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How to know your life purpose in 2 minutes | Adam Leipzig  (TED Talk Summary)

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Mantra is an ancient meditative practice that aids in creating an optimal experience. Sakara, translated to the manifestation of thoughts into things, reflects the idea that we are the agents of change in our own lives; we have the ability to live the life we want as the person we want to be. Repeating mantra aids in that manifestation of personal contentment through repetition of focused, conscious desire.

Mantra and its practice are part of ancient Vedic tradition first developed by wise spiritualists who connected the sounds of the natural world around them to a greater universal energy. They saw sound and its vibrational quality as the audible manifestation of the energy to which we are all connected. They recognized that no matter who or where in the world a person is, if one sits quietly long enough, one can hear those connective sounds, and not only that, but can achieve peace through the concentrated practice of listening and repeating them. The sages began to mimic such sound patterns that they heard as a form of meditation, achieving a greater sense of clarity, awareness, and transcendent peace. This same concept, thousands of years later, can be appropriated to bring us closer to our highest self and to achieving what we most desire.

Traditional Mantra
Traditional mantra meditation uses existing Sanskrit hymns and chants that have been shared and practiced apart of Vedic tradition. These mantras are typically vocations towards certain deities for blessings specific to them. The sounds of these prayers said in repetition are meant to induce a deeper meditative state, such as when a lullaby soothes a child to sleep, The linguistic nature of traditional mantra and the quality of their sounds works to quiet mental chatter and fosters a peaceful environment for the body and mind to exist.

Here are three examples of traditional mantras:

Om (ohm): The simplest to repeat, yet a powerful acknowledgement of connection between all beings.

Lokah samastah sukhino bhavantu (lo-kah sah-mah-stah sue-kee-no bah-vain-to): Asking for peace and contentment for all living things.

Om namah shivaya (Ohm nah-mah she-vah-yah): an acknowledgement of the power, beauty, and unique perfection of another being.

Personal Mantra
Personal or unique mantra is another way of approaching the practice and benefiting from it. Just as is true of thoughts, there are no right or wrong mantras. Rather, your mantra is based on personal experience, and holds power as an individual and unique expression of what you most desire. Whether it be aimed at manifesting security, deep connection, pervasive self-confidence, or release from suffering, the only requirement of mantra is that it is authentic.
Spend a half hour with your journal, preferably in the morning when your mind is fresh, free-writing about what it is you desire at this moment in time. Without over-analyzation or personal judgment, let it flow freely. Writing it down will help you to gain clarity on what is most pertinent for you in the current moment.

Decide which idea, goal, concept, emotion, etc., it is what you want to focus on first. Once you have a sense of it in your mind, turn it into a declarative statement. Imagine you already have what you are looking to attract as part of your reality. For example, if you're yearning for body peace, write down "I am happy in my body, perfect as it is." If it is financial security you desire, try something along the lines of "I have everything I need to live abundantly." Finding a romantic partner can be turned into "I am open and ready to receive great love."

Again, your personal mantra is an authentic, individualized expression. A concentrated effort to help you achieve stillness, and peace and ultimately aids in creating the your optimal reality. Whatever that is for you at this moment, is right. As a side note, you can have multiple mantras at the ready, however when meditating with the mantra, it is important to repeat only one at a time in order to focus your energy towards one thing instead of smaller efforts towards multiple goals.

Mantra Recipe

1/2 hour spent alone journaling about what you want

Refinement of what speaks to you as the most pertinent to focus on

Written declarative statement

10 minutes daily quiet time sitting or walking slowly to repeat your Mantra

Try incorporating mantra into your meditation practice and pay attention to what arises for you and to where you take flight.

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Mantra is an ancient meditative practice that aids in creating an optimal experience. Sakara, translated to the manifestation of thoughts into things, reflects the idea that we are the agents of change in our own lives; we have the ability to live the life we want as the person we want to be.

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Healthy boundaries define what is appropriate behavior in our relationships - behavior that keeps both parties safe.

And setting healthy boundaries is crucial for self-care and positive relationships.

But let's first understand what boundaries are.

Boundaries differ from person to person and are mediated by variations in culture, personality, and social context. Boundaries appropriate in a business meeting would seem irrelevant in a nightclub with old friends! Setting boundaries defines our expectations of ourselves and others in different kinds of relationships.

