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Once again when creating my business card, I wanted it to follow the branding design of my bag and swing tag.

For the front of my business card I have the details of the store on the front next to the logo of the store

When turned over it will have the name of the store repeated at an angle again, as well as also having the words raised adding some texture to the card just like the swing tag.

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For my transitional section I want it to have a more high end feeling than my high-street department so I will incorporate suede finishings so add a more luxury feel.

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For the designer department I wanted to tone done the the pink a bit from having the whole section link but instead incorporate it through furniture and detailing.
To give it a more luxurious feel I want to use rose gold for railings and edging in order to give it that feeling while still maintaining the pink theme.
I will mainly have the room white with bright white lighting so that customers are able to see the designer products and them look sharp and clean.

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For this section i wanted to mute down the pink creating a more natural and calming feeling to the department.
To create a more natural feeling i wanted to use stone.

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For my denim department I wanted to give more of a ruged edgey feeling to it.
To create this I wanted to use bricking however to include the pink I would have them painted all pink.

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When creating the sport section I wanted it to be bright and stand out. To do this i like the idea of using neon pink with little bits of other neon colours.
In the section i want it to have slightly darker lighting so that it makes the lights pop even more when cutsomers alk past so that its eye catching.

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For this section I really wanted to make it pop and be one of the most exciting sections.
To do this I liked the idea of incorporating black and white against the pink to make it all really stand out. To make it look for interesting and fun I want the whole section to be covered in vertical, horizontal and diagonal lines which would crash into each other.

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For my Highstreet concept I wanted to create something that was more modern and contemporary.

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Here is my final logo which I will use to represent then me of the store and will be seen on all my branding such as my swing tags.
When designing my logo I wanted it to represent everything that my store represents so I wanted the logo to be bold yet feminine and of course include the colour scheme.
My logo consists of two B's which interlock with each other, I chose to use two B's and not only did it add depth and make the logo look more interesting it demonstrates the theme of pink on pink as both of them are two different shades of pink, with one being a bold bright pink and the other being a light baby pink. I chose to use two different tones as they contrast against each other making the logo stand out.
I chose to use this typeface as i wanted something bold and strong yet have an element of softness to it. So I think this font does both as is bold but also have smooth curves on the letters giving it the the soft look.

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Throughout my store I will use a colour palette which will consist of a range of pink tones and shades.
I chose pink as my store is targeted at woman so I wanted to use a feminine colour.
The main two colours which you will see in my branding will be a light baby pink which will contrast with a hot bright pink so that they stand out against each other, (swatch 1 and swatch 2).
I will use different tones for each department in order to create different moods and feeling, for example I will use a very light toned down pink in my lingerie section to create a calm relaxed feeling whereas for my sportswear section I will use loud bright shades in order to give an energetic mood.

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So that customer don't feel intimidated when they first step into the department store I've decided to have the denim, sport, hughstreet, lingerie and transitional brands all own the ground floor and then the stairs will lead up to the designer brands.

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Victoria's Secret is an American designer, manufacturer, and marketer of women's lingerie, womenswear, and beauty products. The company is widely known for their high visibility marketing including a catalog and annual televised fashion show featuring "angels"

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Levi's also known as Levi Strauss & Co. is an American clothing company which has become well known worldwide for its Levi's brand of denim jeans.

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Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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Agent Provocateur is a British lingerie retailer founded in 1994 by Joseph Corré and Serena Rees. It held the title as the UK's most desirable luxury lingerie brand. Founded in 1994 by Vivienne Westwood's son, Joe Corre, the label pushed boundaries, selling daring, high-end underwear that was brazenly sexual

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Edwin or often capitalized, EDWIN, is a Japanese clothing brand founded in 1947 as Tsunemi Yonehachi shop. Edwin Co. Ltd., mainly focuses on jeans manufacture

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For my logo I wanted to created something simplistic and bold so that it would stand out and not be over complicated.
To get the an idea of what I wanted I created a range of designs which are all below.

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For my bags i wanted them both to be very simialr so that the brand was easily recongisble.
When creating them i wanted them to be bold yet simplistic just like the logo and business card so that it carried on the runnning them and didnt look different from everything else.

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Balenciaga is a luxury fashion house founded in Spain by Cristóbal Balenciaga, a designer born in Guetaria, Spain. The brand is now owned by the French multinational company Kering

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Coal Drops Yard is a shopping complex by Kings Cross in London, designed by Thomas Heatherwick who gave old 19th century coal warehouses a new use by using them for areas for shops, restaurant and bars.
When visiting I loved the look of the bricking and black detailing around the doors and the railings as it looked industrial.
I took inspiration from this to help me create my denim section.

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Adidas AG is also multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike

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For my store I want it to look bold and feel feminine as well as empowering  from all the colours and patterns so that when people leave the leave feeling good.

