In the world where there is full of throw-away culture. People tends to buy things more than they have to. Therefore, it makes the companies/factories produces the product more than the needs which leads to waste crisis. We, Lendy, want to be the part that could minimize the problem for the world and you. Other than helping the world we could also helps you to minimize the cost that you would need to pay on something that you rarely use. Also, for the person that tends to travel a lot, we can also help you to save the cost and spaces for your baggage. You could be part of helping the world while gaining many benefits.

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There are many designs that I like. Firstly, I like the wordmark that show the picture of the hands giving a gift. I like it because it says about the brand story that we are helping the world together, and it can also mean that you are getting the things that you rent that are perfect like a gift. For the second one, I like the one with the word LENDY in 3D because I think that it is simple and easy to play with the colour. I also like the one that having a hand surrounded the word Lendy because I can also be the logo and also shows the concept of cooperating with each other. For the third section, I found that I like the font that is scriptwriting, the one that looks playful, and the one that is kind of bold. In the second sketches, I like the one with the hand because it decrease seriousness of the font down which makes it in between the serious and playful.

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without the watermark

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Reflection on Illustration/ Photography Style

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Reflection on Illustration/ Photography Style

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For the illustration and photography style, I decided to use photography only in the picture when showing the products. I want it to be in white background because I think that it will look more clean. For the illustration style, I want it to look playful so that it will look more approachable. I also like the illustration that looks more of geometric and big because when I look at the first glance, I will be able to tell what is it.

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I found that the more specific the word I need to create the symbol for, the more idea that I have for the symbols. I am not quite sure whether I need to create the symbol that is about my brand's manifesto or the symbol that will be used in the application/website. However, I created the symbol about my concepts and manifesto. I like the symbol where there is a world and then there is two hug around it and the one with two people who have smiling faces holding each other hand on the earth. I like the first one because I think that it is very cute and also talks about my manifesto. For the second one, I like it because it also shows the connections between people that are across the world and they are willing to help the world.

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I made 2 brand manifesto. The first one talks more about the concept and the second one talks more about the services the brand provides. I think I might choose the second one because it talks about the brand and also the concept. I think that the second manifesto is playful and informative. I hope that the people who read the manifesto will feel that Lendy are very happy to help you.

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After I tried to created the word mark for my brand, I found that I like playful/cute/classy style. Therefore, I tried to find the fonts that answer what I want and then tried with the word "Lendy". I found that I like 3 of the fonts that are located in the top left corner because they seem to be playful. I also like those top four of the last column because it seems very cute and friendly. For the classy styles, I like the last half of the middle column and also like the fifth one on the fourth column. I still not be able to decide what font should I go for. However, I think that I would be more decisive if I tried to put it with the Brand symbol so that I can cut the choice out.

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After I have talked with my tutor, I found that the symbol is for the brand not it manifesto. Therefore, I started to draw my logo out. In the first column, I decided to try to make the symbol into had because the hand is the organ that you use to grab. For the second column I tried to combined the brand's story inside the logo by using the earth and the gift. The top one is to represent that you get a gift (the product) while protecting/embracing the earth. The below one is to cut the earth out to minimize the logo. For the last column, I tried by using the way that I have used to the class workshop (glyphs) by laying the letter in the word over each other. The top one is by using all of the letter while the bottom one is only pick out some of the letter which are L, N, and D (L, En, Dy) which I think it is pretty cool.

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I pick the colour palette by using the book (Palette Perfect by Lauren Wager) as the reference. I started by looking at the categories which I picked Nature, Lush, Fresh, and Tranquility. I also decided to used the colour based in green or blue because, according to the colour psychology, blur gives the feeling of trust, loyalty and logic while green gives off the nature, growth, and prosperity. After I finished choosing the colour, I found that I am kind of worried that if I use too much green will it makes my brand seems to be greenwash. Therefore, I think that it might be better if I go with the fresh colour palette. However, I think that if it uses the colour that is more calm, it will makes the brand seems to be more professional.

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After I tried matching the logo with the brand symbols, I found that it could help me to eliminate the choices. Moreover, I also adapt one of my font to be related to my brand which is the font that is the arm and hand. Originally, the font were foot so I deleted the foot part and then changed it to the hand. I think that it is pretty cool but I afraid that will it makes the creator feel bad about it or not because I don't know about the limits and about the copyright.

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After I finish the tutorial with my tutor, she suggested me that I could do more researches one the hand illustrations. Therefore, I started to find the references in the Pinterest and then find the style of hand that I like. I found that there are many ways that I can draw the hand and it also gives me that idea about what can I do with the Brand symbol (Logo).