Below, we will examine definitions of relationship boundaries, how to set healthy boundaries, the different types of boundaries, and how to establish healthy boundaries in different contexts. We review the New York Times bestseller " Set Boundaries, Find Peace ".

In addition, we offer these free Positive Relationships PDF worksheets to help your clients define and set healthy boundaries-essential for healthy relationships.

What Are Boundaries?

Let's define boundaries. Put simply:

"A boundary is a limit or edge that defines you as separate from others"

(Katherine, 2010, p. 14).

Our skin is an obvious physical boundary, but we have other kinds of interpersonal boundaries too, including a limit that extends beyond our body.

Consider what happens when somebody stands too close for comfort. We often describe it as someone invading our personal space, but definitions of personal space vary according to culture, the type of relationship involved, and social context.

Comfortable boundaries with your partner at home, would not be appropriate in a different social context, such as attending a business dinner together.

Similarly, the level of physical intimacy deemed appropriate for expression in public spaces varies wildly across cultures.

When I lived in Sri Lanka, it was customary for children to greet their parents by touching their feet rather than hugging them. Meanwhile, touching, hugging, and kissing between married couples was frowned upon in public.

However, in the UK, hugging and kissing in public is acceptable, and embraces between friends, partners, and family members are deemed appropriate in shared public spaces.

Having said that, we all have friends or family members who are personally uncomfortable with hugging in any situation other than in private with their partner. Each individual is different.

So, in summary, a relationship boundary is an interpersonal limit that is mediated by variations in personality, culture, and social context.

How to Set Healthy Boundaries

Setting healthy boundaries requires self-awareness. We need to be clear about our expectations of ourselves and others, and what we are and are not comfortable with in specific situations. Setting healthy boundaries requires good communication skills that convey assertiveness and clarity.

Assertiveness involves expressing your feelings openly and respectfully. It does not entail making demands, but it requires people to listen to you. Setting healthy boundaries requires you to assert your needs and priorities as a form of self-care. Tawwab outlines three easy steps to setting healthy boundaries:

Step 1. Be as clear and as straightforward as possible. Do not raise your voice.
Step 2. State your need or request directly in terms of what you'd like, rather than what you don't want or like.
Step 3. Accept any discomfort that arises as a result, whether it's guilt, shame, or remorse.

The third step is common for people with poor boundaries, codependency issues, or are people pleasers.

Sometimes, adults have been raised by childhood carers who've taught them that expressing their needs is bad and selfish. However, not accepting the discomfort that comes from setting healthy boundaries in adulthood means settling for unhealthy relationships that can cause resentment, manipulation, and abuse.

Examples of Healthy Boundaries

Examples of healthy boundaries include:

Declining anything you don't want to do

Expressing your feelings responsibly

Talking about your experiences honestly

Replying in the moment

Addressing problems directly with the person involved, rather than with a third party

Making your expectations clear rather than assuming people will figure them out.

Setting healthy boundaries also requires an awareness of different boundaries involved in relationships, as illustrated in our '7 Types of Boundaries' diagram below.

Personal and Emotional Boundaries

In this section, we will look at personal and emotional boundaries. In the diagram above, personal boundaries refer to all seven types of boundaries that affect our personal wellbeing.

When we maintain healthy boundaries in all seven domains we will thrive, but when others cross or violate our boundaries, there will be a personal cost if we do not address it.

One domain refers to emotional boundaries which determine how emotionally available you are to other people. We all need support at different times when life hits us with unexpected events, or just help to process the onslaught of micro stressors during the day, sometimes referred to as 'daily hassles' in the psychology literature (Falconier et al., 2015).

However, we can't always be there for people as we often have other priorities to attend to, such as work, domestic, and family responsibilities. As adults, we must take care of ourselves first. Self-care is the foundation of health, while putting others' needs before our own is a characteristic of codependency that can lead to burnout.

When we don't maintain healthy emotional boundaries with others, we may feel resentful, guilty, and drained.

As in the 7 Types of Boundaries diagram above, it is perfectly OK to state your limitations to people who make demands of your emotional resources. If they push back against your boundaries or continue to violate them, then this shows your relationship may be off balance, problematic, or even toxic.

If so, then restate your boundary and withdraw calmly. There is no need to over-explain yourself or apologize for setting boundaries, as everyone may say what they do and do not want to do.