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Kew Gardens also known as Royal Botanic Garden. Although this isn't a department store I loved the fresh feeling when visiting due to all the green plants, especially in the greenhouse.
I looked into this as I wanted to use plants in my store for example at the bar.

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When thinking of the look of the department store I had two main ideas which had similar aspects however were different in many ways.

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For my store I want each room to differ by including a range of materials for each section for example in the denim department I want to use pink bricks and white wood to give more of an rough and edgey feeling to the section, where as for my designer section i will use marble and rose gold to give a more luxurious and expensive look.

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Topshop is a British multinational fashion retailer ,with over 500 stores across the globe, with items which include clothing, shoes, make-up and accessories.

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When thinking of names for the department store I wanted something that would sum up the store.

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The fist idea I thought of was "Winks". I got this idea from the phrase “Pink to make the boys wink”. I liked this name as I thought it gave a cheeky feeling to the store however when trying to turn it into a logo and thinking of ideas for my branding I wasn’t happy with anything that I was making.

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My second idea for the name was PINC, I liked this name as it was very simple as it basically refletect everything that my store is (pink) however i changed the K in pink to a C so it wasn't plain and boring and looked slightly different.

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The final name that i picked for my store is "BLUSHED". I liked this name as not only is it quite a feminine word it also desribes the colour pink which I think fits perfectly with the theme "pink on pink".

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At the front of the store I've decided to place highstreet, denim and sport brands so that they are the first thing people see when they walk in.
I decided to place the High-street brands such as Topshop and Zara at the front of the store because most people have/can afford those kind of brands that most people have brought from. So by doing this people aren't put of straight away and intimated by the designer brands.
For similar reasons to this denim was placed opposite the highstreet,
I thought it would go well at the front as everyone/most people have denim item whether it jeans or a jacket so therefore it appeals to nearly everyone whether they want designer or highstreet.

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Towards the back of the store the customers will find the transitional brands, such as All Saints, as well as the lingerie department.
I chose to place lingerie further to the back of the store as it gave a sense of privacy when looking round this section of the store. I thought this would work well because sometimes when this section is put by the front of the store it may put people off slightly as everyone in the store when walking in or just people walking past the front of the store would be able to see and this may make customers feel uncomfortable.
The I have also put the transitional brands on the opposite side of the store by the back so that it acts as if it leads from the highstreet brands into the high end designers at the stop of the staircase.
You will also see I have placed the tills and fitting rooms at the back of the store by the staircase so that customers can walk through the whole of the bottom floor before reaching the fitting rooms instead on placing them at the front where customers may miss some of the departments in the store.

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Finally I have placed a champagne/juice bar in the centre of the floor so that the customer can take their time while shopping and spend more time in the store instead of rushing round.

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When creating the first floor I only placed designer and street designer brands at the top so that the brands have more space and wouldn't seem cramped.

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When deciding the floor plan for upstairs I thought that having the designer brands at by the staircase on either side and then the street designer towards the back by the fitting rooms.

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H&M is a Swedish multinational, also known as  Hennes & Mauritz, is clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children.

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This floor will have brighter lighting for the designer brands so that it can show off the products and give a more expensive feel to the floor comported the the ground floor.

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Berlin

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Zara Spanish apparel retailer based in Arteixo in Galicia which has now grown massively opening store around the world. The company specializes in fast fashion, with selling products including clothing, accessories, shoes, swimwear, beauty, and perfumes. It is the largest company in the Inditex group, the world's largest apparel retailer.

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New York

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Browns
Matches fashion
Barneys - NY
Macy's
Parco
Harvey Nichols

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Miss Selfridge is a nationwide UK high street store which began as the young fashion section of Selfridges department store in London in 1966.

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Kurt Geiger is an upmarket British footwear and accessories retailer. Kurt Geiger has over 70 stores, and over 170 concessions within department stores, including Harrods and Selfridges. Kurt Geiger owns three brands Kurt Geiger London, KG Kurt Geiger and Carvela Kurt Geiger, created by its own in-house team.

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AllSaints is a British fashion retailer headquartered in London, UK. AllSaints sells menswear, womenswear apparel, footwear, and accessories

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Alexander McQueen is a British luxury fashion house founded by designer Alexander McQueen in 1992. Its current creative director is Sarah Burton

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Off-White is an Italian luxury fashion label founded by American designer Virgil Abloh.

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Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. Like many historic fashion houses, the brand started out as a luggage manufacturer, producing luxury travel goods for Italy's wealthy upper-classes, as well as equestrian equipment.

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COMME des GARÇONS, meaning “like boys” in French, is a Japanese fashion label founded by Rei Kawakubo. Renowned for its avant garde aesthetic and unconventional silhouettes, Kawakubo transformed the brand into a successful fashion label

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The company was founded in 1946 by designer Christian Dior. It currently designs and retails leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, makeup, and skin care products, while also maintaining its tradition as a creator of haute-couture under the Christian Dior Couture division

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Bottega Veneta is an Italian luxury goods and high fashion brand

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Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur and fur accessories, and for its leather goods

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Rick Owens is an American-born, Paris-based designer whose groundbreaking collections have earned him the nickname The Lord of Darkness. Influencing countless designers

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This brand is created by Dame Vivienne Isabel Westwood who is a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.

