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Instagram

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Dazed

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The Guardian

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https://www.refinery29.com/en-gb/ethical-fashion-birdsong
A good article on Birdsong and their work model.

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http://www.dazeddigital.com/artsandculture/article/28366/1/fake-ad-agency-sells-female-empowerment-to-brands
This article discusses a fake PR agency made in realisation of demand for “girl power” ads, as brands try to capitalise on that.

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Ninety percent is a store that shares 90 percent of its profits between charities, allowing the customer to pick which one to support

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from @birdsonglondon instagram page

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Birdsong instagram

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Circle collective

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Birdsong. Sell brands with Feminists principles and focus on all parts of the fashion supply chain

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social responsibilities can change over time

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“Our main ethos is ‘no sweatshops, no Photoshop’. We want to create fashion that’s fairer for women, and get people to expect more from their wardrobes. We love fashion and clothes, but the garment industry is horrendous to its workforce, which is about 85 per cent poor women. All of our stock is sourced from really small women’s groups or charities, we help them get money coming in. Ninety two per cent of women’s organisations in London have had a funding crisis since 2010, so that fact and a love of fashion is where we started from. We also want to subvert people’s expectations about ethical fashion, by having really nice clothes that aren’t ridiculously expensive or hemp sacks.”-Birdsong’s Sophie Slater in an interview with Dazed (http://www.dazeddigital.com/fashion/article/28443/1/the-feminists-leading-an-ethical-fashion-revolution)

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Being responsible for multiple things/ people. Having power over these things

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Being responsible for multiple things/ people. Having power over these things

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Social responsibility is the idea that businesses should balance profit-making activities with activities that benefit society.

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Social responsibility is the idea that businesses should balance profit-making activities with activities that benefit society.

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holding each other accountable to create an environment where every individual has a positive expirience

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Brands have to recognise and consider the influence they have 🥴🤪

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Social responsibility is recognising your influence and using it for collective good of the people/consumers.