When we are dealing with people who repeatedly cross or violate our personal boundaries, then the whole nature of the relationship may need to change. This can be tricky when the relationship is with somebody we cannot escape, such as co-workers and family members.

The rest of the article focuses on how to set healthy boundaries in specific relationship contexts.

Boundaries in Psychology

Boundaries are essential for maintaining psychological wellbeing, especially when providing psychological services to clients as mental health professionals.

There is extensive literature on the harms caused by poor boundaries and boundary violations in clinical relationships with patients and clients (Aiyegbusi & Kelly, 2012; Aravind, Krishnaram & Thasneem, 2012; Davies, 2007).

The APA's psychologists' code of ethics does not make any explicit statements about professional boundaries, although it covers related areas including:

multiple relationships (such as offering therapy to a student or friend),

sexual intimacies with current therapy clients/patients;

sexual intimacies with relatives or significant others of current therapy clients/patients;

therapy with former sexual partners; and

sexual intimacies with former therapy clients/patients (American Psychological Association, 2017).

Similarly, the BPS has no explicit statement on boundaries in their code of ethics for British psychologists and associated clinical professions, but outlines key principles including confidentiality and the related code of conduct (British Psychological Society, 2021).

Meanwhile, the British Association for Counselling and Psychotherapy ( BACP) has a detailed position statement on boundaries which begins as follows:

"It is a therapist's duty to keep their clients psychologically safe. Boundaries are agreed limits or rules which help provide this safety and protect both the client and the therapist. They set a formal structure, purpose and standards for the therapy and the therapeutic relationship" (British Association for Counselling and Psychotherapy, 2020, para. 3).

Health professionals of all kinds occupy a position of trust in their patients' and clients' lives. In legal terms, clinical and caring professionals have a fiduciary duty toward their clients as beneficiaries of their services that entails maintaining professional boundaries that protect the client's interests above their own, at all times (Aravind, Krishnaram & Thasneem, 2012).

Setting boundaries at work

Maintaining healthy boundaries at work has become increasingly difficult with flexible working, remote and hybrid working, and technological progress.

Setting boundaries at work begins during the interview process, where you can establish what kinds of work practices you will accept, especially accessibility during working hours, out-of-hours working, and remote working arrangements.

Career Contessa offers eight tips for establishing healthy boundaries in the workplace.

1. Assess your personal boundaries first. These will be determined by your values and priorities. If you are not clear about your boundaries, then it's much easier for others to cross them or violate them, leading to discomfort, stress, and even resentment.

2. Communicate directly. Be upfront yet professional. Avoid getting involved in discussing your colleagues with each other. Let people know when you are available and how you handle emails that arrive in your inbox outside work hours.

3. Create clear structures for your work, especially times for focused work, by letting your colleagues know when you do not want to be disturbed.

4. Keep your relationships professional. As tempting as it may be to become best friends with colleagues, it can lead to blurred boundaries and problems later on.

5. Delegate work when appropriate to manage your workload.

6. Get comfortable saying no.

7. Take time off.

8. Use technology to set and maintain work boundaries, by keeping others informed and using shareable project management tools, such as Trello or Asana.

Watch their video below for more detail.

If you find yourself in a workplace where your boundaries are repeatedly crossed or violated despite setting boundaries, then you may be being bullied or harassed. Look at this article on workplace bullying on how to manage and address the situation.

Healthy boundaries in friendships

The tips for keeping healthy boundaries in friendships include some points mentioned above, especially understanding your personal limits in terms of time and emotional investment.

These can also change as life events occur that entail a shift in priorities. For example, the time and energy you invest in friendships may change after starting a family. Your children become a priority and friendships may become less important until your children become more independent.

In the TED Talk below, Shasta Nelson describes the three requirements for healthy friendships that she calls 'frientimacy' as:

Setting boundaries and maintaining them with friends requires mutual trust and respect. Refer to our seven types of boundaries diagram above to consider your boundaries in friendships.

Boundary setting with friends who have crossed or violated them can be difficult, and you may experience pushback. If so, reassert the boundary again and be prepared to take a break from them by ignoring messages and calls for a while if the pushback continues.

Dr. Nicole LePera is a clinical psychologist trained at Cornell University in the US who has her own YouTube channel called the Holistic Psychologist. In the video below, she outlines the three key boundaries she has identified as essential for healthy friendships:

Boundaries in relationships

This section will take a brief look at boundaries in intimate relationships between partners. Many of the tips offered above also apply to intimate partnerships, including marriage. Let's just take a moment to consider this quote:

"Boundaries are the gateway to healthy relationships."

