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Sophia Nadur, founder and director of Ideas 2 Launch, said people often were no longer willing to listen to food companies or governments for information about food.

"People don't do that anymore,"​ she said. "They go on Doctor Google." ​

Nevertheless, it is still important for food companies to communicate with consumers, said Adrian Moss, managing director of Focus Business Communications. He pointed out that it was often not possible - or prudent - to hold information back.

About half of all retail purchases are influenced by digital in some way, according to Mabel McLean, research and advisory lead at L2. Therefore "digital investment isn't just about e-commerce purchases," ​she said.

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How has social media changed food marketing?

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The rise of social media has led to a shift in the way consumers view food brands - and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

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Based on what i have observed all this time, i have always seen that all posts about food either that are uploaded on facebook, instagram or any social media, will always get attention from the netizen. Therefore, social media is a one of the good approaches for the food entrepreneurs to promote their enticing food products. Not just that, it is also easier for the entrepreneurs to build engagement with the customers. Other than that, promoting through social media is free and not to mention that it will be shared widely across the particular place.

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Social media is a good platform to help people who are lack of capital to start their business. For example, facebook is one of the popular free social networking websites that enable users to create their own profiles, pages or groups by uploading photos and videos to let everyone see and recognised. I believed that nowadays most people have their facebook account even the elderly. They always swipe the news feed of facebook whenever they are free and this already become their daily routine. From here, we can see that facebook can become an effective channel for people to promote and spread their business in a short time since there have many people active on facebook. These days, there have many pages/groups present on facebook in order to sell their products. These pages/groups not only created by the owner to sell their own products but also have invited many other people to sell their things in the particular pages/groups too. Since there have many people had joined the pages/groups, this makes the pages/groups become more famous and more people recognised thus the sellers can sell their products more efficiently. Besides that, other social media like instagram and twitter can also help in promoting business because they have billions of users. In conclusion, social media is an opportunity for your business to enter the daily lives of billions of people without having a big start up cash to rent a premise, print out the flyers or advertising in newspaper and television which cost so expensive to promote your business. It provides people a convenient way to generate their business that they no need go out to work and just simply stay at home and open their lap-top to start their business.

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Noor Iziyani Binti Mohammad Tahir (BN15110094

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Noor Iziyani Binti Mohammad Tahir (BN15110094

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Tips on how to have better social media food marketing.

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How KFC India Boosted its Social Media Presence

https://www.youtube.com/watch?v=lZsVORnp0kI

let see it friends.

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NOOR IZIYANI BINTI MOHAMMA TAHIR BN15110094

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NOOR IZIYANI BINTI MOHAMMA TAHIR BN15110094

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http://www.foodmarket.com.my/
Social media is a great tool of food marketing.

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hi guys, assalamualaikum and good afternoon.

In my opinion on social media food marketing that it have help nowadays people including me to sell or buy stuffs faster  since we nowadays are mostly spend time on phone and so on. This is because social media have help a lot to shorten our time to search and buy things by only using clicks on gadgets.

As entrepreneur, I always use Facebook, Carousell and instagram to promote my food products. I love using social media because I dont have to leave my home to meet customer or rent a place for me to sell my food products. Social medias that i used for marketing are easy to use and very convenient.

Before I use social media for food marketing, I ride motorcycle to schools for me to sell my food products such as mee goreng, nasi lemak and sandwich. The challenges are that I need to face sunburn (._.") and there are one time, that i had accident because the man that hit me fell asleep during his driving. So, social media help me a lot during my entreprenuerships.

Here is my picture used for promoting my food products.

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NUR SYAFIRA IZWANI BINTI ABDUL HANIT BN15110107

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NUR SYAFIRA IZWANI BINTI ABDUL HANIT BN15110107

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Hi guys :) I personally agree with those opinion. Social media is one of the medium in food marketing. People nowadays are very near to social media thru their gadget that 24/7 in their hands. Literally through social media is the best way to transfer news
and information as it is very fast and interactive! In addition, it does not have to pay any fees. For example, through instagram. Bunch of people nowadays market their product through instagram and it is successful. As we can see there are millions of instagram users.

