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Content analysis is a research technique that seeks to make valid and replicable inferences from data to their context (Krippendorff, 1989). Specifically, the method has been widely applied to news articles that researchers consider to be inadequate of journalistic standards, for example, concerns for inequality implied in content analyses that intend to demonstrate the unfair coverage of media of an issue (Krippendorff, 1989). Gender bias is one of the inequality issues in media coverage; thus, the feasibility of content analysis on the topic is granted.
For instance, you can see my code book for content analysis of coverage on Kamala Harris, who is a candidate for US Vice President in the 2020 election.

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1. Major focus of news articles of Kamala Harris
According to the results of the analysis, nearly half of the in-depth reports on Harris focused on her traits, especially her race and immigrant family background.
Here is an example taken from the New York Times:
"Ms. Harris, a child of immigrants from Jamaica and India, could truly claim she was Black. " (Karni & Peters, 2020)
2. Tone of the coverage
In reading through the news stories, one image of Harris emerged. She was portrayed as a intelligent, hard-working and talented black woman who  strives for higher office. Most reports are optimistic about her nomination, claiming that she brings to the race "a far more vigorous campaign style than Mr. Biden’s" (Glueck, Burns, Vigdor, & Kaplan, 2020).
3. Issues gendering
The highlighted issues in coverage of Kamala Harris are health care, policing, race, education, and abortion. Most of the issues discussed in the news articles belong to the category of "female issues" (Heldman, Carroll, & Olson, 2005; Jamieson, 1995).

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As the the first black woman and only the third woman in U.S. history to be selected as the vice president on a major party ticket, Kamala Harris has received much attention from the media. Although many news articles about Harris are positive, these reports largely focus on her race and family than rather than her political contribution. Most coverage of candidates' issues are limited to what American political culture defined as "women issues" (Heldman, Carroll, & Olson, 2005; Jamieson, 1995), indicating that gender bias still exist in the media's portrayal of female candidates.

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Glueck, K., Burns, A., Vigdor, N., & Kaplan,T. (2020, August 11) Kamala Harris will join Biden in Delaware.The New York Times, Retrieved from https://www.nytimes.com/live/2020/08/11/us/biden-vs-trump

Heldman, C., Carroll, S. J., & Olson, S. (2005). “She brought only a skirt”: Print media coverage of Elizabeth Dole's bid for the Republican presidential nomination. Political communication, 22(3), 315-335.

Jamieson, K. H., & Hall, K. (1995). Beyond the double bind: Women and leadership. Oxford University Press on Demand.

Karni, A. & Peters, J.W. (2020, August 13). Her Voice? Her Name? G.O.P.’s Raw Personal Attacks on Kamala Harris. The New York Times, Retrieved from https://www.nytimes.com/2020/08/12/us/politics/kamala-harris-gop-attacks.html

Krippendorff, K. (2018). Content analysis: An introduction to its methodology. Sage publications.

Stevens, M. & Ruiz, R. (2020, August 13). ‘Feeling Seen for the First Time,’ Indian-Americans Cheer Kamala Harris’s Selection. The New York Times, Retrieved from https://www.nytimes.com/2020/08/13/us/politics/kamala-harris-south-asians-indian.html

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For more information about Kamala Harris, check this video of her speech at the 2020 Democratic National Convention.

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WATCH: Kamala Harris’ full speech at the 2020 Democratic National Convention | 2020 DNC Night 3

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As one of the most important political event of the year, the 2020 U.S. Presidential Election has received intense media attention. The major two-party candidates are Republican incumbent President Donald Trump and Democrat former Vice President Joe Biden. On August 11, 2020, Biden announced that his running mate would be Senator Kamala Harris, making her the first African-American, the first Indian-American, the first Asian-American, and the third female vice presidential nominee on a major party ticket (Stevens & Ruiz, 2020).