# data[].attributes.body
We chose to make celebrity endorsement between Mac and Marilyn Manson.
Marilyn Manson is a celebrity who uses a lot of make up, which is Mac’s product. He uses the darker tones, which could put focus on those.
The target group would as well be young people – boys and girls, who want the more edgy look.
A minor risk for Marilyn Manson is that Mac is known for testing on animals, and he could get the reputation of supporting animal cruelty. While Mac’s risk would be to get the reputation of being compatible with such a contentious artist as Marilyn Manson.

# data[].attributes.body
Are you maclovers ready for the new shit?