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West subverts the typical hip-hop in several ways – he comes from a middle class upbringing; he has high-art aspiration from his projects and has moved into fashion.
He often raps and speaks about class inequality, going beyond race.

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West uses a lot of Christian iconography and make explicit reference and Jesus.
West draws links with wealth/consumerism and cultural/political power.
His success story affirms the idea of the American Dream – work hard, be talented, be business minded – reap the rewards.
His success is the affirms the power and role of the individual rather than the collective.

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South Park Slams Kanye West & Kim Kardashian In Season Finale

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lol do you like fishsticks? Yes? Then you are a gay fish. Copyright: ©2009 South Park Digital Studios LLC. All Rights Reserved. SOUTH PARK ©2009 Comedy Partners. All Rights Reserved. Comedy Central, South Park and all related titles, logos and characters are trademarks of Comedy Partners. licensed by Viacom

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Self determining

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Consumption

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Money, wealth and power

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Racial equality

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best rapper in the world

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Kanye West Announces 2020 Presidential Run During 2015 VMAs

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Kanye West says he's going to run for president in an absolutely wild MTV Video Music Awards acceptance speech. Subscribe to Complex for More: http://goo.gl/PJeLOl Check out more of Complex here: http://www.complex.com https://twitter.com/ComplexMag https://www.facebook.com/complex http://instagram.com/complexmag https://plus.google.com/+complex/ COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America.

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Father figure

Kim Kardashian husband's

Joker ( Clown) - Running for president

self prasing

spontaenous

arrogant

hot headed

Foolish

Del

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Internet

music video

news

southpark :)

television MTV

VMAs

Fashion

Magazine

Reality

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Stars reaffirm or challenge HEGEMONY

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Society suggests that certain norms of behaviour are appropriate to given groups of people, which many people in such groups would now wish to contest. Stars play a role in this.

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Stars are representations of persons which reinforce, legitimate or occasionally alter the prevalent preconceptions of what it is to be a human being in this society

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Stars are commodities produced and consumed on the strength of their meanings.

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A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines, films, social media, music

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Stars (1979)

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(movies, magazines, social media etc)