# data[].attributes.body
- Adaptation to each language

- Customisation of the experience

# data[].attributes.body
Show wine culture from different perspectives

- Digitalised experience ( digital guide)

- Multimédia experience

- The combination of cognitive and emotional response

# data[].attributes.body
Storytelling of wine culture (each story is adapted to the each aspect of wine culture )

# data[].attributes.body
Cultural immersion

# data[].attributes.body
Thematic areas that give possibility to plunge into each topic

# data[].attributes.body
Emphasis on individal experience but assistance (cultural agents) is available for people who seek it.

# data[].attributes.body
The goal of the experience is to give the best representation of Bordeaux's wine through a full immersion in Bordeaux's countryside and chateaux
It is meant to be completed with visits of actual chateaux

# data[].attributes.body
The use of digital technology to create specific themes and immerse people in particular atmospheres, to make them travel.

# data[].attributes.body
Become the first place to visit in Bordeaux. Experience for all audiences. A guided tour by audio with eight languages.

# data[].attributes.body
individual experience

# data[].attributes.body
More freedom and control to visitors. they are free to explore any section in any order and are encouraged to create their own journeys.

# data[].attributes.body
individual experience

# data[].attributes.body
balance of things that people see and do

# data[].attributes.body
taste experience : taste the wine, restaurants, degustation...

# data[].attributes.body
interactive & immersive → it involves the public, physically and mentally, not just a show

# data[].attributes.body
transmission of knowledge

# data[].attributes.body
Visual attributes : animated film, sit down film, amphitheater..

Sensory attributes: tactile screens and tables, restaurant and aroma trials

# data[].attributes.body
Visuals experiences with the architecture

# data[].attributes.body
lots of content (10.5h), not possible to discover everything in one visit

# data[].attributes.body
La cite du vin leverages all the elements to enrich the visitor's visual experience - For example they use the film projector to show to visitors the wine story/development historically and geographically; they also emerge a restaurant inside of the museum to let the clients experience how to match the wine with French gastronome; amazingly, I would image the 14,000-bottle wine cellar would bring a huge visual effect to the clients, and in the end the souvenir boutique will help the clients to have a long lasting experience with then or even to their families or friends.

# data[].attributes.body
no attributed number to the themed areas, no guided-tour, no directional arrows or signs

# data[].attributes.body
themed areas / modules

# data[].attributes.body
travel companion (compulsory digital tablet along with a headset) : subtitling or voice-overs for original dialogue, route genuinely created and tailor-made for each language offered

# data[].attributes.body
interactive & immersive → it involves the public, physically and mentally, not just a show

# data[].attributes.body
visual effects/design : wooden arch to symbolize the sky and for movement

# data[].attributes.body
music and other interactive tools

# data[].attributes.body
smell diffusors with the buffet of five senses

# data[].attributes.body
latest technological innovations in the scenography domain (3D images, digital displays, holograms)

# data[].attributes.body
Immersive experience at both cognitive and emotional level

# data[].attributes.body
Personalized  & unique experience (free to go on the module you like, and return to see others)

# data[].attributes.body
cultural experience : explain the history, the culture of wine...

# data[].attributes.body
no showcased objects

# data[].attributes.body
Unique experience, different from traditional museums: no exhibits but a sensorial experience.

# data[].attributes.body
Expo is divided in different modules, each based on a specific aspect of the wine experience

# data[].attributes.body
unique, immersive and multi-sensory adventure

# data[].attributes.body
- Immersive experience

# data[].attributes.body
- Digital experience : interactivity

# data[].attributes.body
Long visit : more than 2 hours

# data[].attributes.body
Emotional connections with customers: full of surprises, joyful

# data[].attributes.body
Educational experience: opening a door to sensory and cultural worlds, creating a path to wine knowledge, learn to make a tasing a pleasure, "opening a door to sensory and cultural worlds, creating a path to wine knowledge ".

# data[].attributes.body
Bringing the visitors closer to an actual archeological exploration of wine civilisations

# data[].attributes.body
Technological experience

# data[].attributes.body
innovative architecture of the building

# data[].attributes.body
Experience from beginners to advanced

# data[].attributes.body
- Experience based on the 5 senses : buffet of 5 Senses

# data[].attributes.body
• Deep immersive experience :
in order not to overload the visitors with information, it’s a stunning modern design experience with thematic areas that give possibility to plunge into each topic.

# data[].attributes.body
Modulable experience: visitors are able to chose from various themed visits.

# data[].attributes.body
sensitive experience: awakening the 5 senses through interactive games, discovery and visuals

# data[].attributes.body
Testing experience : tasting of a wine spirit at the top of the belvedere overlooking bordeaux and its vineyards

# data[].attributes.body
interactive experience: the visitor is part of its own visit

# data[].attributes.body
"Immersive experience:  immerse the consumer in the world of wine. Offer scenography solutions to tell a story about wine. Stimulate the 5 senses. Create the feeling of being physically and mentally engaged. "
Encourage people to participate, to be the actors.