(Tawwab, 2021, p. 3)

Romantic relationships often run into trouble when implicit assumptions are made about shared values and relationship goals.

The key to having healthy intimate partnerships is clear communication between partners about mutual needs and expectations. Our worksheets below will provide further guidance.

This video by FlexTalk discusses how to set and maintain healthy boundaries in marriage, which also applies to any committed intimate partnership.

Set Boundaries, Find Peace: A Review

'Setting limits won't disrupt a healthy relationship' says the author of this book, Nedra Glover Tawwab, a psychotherapist. (Tawwab, 2021, p. 130).

If you struggle with setting boundaries, then this book is for you. It prioritizes the self-care we need to look after ourselves and others.

The author uses real-life case histories from her therapeutic practice to illustrate a range of problems caused by poor boundaries.

In each chapter, she offers exercises to help readers identify communication skills deficits that lead to poor boundaries and provides helpful tips on how to set and maintain boundaries.

By setting boundaries in relationships, we also discover which relationships are healthy and which are not. As Tawwab explains, if friends, family members, or work colleagues push back against our boundaries by ignoring them, challenging them, or cutting us off, then the relationship was already in deep trouble and needed to end.

However, boundaries are not walls. Tawwab says that behavior that erects walls, such as cutting people off without giving them a right to reply, (sometimes called ghosting) or prolonged silent treatment, is not about setting healthy boundaries, it is emotionally abusive.

Part two is a guide on how to set boundaries in all kinds of relationships, including family, romantic relationships, friendships, at work, and with social media and technology use. This is all followed up by a self-assessment quiz to help you check your progress.

7 Healthy Boundaries Worksheets (PDFs)

To assist your clients in determining their boundaries, and then be comfortable in asserting them, make use of this selection of helpful resources.

1. Visualizing Your Boundaries

The worksheet Visualizing Your Boundaries helps your client identify life areas needing firmer boundaries.

2. The Personal Boundary Continuum - A Self-Reflection Tool

The Personal Boundary Continuum exercise helps your client define their boundaries in different life domains, and understand which areas of life may need more flexibility or firmer boundaries.

3. How to Set Boundaries - Saying No

This Saying No worksheet offers tips on how to set boundaries using the word 'no'.

4. How to Set Boundaries - Stating What You Want

This State What You Want worksheet offers tips on how to set boundaries by stating what you want.

5. Group Boundary Setting Exercise

This Group Boundary Setting worksheet describes a group exercise that uses body language and speech to set and maintain boundaries.

6. Dealing With Boundary Violations

Dealing With Boundary Violations presents eight steps for dealing with boundary violations, especially when we are setting new boundaries in difficult situations.

7. Setting Internal Boundaries

The Setting Internal Boundaries worksheet helps you set internal boundaries by committing to the behavior you want to embrace (e.g., taking regular exercise, keeping a journal) and avoiding behavior that leaves you feeling uncomfortable (e.g., getting drunk with friends, yelling at your partner).

Positive Relationship Resources

PositivePsychology.com has several other relationship articles with resources you may find useful. Click on the links below for more.

A Take-Home Message

Setting healthy boundaries is an essential life skill and an important self-care practice. Healthy boundaries create healthy relationships.

While someone who's not used to setting boundaries might feel guilty or selfish when they first start, setting boundaries is necessary for mental health and wellbeing.

Appropriate boundaries can look very different depending on the setting, but it's important to set them in all areas of life where we interact with others.

Finally, while setting boundaries is crucial, it is just as important to respect others' boundaries, including parents, children, romantic partners, managers, coworkers, and anyone else we interact with.

We hope you enjoyed reading this article. Don't forget to download our three Positive Relationships Exercises for free.

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How to Set Healthy Boundaries & Build Positive Relationships

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Setting healthy boundaries is an important aspect of great self-care. Here are examples, tips, and worksheets helping you set boundaries.

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How to know your life purpose in 5 minutes | Adam Leipzig | TEDxMalibu

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Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?

Well, there's a good reason for it - because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have values we believe in.