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Acne Studios. Founded in 1996 by Jonny Johansson as part of the creative collective ACNE, Acne Studios is a multidisciplinary fashion house known for its ready-to-wear lines, footwear collections, accessories and denim. The brand aims to produce quality clothing that are timeless with a focus on environmental strategy

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Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada.

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Jimmy Choo is a British high fashion house specialising in luxury shoes, handbags, accessories and fragrances. The company, J. Choo Limited, was founded in 1996 by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon. The brand claims to have been a favourite of Diana, Princess of Wales

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Ann Demeulemeester is a fashion house established in 1985 and based in Antwerp, Belgium.

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Maison Margiela, formerly Maison Martin Margiela, is a French luxury fashion house headquartered in Paris and founded in 1988 by Belgian designer Martin Margiela. The house produces both haute couture-inspired artisanal collections and ready-to-wear collections.

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Giuseppe Zanotti is an Italian luxury footwear and fashion designer known for his sculptural, jeweled heels, luxury sneakers, handbags, jewelry, and leather ready-to-wear

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Dries, Baron Van Noten is a Belgian fashion designer and an eponymous fashion brand, which he co-founded with CEO and business partner Christine Mathys

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For the large bag I hve made the front and the back the bold pink and then the side a lighter pink with the same bright pink colour saying the name of the store repeatedly on top.
I then have placed the logo in the bottom left corner.

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For my first logo I went decided to just use the B of the name.
I chose to use the light shade of pink as this is the most common shade of pink that would be seen in the departments in the store so is easily recognisable.
I liked how it turned out as the B looks like a mix of B and L which is the start of the name.

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For my second logo idea I went for something slightly more feminine by having the B for BLUSHED into a heart which had be turned on to its side.
Although I like the idea I don’t think I found that it suited my brand as much because I found it a bit too girly for what I wanted.

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For my third idea I thought I would incorporate two shades of pink as when put together I wanted there to be a contrast between them making the colours stand out against each other.
When creating the logo I decided to incorporate the idea of stripes/lines which you’d see in the Streetwear department.
I didn’t like how this one came out as I don’t think it looks like it flows right.

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For this one I once again wanted to use the mix of both shades of pink. However instead of having font colour for the font and one as the background I wanted to mix them together.
So I used two Bs with one being light and one being bold/bright and then edited it to make it look the like two B’s were interlocked.
Although this is my favourite design I have done I’m still not sure whether it will match the bag and business card design.

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For my final idea I chose to run with the theme of "everything pink"/"pink on pink" and make it really feminine and bold.
To do this I want there to be an obvious theme of pink in each of the departments, especially on the ground floor.
However I want the first floor to look more luxurious and exclusive as it was where the designer section will be although I still want there to be pink on display in the section. To do this I will incorporate pink tones into detailing and furniture so it would be more minimalistic without loosing the theme.

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When looking at the Selfridges website on different occasions it seemed to focus more on lifestyle than any of the other websites. I like how they use their brand colour without making it over the top and obvious.

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This is my final logo design that will be seen throughout my branding.

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Here is another version of my logo which will be displayed on my large bag as the front of my bag is bold pink so the first "B" blended in with the background so i ave changed it to a lighter pink in order to stand out.

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When creating everything for my branding I wanted to keep everything quite similar so that our brand was easily recognisable as well as representing the store.

The swing tag has two parts to it, the first part being the front card which displays the logo for my store, then the second part which will hang behind will have the two pink shades displayed on my logo which will have the name of the store “BLUSHED” which will be repeated multiple times at an angle.

So that my card isn’t just flat I wanted to add another element to the card I wanted the logo and repeated words “BLUSHED” to be slightly raised.

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The bar will be situated on the ground floor by the entrance to entice people in so to do this I wanted to make it look trendy and modern. I want it to feel fresh and relaxing where customers can take their time and enjoy a drink, so in order to do this I want to use a mix of pink and green glass to compliment the plants which will be placed round the bar.

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For my department store I have a running theme of “everything pink”. I want my store to feel feminine and empowering for women when visiting the store. For each of the departments they will either be completely pink or have pink elements and detailing within the section. To make sure each department isn’t the same I will use different materials giving different moods/feelings when walking throughout the store.

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when looking at the website for Harvey it seemed very Catwalk focused especially at the top of the page as they show three images from Burberrys latest show.

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Matches had a different feature as they didn't use images at the top yet instead use videos advertising Saint Laurent. The website had a very clean and professional look to it when looking throughout the site.