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In today's lesson me and the sound operator in my production team created a questionnaire for when the advert is screened on Friday, this is so that we can get feedback from audience members, we asked questions related to the lighting and how well the advert was edited as well as if the advert had effected them, this is so that we can get more feedback which is specific to the production itself. Whilst editing the video we also came up with a new idea that we could slowly zoom in onto the bottle of alcohol at the end of the video, this lasted for about 20 seconds and the lighting just focused on the bottle, in order to do this we used the track and dolly so that the shot was more smooth in terms of moving closer to the bottle, in the edit the strap line "stop drinking without thinking" will come up in the space between the bottle and the wall, by having a strap line it makes the advert more effective as it leaves the audience with something to take away from the advert when thinking about it. Overall I feel like today has been quite successful as we have managed to find a way to improve our advert whilst completing the questionnaire.

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We started the day off by having a team meeting and talking down the minutes, which means that we wrote down what we were talking about. Me and another member of my team went to help film another group with their production whilst the director and editor continued to edit the footage, during the meeting we discussed the best way to edit the footage and how we can make the lighting look better, in the end we decided that it would be best to have a more red light as it would convey the right message, that being that drink driving is dangerous. I then decided to work on my print based advert to try and improve it. I felt that the best way to improve the product would be to include a help line that the consumer could call if they have any problems with alcohol or know anyone who may have a problem with alcohol.

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We started the day as a group reviewing some of the footage that we got during yesterdays filming session, we were happy with most of the footage that we had got other than the LED lights, which we would make brighter in the future however the current lighting still works well with the product. I then spent the rest of the lesson using Photoshop to create the print based advert that we all have to make to accompany our adverts. Despite the fact that I am not the best with Photoshop I think that the poster turned out quite good. I decided to take a more surreal approach to the idea of drink driving and create a more horror-type effect by adjusting the contrast and brightness to make the poster darker, which will set quite a negative tone, I also used a font which looked like blood writing to create a negative attitude towards drink driving, by doing this it uses the Hypodermic Needle theory as it conveys to the audience that drinking too heavily can kill you, it also uses scare tactics to have more of an effect on the audience. In tomorrows lesson we are going to be editing the footage and putting it all together. Overall I feel that today has been quite productive in terms of completing Task 5 further.