Still, Loyalty doesn't happen overnight. Building brand loyalty, like creating mission and vision statements, takes time. If you're in a bit of a time crunch, use this table of contents to find precisely what you're looking for to inspire the development of your company's mission:

As a company grows, its objectives and goals may be reached, and in turn, they'll change. Therefore, mission statements should be revised as needed to reflect the business's new culture as previous goals are met.

What makes a good mission statement?

The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. A good mission statement will not only explain your brand's purpose, but will also foster a connection with customers.

When your brand creates a genuine connection with customers and employees, they'll stay loyal to your company, thereby increasing your overall profitability.

Mission statements also help you stand out in the marketplace, differentiating your brand from the competition.

What are the 3 parts of a mission statement?

Your mission statement should clearly express what your brand does, how it does it, and why the brand does it. You can quickly sum this up in your mission statement by providing the following:

1. Brand Purpose: What does your product or service do, or aim to provide and for whom?

2. Brand Values: What does your company stand for? For example, are you environmentally conscious and provide a more sustainable solution to solve a problem? Values are what make your company unique.

3. Brand Goals: What does your company accomplish for customers? Why should they purchase from you instead of other competitors?

With these three components, you can create a mission that is unique to your brand and resonates with potential customers. Next, we'll guide you step by step how to write a proper mission statement to build off of as your company evolves.

1. Explain your company's product or service offering.

You want prospects to understand what your company does in a literal sense. This means explaining your offering in basic, clear terms. Your explanation should answer the most basic questions like:

Are you selling a product or service?

Why would customers buy it?

How does your offering solve for the customer?

Record your answers and focus on how your product or service brings value to your buyer personas, otherwise known as your target audience.

2. Identify the company's core values.

Now, this is where you can start thinking bigger. You didn't just make a product or service at random, you most likely were motivated by a set of core values.

Core values are deeply ingrained principles that guide a company's actions. Take HubSpot's culture code, HEART, for example:

These are principles that not only company employees respect, but are principles that our customers appreciate as well. By identifying core values that hold meaning on personal and organizational levels, you'll have an appealing set to add to your mission statement.

3. Connect how your company's offering aligns with your values.

So how can your company offering serve your core values? You need to draw a connection between the two in a way that makes sense to the public.

For example, if one of your core values is centered on innovation, you want to frame your product or service as pushing boundaries and explaining how it helps customers innovate their lives or business practices. Essentially, you're taking the literal benefit of the offering and expanding it to serve a higher purpose.

4. Condense these statements into one.

A mission statement can be as short as a single sentence, or as long as a paragraph, but it's meant to be a short summary of your company's purpose. You need to state the what, who and why of your company:

What: The company offering

Who: Who you're selling to

Why: The core values you do it for

Once you have successfully conveyed your message, it's time to refine and perfect your statement.

5. Make sure it's clear, concise, and free of fluff.

Above all, your mission statement is a marketing asset that is meant to be clear, concise, and free of fluff. It should clearly outline the purpose of your company offering and demonstrate the common goals the company is working to achieve. You should also have other team members or advisors read the mission statement and make adjustments if needed according to their recommendation.

What makes a good vision statement?

A good vision statement should be bold and ambitious. They're meant to be inspirational, big-picture declarations of what your company strives to be in the future. They give customers a peek into your company's trajectory and build customer loyalty by allowing them to align their support with your vision because they believe in the future of your brand as well.

What are the 3 parts of a vision statement?

Your company vision is meant to be inspirational while also aligning with the company's mission. A vision statement should have the following characteristics:

1. Aspirational and Ambitious: Have a lofty outlook for what you want your business to accomplish? Here's the place to put it. Your vision statement should be aspirational and showcase how your business will grow in the future.

2. Practical and Achievable: While your statement should be ambitious, it shouldn't be impossible. Set a goal that is both challenging and practical.

3. General: Your vision should be broad enough to encompass all of your brand's overall goals. Think of it in terms of an umbrella for your mission statement and company objectives to nest under.

Both mission and vision statements are often combined into one comprehensive "mission statement" to define the organization's reason for existing and its outlook for internal and external audiences - like employees, partners, board members, consumers, and shareholders.

The difference between mission and vision statements lies in the purpose they serve.

A mission statement is a literal quote stating what a brand or company is setting out to do. This lets the public know the product and service it provides, who it makes it for, and why it's doing it. A vision statement is a brand looking toward the future and saying what it hopes to achieve through its mission statement. This is more conceptual, as it's a glimpse into what the brand can become in the eyes of the consumer and the value it will bring in longevity.