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NURFAZLIYANA BINTI ZAMRI (BN15110116) GROUP 5

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NURFAZLIYANA BINTI ZAMRI (BN15110116) GROUP 5

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Hello everyone! The rise of social media has led to a shift in a way consumers view food brands interact with their customers. About half of all retail purchases are influenced by digital in some way. People often were no longer willing to listen to food companies or governments for information about food. In addition, social media outlets present a fantastic opportunity for all specialty food business owners to meet and engage with targeted audiences full of thousands of potential customers. If used correctly. participating in social media will help your business grow through powerful word-of-mouth campaigns. So,  do not underestimate the power of social media!

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for me the social food marketing is one of the better way to promote their food or product such as recipe they food, how to make they food like doing some new recipe for cake, social media is definitely one of the place that we can promote or share something about our product specially the food example nowdays like instragram which include in social media is the perfect place to do so because instagram one of social media can post pictures with caption to know the product orthe food we post in social media, and social media also is one best way to know more about the other culture example in intragram we can found some instragram in their post contain about the sabahan food especially because we know that people of sabah most popularity with their culture and food so with social media the culture are happen in this world can know more better and faster.As a conclude, its proof that social media can play an important rule to know more about the food or product easily.

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In my opinion, using a social media as food marketing is a brilliant idea. This is because, today’s people dare to try a new food product. By using a social media, an entrepreneur can posts their product to target people traffic. Entrepreneur can boost their sales by using a social media. They can create their own page for their food product. A product with active social media profiles will have more loyal customers. People will tend to try your food product. Today’s scenario is people love to share what they do on social media. By sharing something on the social media will get other people’s attention. It can be applicable on food marketing. People will share and give feedback about your food product, and other people can see it and know the existence of your food. Other than that, social media can be a medium for entrepreneur to get to know and interact with their customer. They know what customer wants and likes based on their posts on social media. Entrepreneur also can target their customer. Customer can interact with the entrepreneur and give a feedback on the food product. If there is a problem with the product, an entrepreneur will know it right away. So entrepreneur can improve and maintain the quality of their food product.

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DEBNIE BINTI HONIE   BN15110027  (Group 1)

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DEBNIE BINTI HONIE   BN15110027  (Group 1)

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The world is changing through the era of globalization making ICT, internet, social media as one of the important access in daily basis. By that, the opportunities are big for entrepreneurs in enlarging their business to the world. Social media food marketing is one of the best platform in achieving success target in food industries. Despite saving time and energy, it is also enjoyable for the entrepreneurs to market, promote or advertise their food products or restaurants as social media food marketing is something visualized as they can see their progress and efforts in terms of pictures with details and description making it attractive to the customers. It's also easier for the customers to find restaurants which they desire or even purchase the food products just by view and click. Social media food marketing are commonly seen in Facebook, Instagram and Twitter which is a wise chosen platform as everyone nowadays are using the access. In conclusion, social media food marketing is the right and most effective way in leading to success in food industries.

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Social media is a very usefull tool for marketing purpose. As many people give their examples on promoting food products by social media, I am here to elaborate some of the idea on this topic. Nowadays, even a food blogger can be an occupation. They promote food on blog or facebook to attract customer. Food hunters use social media as a guide to find delicious food. As social media is going more and more accessible to consumers, the effect of food marketing is getting better. It makes ur restaurant to be known and customer will come based on their preferences and research.

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Sally Thien Kai Ping BN15110135 (Group 2)

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Sally Thien Kai Ping BN15110135 (Group 2)

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In my humble opinion, I strongly agree that doing business via social media is really a very good way to promote a product in order to get more people know and increase the popularity. In this era with advanced technology, everyone of us for sure have our own smart phone. Surfing the internet such as scrolling the facebook, instagrams, twitter, wechat and so on become the lifestyle that the people live nowadays. By doing the social media marketing, the businessman can just take the photo of products by themselves and upload through any of the social media to spread the news to everyone without any further cost. People will share the post from one to another and finally more and more people will get to know the new shops or even the products. A very good example is, for me, as a students of UMS, Kota Kinabalu, I am studying here but I am still getting the news through facebook about the first robot restaurant will be operating in Kuching, Sarawak which is my hometown and it just starts to operate by yesterday. Honestly, I always get to know the new coffee shop or restaurants through facebook and it also helps me to get the direction too. This definitely shows the strength of social media marketing.
Another good example is, the latest promotion that I think most of you will know when you are scrolling the facebook or receiving email as a member, such as the Pizza Hut take away will be cheaper a lot, the Starbucks Frappuccino buy one get one free, the free nuggets or the Mc chicken bugger from Mcdonald, the secret recipes buy one free one for the selected meals and so on. Furthermore, some of the intelligent businessman combines the use of social media with the trends too. For example, show your pokemon go’s collection and they will give you special discount if you own specific pokemon or they spread the news through social media such as facebook to let you know their restaurant have pokestop to attract the pokemon players. To conclude, the social media marketing is really a very effective strategy to deliver the news and make the advertisement about a product.