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After I decided on sketches that I like, I went back and look at the font that I have been looking at when I was trying to find the font for the wordmark. I looked at it and I decided to use the "Gaegu" font because I think that it looks casual and friendly. After that I tried to rearrange it as I have planned and used the colour as playful colour palette that I have listed it down earlier.

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After I looked on the references of the hands, I started by trying to draw the hand in my sketchbook. Then I tried to transform, change, distort, and add on the designs until I found the one that I like. The original design that I chose is the 2 hands which one of them make ok sign. I want to communicate that our brand will provides what you want or ask for. The design that I like is the one that uses the alphabet to arrange into the bird because I think that it will be easier to connect with the wordmark. At first, I was not quite sure that if I use the bird will it be out of the topics. However, after I think about it for a while, I found that it could be linked by the ways that they lives. The birds usually fly around which related to our brand persona.

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Reflection on Secondary Fonts & Updated after the tutorial

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Reflection on Secondary Fonts & Updated after the tutorial

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After I decided on the font for wordmark, I tried to find the secondary font by trying to put it next to each other and try to find the one that compliment each other. However, I am still not quite sure about the secondary fonts that I will use in the brand. I am thinking about the type of font that would goes along. I wanted the font to be as simple as I can because I think that if it is simple, it will not be dominant over the wordmark font. Therefore, I tried to look at the sans serif, and slap fonts. I think that I might need to try to use it when I do the flat layout and decided which one is the most suitable with the wordmark font.

(Update)
After I talked with my tutor about the font, I told her that I like Outfit and Poppins the most because since the wordmark font is already playful and seems like hand drawn, it is better to use the font that is simple to make it seems trustworthy which she also agree with my opinion. After that, I asked her to help me choosing between theses 2 fonts which she said that she likes Outfit more that Poppins because Poppins seems to be a little bit dense which I also agree with her. Therefore, I decided to use the Outfit font as my secondary font.

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After I finished deciding on the shape of the symbol, I started to try out on the colour that will suit the symbol and brand. I tried to use the same set of colours as the old symbol and also tried to use gradient in the symbol. For the wavy shape one, I tried to make the position of colour and shape to be close as the old symbol as possible. I also tried with the rectangle shape because it is would be simple while be able to show the colour that is in the old logo. For the gradient designs, I tried it because I think that I want the symbol to be in plain colour because I think that it is too simple and doesn't portray the brand characteristics as much as I want. I chose the pink and purple because I think it is cute and it can also represent the dawn and even sky colour. For the green, orange, and blue gradient, I chose these colours because it represent the land, as green for the land, blue for the sky and orange for the sun.

After finished choosing the design, I tried to made a developed version of it so that I can make sure that I will get the one that I like. The reason that I chose the symbol that inside looks like jigsaw because I think that I like the colours that are used in it and it also seems simpler than the wavy one. For the outline, actually I found that the one without the outline is quite cute. However, when I think about the application, I think that it will be easier to spot.

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After I joined the tutorial, my tutor suggested me that the logo that I chose might not suit with the brand I am working on. It seems more like a toy shop which I also agree on what she said. Therefore, I decided to look back on the Brand Symbol (Sketch) to look at the design that I could use it to develop further. After I discussed with my tutor, she suggested me that the symbol on the bottom right corner seems simple and might suit the brand. Consequently, after the tutorial, I tried to trace the old logo by using Adobe illustrator and I found that it is quite hard to trace it because I couldn't exactly click on the old logo which results in the inaccurate shape and size so that I chose to use the shape to trace it instead. After first try, I found that if I trace the shape on the old symbol, it seems strange. Therefore, I did some changes in the structure of the shape and tried to find the perfect size which finally I did.

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Reflection on logo with wordmark (Position)

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Reflection on logo with wordmark (Position)

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I tried to put the brand logo with the word mark together in different position. There are the one to the right, bottom, and bottom but curve. The reason I chose the one to the right is that because I personally want the logo to be used separately with the wordmark. Therefore, I think that if I use the one that is under the logo, the audience might remember it with logo more than itself. For the one that wordmark is under but it curves, it is inspired from the symbol that is in pattern, however, I found that it is hard to make it looks balance as each of the character in wordmark doesn't in the same size.

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I made this flat layout while I haven't finalised my brand assets yet. Therefore, I think that it might not be close as what I will made in the future but I think that there will be some part of these that will inspire my final flat layout. Moreover, I just realized that I forgot to put the part that need to mention brand values.