In summary, the main differences between a mission and vision statement are:

Mission statements describe the current purpose a company serves. The company's function, target audience, and key offerings are elements that are often mentioned in a mission statement.

Vision statements are a look into a company's future or what its overarching vision is. The same elements from the mission statement can be included in a vision statement, but they'll be described in the future tense.

Now that we know what they are, let's dive into some useful examples of each across different industries.

Mission and Vision Statement Template
Free Guide: 100 Mission Statement Templates & Examples
Need more examples to build your mission statement? Download our free overview of mission statements - complete with 100 templates and examples to help you develop a stand-out mission statement.

1. Life Is Good: To spread the power of optimism.
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The Life is Good brand is about more than spreading optimism - although, with uplifting T-shirt slogans like "Seas The Day" and "Forecast: Mostly Sunny," it's hard not to crack a smile.

There are tons of T-shirt companies in the world, but Life is Good's mission sets itself apart with amission statement that goes beyond fun clothing: to spread the power of optimism.

This mission is perhaps a little unexpected if you're not familiar with the company's public charity: How will a T-shirt company help spread optimism? Life is Good answers that question below the fold, where the mission is explained in more detail using a video and with links to the company's community and the Life is Good Kids Foundation page. We really like how lofty yet specific this mission statement is - it's a hard-to-balance combination.

2. sweetgreen: To inspire healthier communities by connecting people to real food.
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Notice that sweetgreen's mission is positioned to align with your values - not just written as something the brand believes. We love the inclusive language used in its statement.

The language lets us know the company is all about connecting itsgrowing network of farmers growing healthy, local ingredients with us - the customer - because we're the ones who want more locally grown, healthy food options.

The mission to connect people is what makes this statement so strong. And, that promise has gone beyond sweetgreen's website and walls of its food shops: The team has made strides in the communities where it's opened stores as well. Primarily, it provides education to young kids on healthy eating, fitness, sustainability, and where food comes from.

3. Patagonia: We're in business to save our home planet.

Patagonia's mission statement spotlights the company's commitment to help the environment and save the earth. The people behind the brand believe that among the most direct ways to limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use.
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In the name of this cause, the company donates time, services, and at least 1% of its sales to hundreds of environmental groups worldwide.

If your company has a similar focus on growing your business and giving back, think about talking about both the benefit you bring to customers and the value you want to bring to a greater cause in your mission statement.

4. American Express: Become essential to our customers by providing differentiated products and services to help them achieve their aspirations.

Customers will never love a company until the employees love it first.

- Simon Sinek (@simonsinek)

The tweet above is from Simon Sinek, and it's one that we repeat here at HubSpot all the time. American Express sets itself apart from other credit card companies in its list of values, with an ode to excellent customer service, which is something it's famous for.

We especially love the emphasis on teamwork and supporting employees so that the people inside the organization can be in the best position to support their customers.

5. Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

This "objective" statement from Warby Parker uses words that reflect a young and daring personality: "rebellious," "revolutionary," "socially-conscious." In one sentence, the brand takes us back to the root of why it was founded while also revealing its vision for a better future.

The longer-form version of the mission reads: "We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket," which further shows how Warby Parker doesn't hold back on letting its unique personality shine through. Here, the mission statement's success all comes down to spot-on word choice.

6. InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
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These days, it can seem like every B2B company page looks the same - but InvisionApp has one of the coolercompany pages I've seen. Scroll down to "Our Core Values," and hover over any of the icons, and you'll find a short-but-sweet piece of the overall company mission under each one.

We love the way the statements are laid out under each icon. Each description is brief, authentic, and business babble-free - which makes the folks at InvisionApp seem trustworthy and genuine.

7. Honest Tea: To create and promote great-tasting, healthy, organic beverages.
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Honest Tea's mission statement begins with a simple punch line connoting its tea is real, pure, and therefore not full of artificial chemicals. The brand is speaking to an audience that's tired of finding ingredients in its tea that can't be pronounced and has been searching for a tea that's exactly what it says it is.

Not only does Honest Tea have a punny name, but it also centers its mission around the name. For some time, the company even published a Mission Report each year in an effort to be "transparent about our business practices and live up to our mission to seek to create and promote great-tasting, healthier, organic beverages."