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Devienna Yee Von Nie BN15110030 (Group 4)

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Devienna Yee Von Nie BN15110030 (Group 4)

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In my opinion, marketing food through social medias such as Instagram, Facebook and Twitter is a modern and strategic way in introducing one's food creation to the world. We now live in an era where internet becomes one of the most important and sought after medium for communication, business, exchanging information and many more. Entrepreneurs and business person in food industry consider social media as an effective marketing strategy as through this, their products have unlimited amount of exposure to people around the world, gaining acknowledgement, love and most important profit, for their products. Here is an example of a channel in Instagram, Sabah Eats (@sabaheats), dedicated for posting various eatery all found in Sabah. This page encourages people to capture the best food dishes and tagging them, which in turns help to promote the restaurants, cafes and more of where the dish originates from. Recently, they are posted a voting contest to present the best food award in Sabah for 2016

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In my opinion, social media is very useful in food marketing, why I say so? This is because nowadays everyone has Facebook, Twitter, Instagram,  even those who are not active will also open an account in order to get the information of their favorite artist or to know their friends updates . Thus social media is very accessible to everyone. When a advertisement of a food had been put onto the social media, everyone will be acknowledged. As compared to distributing the flyers, the most effective way will be promote the food on social media, as it will not be limited to time and place. There are actually many bloggers who are writing the reviews for some foods in their blog, it actually gives a way for those who are not so familiar with the place a guidelines on foods, for example the tourist. When they come to visit Malaysia, they will find the best foods in Malaysia through online, and mostly through blog as it is the most honest feedback, so some business will invite those famous blogger to write review about their foods. However, the blogger need to make sure that the review is based on the real quality of foods but not just writing the good review as the business paid them. Besides, people can get know to the food products by reading their friends story at the social media, for example their friend check in or hastag, this will attract them to visit the shop after they saw the pictures of the foods. This is also kind of social media food marketing. Last but not least, we can directly visit to the business social media like page which will have a lot of update of their shop, the promotion, the price and etc. This give convenient to the people and attract them when there is promotion. In conclusion, social media food marketing is very effective in promoting food products.

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Nowadays, social media has become one of the necessary things in our life. Almost everyone own a gadget to access social media whenever there are WiFi or mobile data. This phenomenon had been seen by the food business owner to grab this opportunity and apply it to their own business.  Social Media show a fantastic chance for all food business owner to meet and engage with their targeted customers. If it used correctly, participating in food social media marketing will help the owner's business grow through powerful word-of-mouth campaigns.  By applying this social media marketing,  this will help to increase awareness from customers to your restaurant,  and get attract more customers.  For example, Facebook.  It started as a social media that provide a way to communicate with your friends.  However, Facebook itself has been offering ways to make Facebook as a social media marketing platform friendly. The restaurant can create a Facebook page to promote their products and ask those customers that have been visit to like the Facebook page will increase the popularity.  Besides.  Instagram is also one of the most user used social media.  But the difference between Instagram and Facebook is Instagram can only post photos or short video.  Many people will first take photos of their food before they eat and this has been becoming a habit for the people nowadays.  Some customers maybe maybe emphasis on the food visual. This will help t promote the restaurant whoever someone post a photo of their food.  In conclusion,  food social media marketing is a great way to promote your food products so that you can keep on update whenever you have new product.  This is the fastest way to attract customers other than providing the flyers.  Food business owner should used this marketing wisely to make their restaurant grow and famous.

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What Sonia and Izzie said are quite make sense. Social media food marketing has advantages and sure has its disadvantages. But I still think that it is important and I will still purchase food products online. It is because people can purchase food products that cannot find in their own places. As example, there are many Korean snacks that only can be purchased via online. It is convenient and by having few clicks then can enjoy the snacks and food products from other country.

