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The Threat of New Entry: HIGH
- Strong competition
- Many substitutes

Bargaining Power of Buyers:  HIGH
- Purchase costs are high
- Substitutes are available for lower price

Barganing Power of Suppliers: HIGH
- High reliability on suppliers

The Threat of Substitutes: MODERATE
- Cost for substitutes are lower
however
- Quality of substitutes can be lower as well

The Intensity of Rivalry In The Industry: HIGH
- Strong competition
- High level of new innovations

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POLITICAL: political stability can have a huge impact on the profitability of the company. Political instability can lead to chaos and disruption of supply chain. Razer has large number of their suppliers in China, various parts of Europe and America.

ECONOMIC: Even small economic changes can shift the tide, making the situation less than favourable for the company. Economic growth lead to industrial growth and economic recession, this is the reason why company can face the regression in their economy. There are other factors like production costs, labour costs etc. that can affect the profitability of Razer Inc. this is the main reason why PC companies moved their production to China where labour and raw material costs are considerably lower.

SOCIAL: people’s taste has shifted towards products that provide better mobility. For example: people have started using mobile devices with larger screens that provide both connectivity and access to the internet. PC and laptops are used for home computing, entertaining and gaming purposes.

TECHNOLOGICAL: The biggest technological change that has impacted the PC market is the increase in the increased popularity of the mobile technology. The increase sale of smartphones and tablets has impacted the PC industry deeply. The rise in the popularity of mobile technology has given birth to new trends that have not proved favourable for the PC brands.

LEGAL: Razer Inc. sells in several markets and compliance with the local laws is essential to remain cautious about.

ECOLOGICAL: PCs are produced using relatively cleaner processes. Still, there are minor effects during the production and assembly of the laptops. The biggest issue are related to the disposal of these products that are non-degradable. RAZER Inc have to focus on stablishing cleaner and more sustainable supply chains that are securer for their workers too

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STRENGTHS
- Strong and active current market.
- Colloborating with consumers to create new product.
- Very active in the gaming community.

WEAKNESSES
- Little advertising outside gaming community.
- Consumer outside of gaming sphere have little interaction with RAZER products.

OPPORTUNITIES
- Expand consumer market by advertising on TV, the internet, direct mail and social media.
-

THREATS
- Larger companies with broader reach may enter market.
- May not be accepted by general consumer.

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Razer Inc. (stylized as RΛZΞR) is a global gaming hardware manufacturing company, as well as an esports and financial services provider established in 2005 in San Diego, California by Singaporean entrepreneur Min-Liang Tan and Robert Krakoff, after securing a large investment from Hong Kong tycoon Li Ka-shing and Singapore's Temasek Holdings. The company has dual-headquarters in Singapore and San Francisco, California and has been listed in the Hong Kong Stock Exchange since November 2017.