8. IKEA: To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them
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The folks at IKEA dream big. The vision-based mission statement could have been one of beautiful, affordable furniture, but instead, it's to make everyday life better for its customers. It's a partnership: IKEA finds deals all over the world and buys in bulk, then we choose the furniture and pick it up at a self-service warehouse.

"Our business idea supports this vision ... so [that] as many people as possible will be able to afford them," the brand states.

Using words like "as many people as possible" makes a huge company like IKEA much more accessible and appealing to customers.

9. Nordstrom: To give customers the most compelling shopping experience possible.
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When it comes to customer commitment, not many companies are as hyper-focused as Nordstrom is. Although clothing selection, quality, and value all have a place in the company's mission statement, it's crystal clear that it's all about the customer: "Nordstrom works relentlessly to give customers the most compelling shopping experience possible."

If you've ever shopped at a Nordstrom, you'll know the brand will uphold the high standard for customer service mentioned in its mission statement, as associates are always roaming the sales floors, asking customers whether they've been helped, and doing everything they can to make the shopping experience a memorable one.

10. Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive - at home, at school, and at play.

Cradles to Crayons divided its mission and model into three sections that read like a game plan: The Need, The Mission, and The Model. The "rule of three" is a powerful rhetorical device called a tricolon that's usually used in speechwriting to help make an idea more memorable. A tricolon is a series of three parallel elements of roughly the same length - think "I came; I saw; I conquered."
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11. Universal Health Services, Inc.: To provide superior quality healthcare services that: PATIENTS recommend to family and friends, PHYSICIANS prefer for their patients, PURCHASERS select for their clients, EMPLOYEES are proud of, and INVESTORS seek for long-term returns.

A company thrives when it pleases its customers, its employees, its partners, and its investors - and Universal Health Services endeavors to do just that, according to its mission statement. As a health care service, it specifically strives to please its patients, physicians, purchasers, employees, and investors. We love the emphasis on each facet of the organization by capitalizing the font and making it red for easy skimming.

12. JetBlue: To inspire humanity - both in the air and on the ground.
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JetBlue's committed to its founding mission through lovable marketing, charitable partnerships, and influential programs - and we love the approachable language used to describe these endeavors. For example, the brand writes how it "set out in 2000 to bring humanity back to the skies."

For those of us who want to learn more about any of its specific efforts, JetBlue's provided details on the Soar With Reading program, its partnership with KaBOOM!, the JetBlue Foundation, environmental and social reporting, and so on. It breaks down all these initiatives really well with big headers, bullet points, pictures, and links to other web pages visitors can click to learn more. JetBlue also encourages visitors to volunteer or donate their TrueBlue points.

13. Workday: We aim for innovation not only in our development organization but also in the way we approach every aspect of our business.
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Workday, a human resources (HR) task automation service, doesn't use its mission statement to highlight the features of its product or how it intends to help HR professionals improve in such-and-such a way.

Instead, the business takes a stance on the state of enterprise software in general: There's a lot of great tech out there. But at Workday, it revolves around the people. We love how confident yet kind this mission statement is. It observes the state of its industry - which Workday believes lacks a human touch - and builds company values around it.

14. Prezi: To reinvent how people share knowledge, tell stories, and inspire their audiences to act.
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If you know Prezi, you know how engaging it can make your next business presentation look. According to its mission statement, the company's clever slide animations and three-dimensional experience aren't just superficial product features. With every decision Prezi makes, it's all about the story you tell and the audience that story affects.

15. Tesla: To accelerate the world's transition to sustainable energy.

A car company's punny use of the word "accelerate" is just one reason this mission statement sticks out. However, Tesla makes this list because of how its mission statement describes the industry.
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It may be a car company, but Tesla's primary interest isn't just automobiles - it's promoting sustainable energy. And, sustainable energy still has a "long road" ahead of it (pun intended) - hence the world's "transition" into this market.

Ultimately, a mission statement that can admit to the industry's immaturity is exactly what gets customers to root for it - and Tesla does that nicely.

16. Invisible Children: To end violence and exploitation facing our world's most isolated and vulnerable communities.

Invisible Children is a non-profit that raises awareness around the violence affecting communities across Central Africa, and the company takes quite a confident tone in its mission.
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The most valuable quality of this mission statement is that it has an end goal. Many companies' visions and missions are intentionally left open-ended so that the business might always be needed by the community. Invisible Children, on the other hand, wants to "end" the violence facing African families. It's an admirable mission that all businesses - not just nonprofits - can learn from when motivating customers.