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In my opinion, social media food marketing is a very effective way to promote particular food products. It acts as a free marketing tool as nowadays everyone has at least one smartphone. Social media play an important role and it is definitely a perfect place for guests to share their meals. Most of the people nowadays have their Facebook account, Wechat account, and the others. Especially for females, they like to snap photos and post on Facebook, Wechat or Instagram. Their friends will get to know more information from the photos and automatically will go and try the food. This is one of the examples by the influence of social media. Moreover, the owner of the restaurant has to use the strategy of social media food marketing to promote their restaurants as well as their food products. As example, food blogging is a best way to let people know more about the food such as price, taste and also the ratings of the food. In addition, social media help a lots when we are not at our hometown. At other places, we don’t know which restaurants are famous for which food but by checking online, we do know all about the food products’ informations and restaurants at the foreign area.  In conclusion, I agree that social media food marketing play an important role in our daily life.

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In my opinion, social media is really a good platform for he or she to propagate their business, especially food industry because food is a fundamental part of life. We can realize that most of the time peoples are more concern about food videos and pictures. Not only you, I myself also always addicted to those food videos and pictures. This shows that through social media, its really achieve the effects of food marketing unconsciously. Many food businessman propagate their business by creating a page, invite people, and also upload and share their food products on the social media just like Hui Jing showed. Creating a page with full information and details about your food business like location and operation time is really useful information for users. Food marketing through social media not only helps those food businessman, it also give benefits to "Food Hunters“. It help food hunters to find and target their foods. The information stated can help the food hunters to find and target their foods. In conclusion, marketing through social media really bring advantages for food businessman and hey surely can get profit from their business.

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Figure 3 : Management at The Brigaderia uses a Wix site as an online shop for these cute cupcakes. (Example of online ordering)

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Figure 2 :  Wix’s “Food and Drinks” board on Pinterest. (Example of selling food product online)

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Indeed, social media food marketing are now becoming extremely trending nowadays. Social media such as Facebook and Instagram are the tools that often used by people to promote and sell their’s food products to customers. By posting on the social media, it can attract more customer especially those who are still new on food marketing industry that want to promote and made known their product toward consumer. Customer can search for their favourite food product such as their everyday meals just by scrolling on social media in their smartphone and tablet. Social media is a great platform for anyone who need and want to do food marketing.

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Figure 1 shows that how the importance to capture a good food picture to attract customers

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Yes, I agree with their points. There is no denying it, the world is rapidly shifting from analogue to digital. Food marketing through social media is significantly more effective than traditional media since nowadays people are consuming more digital content of their daily basis likes mobile phones, laptops and tablets.

In my opinion, the photographs of food are very important if selling food online. Photographs are the main thing that will sell the products. Therefore, we need to offer really attractive photographs to make the food look delicious.  Besides, we can create an online ordering system in order to let customers to make any amendment on their order. This can avoid in telephone ordering scenarios where waiters are misunderstanding customers’ order especially when they are busy during peak hours. Moreover, food is a high turnover product, there are very perishable. Thus, we need to communicate clearly with customers about this problem.

In conclusion, food marketing through social media is more preferable and is a trend now.

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In my opinion, social media marketing can be defined as the use of social media platforms to promote a product or service of a company. In today’s society, everyone rely one social media especially teenagers, what they did in their daily lives are connecting with social media. Social media actually plays an important role in promoting growth in food marketing. Why do I say so? Capturing food picture before eating had become today’s trend. People like to post their food picture to social media platforms like Facebook, Instagram, Twitter as well as Snapchat to share with their friends and followers. Besides of taking food picture, society also like to ‘check-in’ their location when enjoying meals outside at restaurant. These actions actually help in promoting the foods as well as the restaurant. By searching through the hashtags of the restaurant name, we can get more information about the restaurant on website. Besides that, there are many local web celebrities especially bloggers and youtubers who have a large amount of fans are always invited to try the new food products or they’re sponsored by the company. This is because their reviews on social networking have great influence in promoting the food products. Last week ago, a transportation apps company Uber had partnering with Starbucks by offering Frappuccino beverage delivery service to society. Through this promotion, both of the companies can enjoy the benefits at the same time. Society nowadays prefer more convenience and simple way in getting their food and products. Mc Donald’s has created an ‘Mc delivery’ apps for smartphone users to place order and even track their orders by the apps. To sum it up, with the aid of social media, food entrepreneur can promote their products through a more cost-saving and recycle way in order to develop a healthy economy between healthy ecology.  Thanks.

