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Pharmacogenetics will be a major help with cancer treatment, this will allow very specific treatment options for patients making the medicine extremely effective only killing cancerous cells not the good healthy ones. This could be the future in cancer cures.

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Humans share around 99.5 per cent of their genomes. so picking out that .5% and finding noticeable differences is hard. It is on such a small level, understanding what you are looking at is difficult but becoming increasingly easier as technology advances

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More powerful medicines - Pharmaceutical companies will be able to produce therapies more targeted to specific diseases, maximizing therapeutic effects while decreasing damage to nearby healthy cells.

Better, safer drugs the first time - Recovery time will go down and safety will go up as the likelihood of adverse reactions goes down or is eliminated altogether.

More accurate methods of determining appropriate drug dosages - Current methods of basing dosages on weight and age will be replaced with dosages based on a person's genetics --how well the body processes the medicine and the time it takes to metabolize it.

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So by funding out how drugs affect people on the molecular level we can produce drugs tailored to each individual, so the drugs intended result is the only result. The drugs can be made to react perfectly with the individual causing no harm and increasing effectiveness

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Everyone is the affected by drugs in different ways, this is because they are a one drug fits all, but there can be some consequences to this. Not all medicines act the same in different people, some see high results and little side affects while other get no benefit but a lot of side affects some times death.

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Pharmacogenetics has become a controversial issue in the area of bioethics. It's a new topic to the medical field, as well as the public. This new technique will have a huge impact on society, influencing the treatment of both common and rare diseases. As a new topic in the medical field the ethics behind it are still not clear. However, ethical issues and their possible solutions are already being addressed.

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As the cost per genetic test decreases, the development of personalized drug therapies will increase. Technology now allows for genetic analysis of hundreds of target genes involved in medication metabolism and response in less than 24 hours for under $1,000

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One if the big questions is if everyone has their genome mapped out if this will put a stigma on them and separate them from the rest because of differences

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Pharmacogenetics is a study of the human genome with the idea that everyone's genome will in the future be read and able to be interpreted. This will allow better medicine administration and production with no side effects.

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National Human Genome Research Institute

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Personalized Medicine Will Transform Healthcare

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What's So Controversial About Pharmacogenetics?

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This 5 minute video is a resource produced by the Bioethicsbytes team at the University of Leicester (UK) to introduce some of the science and ethics relating to genetic testing and personalised medicine. A version where the video is divided into sections is also available on our Vimeo site (http://www.vimeo.com/3955844).