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Reflection on Flat Layout (3rd Draft) (Bg tryout)

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Reflection on Flat Layout (3rd Draft) (Bg tryout)

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After I sketched the 3rd layout for a while, I found that using white is a bit too contrast with my brand's primary colour. Therefore, I started to tryout on the colour that will be used together with white. I decided to use beige colour as it gives off calm and relaxing energy. After that I picked the shade of the beige color that I think it might suit with the brand's primary colour. I found that I like the first and the second colour the most because the first one makes the brand's primary colour standout while the second one gives the calm and eye relaxing. However, after I tried to put it in the background for the cover page, I found that the second one looks better so that I think that I will go with the second colour.

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For the my third flat layout, I decided to decrease the amount of the brand's primary colour that I use. As the part that I tried to experiment with background color, after I using it, I found that it can fulfill pretty much of the negative space in my brand book so that I don't have to use a lot of brand's primary colour to fill the book. I quite like the outcome of this flat layout as it seems more eye relaxing. However, I feel that there wouldn't have a lot of brand's primary in it so that it might be a little bit of changes in the layout or maybe I might try to work it I the illustration part.

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In this flat layout, I tried to use the brand's primary colour as much as I can because I want to show the brand personality. I found that I like the consistency on how I continue using the same colour over and over because it gives me the feeling that it is in the same book like everything is inn the theme. However, after I finished this flat layout, I found that it looks very messy. It seems there is no place for the eye to be relax.

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For the brand book, I started by putting in the text and the heading in. After that I tried to left the space for the illustration as I have planned before. I found that doing the brand book this way makes it easier for me to planning out on the illustrations that I will put in.

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Reflection on Brand Book Illustration (Sketch)

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Reflection on Brand Book Illustration (Sketch)

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After, I finished putting the text in the brand book, I started to plan about how am I going to do the illustration. For instance, the character that I will use to represent the brand and the customers. After thinking and asking some of my friends, I decided to use the shape avatar as the brand and the people as the customer. Then I started to list down the number of the illustrations that is needed in the brand book. Consequently, I started to think about what will I draw or what I want to represent in each illustration. For instance, for the first illustration, as in the brand book it talks about the brand story which includes the problems that we are facing right now. Therefore, I decided to draw the picture that represent the problem that is stated in the text. I tried to draw it in different versions until I got the one that I like then I stopped and then move on to the next one.

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Reflection on Brand Book Illustration Processes

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Reflection on Brand Book Illustration Processes

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After I finished planning all of the illustration that I have to do, I started to draw it in procreate application. The illustration style that I use is mainly inspired by Jessie Wong. I quite enjoy this processes because everything is already planned so that it makes this processes to be organised. For the colour, I tried to includes the brand's primary colour in it because as I feel that in the brand book there is not enough uses of the brand's primary colour. For size or dimensions of the illustration, if there isn't a specific size which connected to the text, I usually estimated it by myself. However, if it connected to the text like in the 'illustration and photography style', I usually capture the picture of the layout from indesign and then placed in the procreate so that it will be accurate and won't overlap on each other.

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Reflection on Brand Book Processes (Mockup)

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Reflection on Brand Book Processes (Mockup)

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After I finished all of the pages for brand book, I tried to lay the page out on A3 paper so that I could fold it to amen the mockup one. My initial thought on the cover is that I want the illustration to connected across the cover. However, I did it in the wrong direction so that it is not connected to each other. Therefore, I decided to draw it again by putting the front cover on my right side and draw the back cover on the left side. It helps me to be more careful on the layout. I think that it will make me to learn about this mistakes and I will help me to not make this mistakes for the second time.

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Reflection on Brand Book Final (1st Draft)

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Reflection on Brand Book Final (1st Draft)

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After finished combining the text and the illustration, I found that I quite like the final outcome because it is better than what I thought before. However, I still need to show this brand book mockup to the group tutorial in order to get some feedbacks so that I could develop my work further.

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Reflection on Brand Book Mockup (1st Draft)

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Reflection on Brand Book Mockup (1st Draft)

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For the brand book mockup when I printed it out, I found that the colour wasn't quite similar to what I see in the computer. However, I think it might be because of the printer. I think like this because I believe that if I went to profit with the professional printing company, they would be able to try to adjust the colour to come out to be as close as what I expected. For the font size, after I showed it to my tutor, she told me that the font size is already in the right size. However, there's still some places of the layout that could be improve.