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Does social media food marketing only offer advantages?There might be some disadvantages,for example that some food can be order online,but in turns out like not what we expected.Recent cases shows there are few "entrepreneur" sells cakes/cookies for the upcoming Eid Fitri,which promises a jar full of it,but yet it only comes half of it,while the center of the jar was filled with useless paper,just make it looks "full".I do agree with Sonia that traditional way of purchasing is more reliable,even with good reviews doesn't mean that it can be trusted,some were only reviewed by their own workers/good friends,worst of all they use a "bots",which help to write a repetition of "good" review,without the need of human to type in.Marketing food through social media,for some,maybe not that reliable,or not worth it at all.Here is one of the example of the scam

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In my opinion, social media is a good platform for entrepreneur to broadcast their products since we are now living in the 21st century tech era. Almost everyone has a smartphone. Not only can you attract potential customers through this way, but it can also boost revenues and profit. Entrepreneur can post the pictures of their products and this can help the customers to virtually see the desired product as if they are there. Facebook has become one of the most used social media platform that entrepreneur use to showcase their product or service.  Personally,  sale of homemade baked goods has been going rampant  in my feed.  They offer different flavors and they're even willing to do personal request. They charge each package which are filled with 6 pieces of cookies RM 25. I find  the price okay but I don't think I'd but cause I don't really trust people who sell food online unless they are some good reviews. I'd buy goods like clothes online but when it comes to food I still prefer the traditional way of purchasing which are dine in, take away or delivery of trusted food service operations.

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Nurul Atika Adha Binti Matbeh (BN15110121)

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Nurul Atika Adha Binti Matbeh (BN15110121)

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In my opinion, social media present a fantastic opportunity for all specialty food business owners to meet and engage with targeted audiences full of thousands of potential customers. If it used correctly, participating in social media will help your business grow. The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes. In conclusion, media social play an important roles in food marketing in order to help the business grow and also save the cost to promote their food using magazine or template.

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Nowadays, many people are interested in searching delicious foods and beverages especially the teenagers. They become food hunter and search food in everywhere by using the apps downloaded in their cell phones. It is a quite easy and convenience way to help them search foods because the apps will guide them to reach the destination and also will provide many information about the foods and the restaurants. The apps also got show the reviews from many customers. They will comment and rank about the foods, the environment of the restaurant or even the service so that people will think that whether it is worth to eat before they decide to go. Sometimes, there is also many restaurants want to make promotions by selling the food vouchers in cheaper price in order to attract customers. Therefore, there is already many food and beverages businesses are using apps to engage customers, build relationships, promote their excellent food and also increase their restaurant reputation. Besides that, living in this modern society, most people would like to take photos of the foods or with the foods before they start eating. This is because the foods is served attractively with beautiful decorations, tableware and the interior design of restaurants are beautiful too. They will uploads the photos to social media like facebook, instagram and twitter to shares with their friends. Their friends will also give some feedbacks or comments and this indirectly promote of that particular restaurant to a wide range of people. From here, we can see that social media plays an important role in food marketing. It helps the food operator to save cost in printing the brochures and advertising in magazines in order to promote their food.

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In my opinion, social media is one of the best way and most powerful method for food entrepreneur and food business to promote about their food product. Since nowadays, social media is very important through all ages doesn't matter if you are young or old. Food that advertised in the social media especially with a good review will attract other people to try it because maybe of the uniqueness of the food or maybe the colour, taste, etc. This method will help all the food entrepreneur and food business to gain more profit in food industry. :D

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Social media nowadays plays an important role in human’s life especially for teenagers. Almost all teenagers nowadays have at least one smart phone on their hand. They can easily access internet at anytime and anywhere. Teenagers nowadays like to buy thing through online because it is convenient and time saving. The food seller can sell and promote their products via online by stating the details and the uploading the picture of the product. Once the customers have make their payment, the food seller will deliver the food product to the customer within few days. By doing so, the consumer can save the time by searching the location of the shop and they can get the product easily to their house by only clicking on some buttons. After purchasing the food product, customer can give some review of the product so they can provide a clearer details of the product to the public. This will increase the confidence of the public towards the food seller and indirectly increase the sales of the product. Besides that, new restaurant can be promoted through social media such as facebook, instagrams and twitter since many of the public nowadays will have at least one of the social media accounts. The owner of the restaurant can promote their product and also share the location of their restaurant so that customer can get the restaurant easily through google map. Furthermore, the customer that visited the restaurant may upload their selfies on the social media and also the food they ordered before eating. By doing so, the friend in the social media may be attracted by the environment of the restaurant or the food in the restaurant. In directly, this will help in promoting the restaurant and attracting more customer to visit the restaurant. In conclusion, social media plays an important roles in food marketing thus restaurant owner or food seller should learn to use social media to promote their restaurant or food product so that they can save the cost that used in advertising their restaurant or products.

