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By: Seth Godin

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"Today, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things" (Godin, 2018).

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- Business students.
- Marketing and communication specialists.
- Managers, CEOs, and business owners.
-By default, anyone wanting to become a better leader.

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Seth Godin:

- Best known for giving motivational speeches and writing "self-help" books

- Bestelling author of several books. Including, Purple Cow and The Dip.

- Translated into thirty-five different languages.

- Inducted into the Marketing Hall of Fame in 2018.

- Focuses on effective marketing and leadership.

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-A group of people with two things in common: shared interest and a way to communicate.

-Effective way to grow a cliental and returning customer base.

- Contains some type of leader and followers.

- Examples: Apple, Dutch Bros, Nike, etc.

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- "Tribes are about faith—about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for other members as well" (Godin, 2008).

- There are tribes all around us.

- Successful business and corporations often times utilize tribes.

- Tribes need leaders, and anyone can become a leader.

- You don't need to be an owner, executive officer, or manager to be a leader.

- Shared interest.

- Communication.

- The internet is a great place to assemble, maintain, and lead tribes.

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- Impact: Anyone can become a leader, the internet has revolutionized the way in which businesses run, and effective marketing and communication is key to running a business.

- Likes: Easy to read, short and concrete sections, and a practical message that can apply to almost anyone.

- Dislikes: Focuses on "what" to do and not "how" to do it and seems to be a little repetitive.