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What is this commercial about

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- Primary Audience

- Secondary Audience

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- Dave monk
* creative director
* early working life

- Christina Boccassini
* creative director
* rome
* art director

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- Commercial
- Integrated
- diffrent views and perspective
- not being open for others opinion

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- Conversation
- Tone, style
- Strong opinion
-  The 5 Adjectives
- how we talk about something we.  believed in
- Speaking form the heart or the statistics

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- Judging something by its cover
- getting to now someone before you talk about there topic
- struggle
- the choice to walk away

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- Attention
- Why chose this topic for Heineken
- differences between the people
- The other sides of your opinion