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Hello. In my opinion, social media do really important in food marketing. People nowadays are more into social media, technology. Social media is one of the way to promote or advertise their food brands or product. From this method, both companies and customers also have advantage which is companies may know the feedback from their customers. And from the customer's feedback, they may improve their quality or product to have a better selling. While the customers can search easily what's the trend of food or can choose which food they want according to their preference. By viewing the pictures, they can imagined the food already. The comments from others customer may affect particular customers about the food. In other words, this method which is social media really effective in food marketing especially to the beginner in food entrepreneurship.
Thank you.

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In my opinion, social media has the power to bring about growth in food market. Social media allows the food brands and businesses to proactively spot burgeoning trends and change, responding with strategies to maximize their custom. Nowadays, social media for example Facebook, Instagram and Twitter always be the platform to promote the foods. Many people like to snap before they having their meal. Then, they will upload the picture and their comment to the social media. Their followers in their social media will attracted by the food in the photo they post and decide having a meal at there too. Unconsciously, this will help the food business to promote their food and increase their market in the food market. Some food businesses will also promote their food product by using the social media. For example, they will create their food business’s page in the Facebook. Actually, social media food marketing is a better way than the conventional food marketing. Social media marketing can help the food operator to save a lot of money as they do not need to print out the banner and poster. Hence, the food businesses should be using social media to engage consumers, build a good relationship and promote the excellence of their products.

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MUHAMMAD SYAHIR BIN MOHAMAD KAMARUL BAHARIN

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MUHAMMAD SYAHIR BIN MOHAMAD KAMARUL BAHARIN

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BN151110088

In my opinion about Social Media Food Marketing, the born of social media has already evolved the food marketing. It evolved marketing food with introduced new food to market by uploading beautiful picture of food in the internet. By doing this they can advertise to people make them interest to buy food and eye hungry. They also can buy food by online with discount offer or fair price. Besides, people can write a review of food they ate to give positive feedback and give recommendation for people to go restaurant where ever they want. For restaurant and food industry side they can find a good food source ingredient to purchased and order. In conclusion, social media in food marketing become a trend and provide a good business in worldwide.

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Social Media Food Marketing is really common nowadays as young people or young entrepeneur normally do when their want to started a food business. Theses youngster are the generation of multimedia so they are more expert to this. Social media is an easiest and flexible method for them to market their sales and product to people and supposely to the whole city. By using social media, they can easily promote their food business daily. These are normally done by youngster. They took a picture of their activitiy business such as food,cake,drink or maybe their own cafe/restaurant/stall and upload it on social media such as instagram ,facebook and twitter. They usually post it with the most popular and common #hashtag nowadays. This is because society nowadays will search those hashtag when they want to find a nice place to eat. Besides that, same goes to online food shop. People will be looking at your online shop account and see what's the good inside. This is very common way to market your food sales . This is an easiest way to promote your food business and profit may be gained if you managed to run your business online systemically.

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Social

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Nowadays, everyone can access Internet easily. You can access Internet at anywhere and anytime just with your cellphones. Therefore, there is no doubt that social medias such as Facebook, Instagram, Twitter and Snapchat are peoples' favourite medium. Since these social medias are growing fast, the businessmen grab their chance at promoting their restaurants, cafe or food products on these social medias. It is known as social media food marketing. It is an effective way to promote their restaurants as it will attract many people to give a try on your restaurant. Once they found out the food of that particular restaurant is tasty, they will share it on their Facebook which indirectly helping the owner to promote his restaurant.
Moreover, there are people on Facebook and Instagram with large number of followers such as Jinnyboy, ReubenKang and Joseph Germani. They have a great influence on social medias too. Many of them are invited to write food reviews of some restaurant or cafe. Those reviews indirectly promoting the restaurants or cafes to their followers.
Besides, nowadays, there are many people selling foods via online. It is carry out by posting the information or photos of the foods on social medias and people may order online. The food seller will deliver food products to the consumers' house once payment is done or by cash on delivery. Therefore, we can actually market our food products online without the real shops or premises with the advance of technology. It is convenient for both sellers and consumers.
In conclusion, food marketing via social medias is the trend now and do not underestimate the power of social medias.

