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The strong man in the ad is doing exercise. To convert more muscle, men need to increase their protein intake. The slogan "Why I lift...I was meant for this" indicates that society's expectations or stereotype sometimes for men, not just from society but also from men themselves, is doing sports and to be muscular.

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In the ad, two black men are playing basketball, which conveys the stereotype that black people and men are good at sports, especially basketball. Almost all intense sports are prone to injury; from the slogan "Play to win," we can see that gender's expectations for men are emulative and sometimes imposed with no tolerance for failure.

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This ad may reflect the aesthetic differences between men and women. To go on a date, men shave their beards, "going from bear to bare". Beard represents masculinity to men, but it is slovenly to women. The gender expectations for men here should be being slovenly in daily lives.

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The boy in the ad is holding a biscuit as a part of construction. The gender expectation here is that architect is a men's profession; even for boys, they need to love the mainstream industry for men.

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Men need platforms to find houses. Aiming at men, the ad implies that men take the responsibility of buying houses. The society's expectations for men are always earning more money than their wives, and taking more financial responsibilities in the family.

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Women are not often associated with cars. But saying in the ad "I am such stuff as dreams are made on", it speaks to women's desire to be powerful and independent. Normally, the gender expectation for women is less powerful than that of men, but women can also be impressive and strong.

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This is a bra ad, saying "feel perfect inside and out". Many women today have body shame. However, women need to love themselves intrinsically and extrinsically. The gender expectations for women is to be refined and have the perfect body shape.

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The ad talks about a story of women don't know how to prepare meals to introduce its product. It has been widely accepted in minds that women should know how to do housework and cook. Whether a woman can cook or not turns into a society's expectation for women to be considered qualified.

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"Stand tall" tells us women are usually considered petite and easily to be ignored. However, women don't want to be neglected or despised on height and in society. The gender expectation for women is weak and submissive.

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The ad says just fine words can please women. Since this is a clothing advertisement, it also shows that society thinks women are interested in clothes and like to buy clothes. Society's expectations for women are easily to be pleased and superficial, because they have strong desires to shop.