17. TED: Spread ideas.

We've all seen TED Talks online before. Well, the company happens to have one of the most concise mission statements out there.
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TED, which stands for "Technology Education and Design," has a two-word mission statement that shines through in every Talk you've seen the company publish on the internet. That mission statement: "Spread ideas." Sometimes, the best way to get an audience to remember you is to zoom out as far as your business's vision can go. What do you really care about? TED has recorded some of the most famous presentations globally, but in the grand scheme of things, all it wants is to spread ideas around to its viewers.

Now that we've gone over successful mission statements, what does a good vision statement look like? Check out some of the following company vision statements - and get inspired to write one for your brand.

The Alzheimer's Association conducts global research and provides quality care and support to people with dementia. This vision statement looks into the future where people won't have to battle this currently incurable disease. With the work that it's doing in the present, both employees and consumers can see how the organization achieves its vision by helping those in need.

2. Teach for America: One day, all children in this nation will have the opportunity to attain an excellent education.
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Teach for America creates a network of leaders to provide equal education opportunities to children in need. This organization's day-to-day work includes helping marginalized students receive the proper education they otherwise wouldn't have access to. Its vision statement is what it hopes to see through its efforts - a nation where no child is left behind.

3. Creative Commons: Realizing the full potential of the internet - universal access to research and education, full participation in culture - to drive a new era of development, growth, and productivity.

This nonprofit's vision statement is broad. It helps overcome legal obstacles to share knowledge and creativity around the world. By working closely with major institutions, its vision is an innovative internet that isn't barred by paywalls.
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4. Microsoft: We strive to create local opportunity, growth, and impact in every country around the world.

Microsoft is one of the most well-known technology companies in the world. It makes gadgets for work, play, and creative purposes on a worldwide scale, and its vision statement reflects that. Through its product offering and pricing, it can provide technology to anyone who needs it.

5. Australia Department of Health: Better health and wellbeing for all Australians, now and for future generations.
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This government department has a clear vision for its country. Through health policies, programs, and regulations, it has the means to improve the healthcare of Australian citizens.

6. LinkedIn: Create economic opportunity for every member of the global workforce.
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LinkedIn is a professional networking service that gives people the opportunity to seek employment. Its vision statement intends to provide employees of every level a chance to get the job they need.

7. Disney: To be one of the world's leading producers and providers of entertainment and information.

Disney's vision statement goes beyond providing ordinary entertainment. It intends to tell stories and drive creativity that inspires future generations through its work. This is an exceptional vision statement because it goes beyond giving consumers programs to watch, but ones that excite and change the way people see them and the world around them.

8. Meta: Give people the power to build community and bring the world closer together.
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Meta, formerly known as Facebook, is a major social media platform with a concise vision statement. It provides a platform to stay in touch with loved ones and potentially connect to people around the world.

9. Southwest: To be the world's most loved, most efficient, and most profitable airline.
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Southwest Airlines is an international airline that strives to serve its flyers with a smile. Its vision statement is unique because it sees itself not just excelling in profit but outstanding customer service, too. Its vision is possible through its strategy and can lead its employees to be at the level they work toward.

10. Dunkin': To be always the desired place for great coffee beverages and delicious complementary doughnuts & bakery products to enjoy with family and friends.
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Notice the interesting use of the word "complementary" in this vision statement. No, the chain isn't envisioning giving out freebies in the future. Its vision goes beyond remaining a large coffee chain. Rather, the brand wants to be the consummate leader in the coffee and donut industry. It wants to become a place known for fun, food, and recreation.

Inspire Through Brand Values

Brand values play a much more significant role in customer loyalty than you think. Showing that your business understands its audience - and can appeal to them on an emotional level - could be the decision point for a customer's next purchase. We hope you found some insight in this post that can help you brainstorm your inspiring vision and mission statements for your business.
Image Source Image Source Image Source Image Source Editor's note: This post was originally published in August 2014 and has been updated for comprehensiveness.

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27 Mission and Vision Statement Examples That Will Inspire Your Buyers

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Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there's a good reason for it - because of their values which are expressed in their mission statement.