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Social media,websites or applications which user can create and share their contents or even to participates in social networking with the help of  internet.Computers,mobile phones,tablets are few of current electronic devices which able the user not just to capture,but also to share the their opinions,videos,news and etc.But for some they use it as a marketing tools to promotes or to sell their latest products to gain more customers/profits.In 2016,the are so many applications which allows the user to share their texts,news,pictures and etc,selling products and promoting an outlets in Instagram/Facebook/Line/Wechat is quite common nowadays.Even food blogging still active even though it have been quite decades.Yes,it can be useful especially those who just started their business,as part of their marketing strategy,although it is a powerful tools,but it can be really dangerous,as some might use it to send out fake news,or just for scamming.With just a click away,with social media,gaining new potential customer will be much easier and more convenient.Now,youth tends to look for trending and affordable food which was produced and prepared in a very creatives and unique way.Most of them will share their experiences and opinions,which in the end causes the others who saw or read the news to try it as well.Such famous Food Channels promotes some retails or outlets,thus gaining trust and new customer not just locally,but internationally!It shows that social media can be really effective in marketing food products.But,some are just bluffing when promoting their food products,in the end giving customer a bad experiences after buying it,how can we prevent that from happening?

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NUR SALEHA BINTI MOHD RADZI (BN15110106)

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NUR SALEHA BINTI MOHD RADZI (BN15110106)

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In my opinion, social media food marketing is a good strategy to attract many customer. As well known, nowadays, technology like iPad, smartphones can not be separated especially the youth and the application like Facebook, twitter and Instagram must be installed by them. through this application, customer will know about the product, the customer feedback and others. As example, i saw my friends post about seaweed biscuit . I looked at the post and i feel interested to try. then, i as her about that biscuit. From there i know where her buy, the taste, her comment about that product.  Then, through the social media, it will easy to introduce food product to people. People that live far like other country also can know about that product. The Hashtag in Instagram play large important role. Through this Hashtag, I can find a product just type the name with hashtag, then i can know how many people have try it, the place and the feedback about this product. But, not all people afford to have smartphone or other gadget. This way only useful when have internet only.

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Hello everyone! In my opinion, social media is one of the closer medium to us especially the Y generation and of course its only works when the internet line available as what iziyani mentioned before. How social media and food marketing related each other? As I can see, there were a lot videos on food. Those videos are on trend nowadays. People get to know information more faster and efficiently easily when see the advertisement facebook, instagram and online web. Youtube five seconds advertisement actually are so wasting time. But when i saw the belvita biscuits (?), I am curious and making me to try it once. So people tend to market or sell their food using this social media. In addition, buying food from facebook, instagram are getting easier just pay online using online banking. Overall, social media connecting the food marketing worldwide.

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NOOR IZIYANI BINTI MOHAMMAD TAHIR (BN15110094) GROUP 5

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NOOR IZIYANI BINTI MOHAMMAD TAHIR (BN15110094) GROUP 5

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From my opinion, social media food marketing is an easy and free marketing tool as long as you have an internet line. It’s hard to find people who don’t have any smart phone or ios. Social media is part of life. Everyday people will scroll their timeline to get new information or any viral news. Lately, Nasi Lemak Anak Dara was trending in Malaysia. By the power of social media, the business actually in the great success for a beginner. Thus, it showed that social media food marketing is a powerful tool to advertise the product. Instagram, Facebook, Twitter and others online web would be a great medium as marketing tools.

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For me,nowadays, marketing strategies and social media cannot be apart with.  Food industry especially for those who had build a food business use social media to attract future-customer. It is important to build trust and to prove that the business is there. Social media also used to update everything about the business in order to attract more customers. For example, food truck. They use all the social media such as twitter to announce their presence and specific location. So, their customers can go to that place to buy their products.

Thanks~