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- Eftpos machines/money till
- Stock (how much we estimate to sell/what sizes and colours will be most popular)
- Promoting the march
- Showbags

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Asean-Korea Centre. 2015. “1st Asean Youth Culture Night: Anyk Short Film Fest.” Se:nse Asean
(blog) accessed May 23, 2016, http://blog.aseankorea.org/?p=794.

Cabrera, Pauline. 2016. “The New Twitter Header Dimensions + Template Included (2016 Update).”
Twelve Skip (blog) accessed May 20, 2016,
http://www.twelveskip.com/tutorials/twitter/1267/twitter-header-size-dimension-2014.

PopOptiq. 2012. “YoungCuts Film Festival Announces Top 100 International Short Films.” PopOptiq
(blog) accessed May 20, 2016,  http://www.popoptiq.com/youngcuts-film-festival-announces-
top-100-international-short-films/.

Sahakians, Sandrine. 2016. “The Ideal Facebook Cover Photo Size (And How To Make The Most of
'It).”  Buffer Social (blog) accessed May 20, 2016, https://blog.bufferapp.com/facebook-cover-
photo.

Naslau, Sergiu. 2014. “Graphic Design Inspiration, Festival Poster. Wabbaly (blog) accessed May
20, 2016, http://www.wabbaly.com/graphic-design-inspiration-festival-posters/.

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This is a rough draft of what the script could look like, adding all information possible in short sentences so the audience can understand what is being discussed when listening.

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This is basically the same as the digital copy however as it is printed having the download links and the facebook and twitter links are not necessary

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these were the technical aspects i researched that were applied to the film entries in the Cannes Film Festival:

Video format requirements:
Accepted file formats (endings):
.mp[e]g / .avi / .vob / .mov / .mp4 / .m4v
Recommended codecs:
MJPEG
Apple ProRes
H264 (high bitrate if possible: minimum 2MBit/s and Uncompressed (very large files!)
Resolution:
PAL or NTSC (as well as SECAM) from 720x400px up to HD material of 1920x1080px

Audio format requirements:
48kHz sound PCM (only uncompressed)
MP3
AAC (if possible > 160 kBit/s)

File specifications:
We only accept multiplexed files (i.e. with audio, video and subtitles in a single file). Your film file should not exceed 8 GB. You can upload a film with a resolution of up to 1920x1080 pixels (HD), as long as it does not exceed 8 GB.

http://www.festival-cannes.fr/en/article/61204.html

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This is a rough copy on how it can be presented and what needs to be added.

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For the online copy I will  be adding a link to the website created by Stefan, the download for the brochure made by Courtney and the Program of the time sessions made by Renae and the link to the twitter and Facebook.
For the Print and radio script I will mention the Facebook page and to check out the website.

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The Images that I will consider adding for the print and digital copies are the logo of the festival created by Andie or the poster made by Garreth.

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Speech- Will want to be a casual piece so it can engage the audience wanted.
Writing- Will want to be formal however have a slight causal tone to keep the reader engaged.

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The font size that will be appropriate for a news article will be either Size 12 or 14.

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For the Fusion Film Festival program, I have chosen to use aspects from some research programs along with ideas of my own. I have chosen a booklet style layout so it mimics that of a traditional program. I have also made sure that the colouring used fits with the festival logo so there is continuity. I have chosen to embrace the use of a blurb and stills from the research programs, however, I have decided to group the films together by genre. This will allow multiple films from different genres to be shown at the same time. Instead of a few stills used across the whole program, I have decided to use a whole page next to the list of films to present stills. This will give goers a better idea of the film and also gives directors the opportunity to showcase the creation of their films. Lastly, on the back cover of the program I have listed local sponsors of the festival.

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Sample of film listings

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These are the Style of font i am willing to choose from. The ones shown are professional and easy for the reader to look at. The one I think i will go with is the Segoe UI as it is nice for the viewer's eyes and professional for the task at hand.

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Radio- community radio stations which span all over the state ( from Broome (Red Fm) to Albany (4uFM). Curtin FM radio  station as the event will be held here. Depending on popularity and budget it could be announce on popular stations such as nova or triple J.

Digital- present it through a Facebook page created for the event or through the curtin Facebook page.

Print- put in Curtin Newspaper and the community newspapers who are willing to put the story in their paper at a low cost or for free (depending on budget)

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Media coverage is the best thing for a event to have as it gives the word out for more and more people to know and understand the event.
Having the coverage will also attract more hype for the event which can eventually make it a yearly event is high with numbers and good comments on the event

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As the event is aimed for University Students to present their work to the community and the age group for most Students sit between the ages of 18 to 24.
However as it is community news it is best for me to broaden the target audience for all ages above the age of 18 to come and attend the event even if they aren't taking part.
The characteristics of the people wanting to go to this event will be people who enjoy indie films or who are friends and family of the participants. This event will also attract families who want to have a outing which wont cost much to do.

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In terms of research I looked at what makes a good Radio Script and Digital and Print story.

Radio- keep it short and simple so people stay interested. make it sound exciting for the listener to hear when being presented.

Digital and Print- Who?   What?   Where?   When?   Why?   How? have each question answered and make it easy for the reader to read.

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To screen the actual film there are several aspects to consider. The most obvious and important is the quality of film. That the image being projected on screen is of highest definition possible. Through my research I have found that there are various options to do this.

-      USB

-      QuickTime file from laptop

-      Blu-ray

-      DCP file (Digital Cinema Package)

These are a few of the most common ways of screening the films. Most will work fine however Blu-ray is least used as it is hard to project the film in its proper quality resulting in a terrible quality of the film, which is why it is usually not accepted as an entry in renowned film festivals such as cannes DCP files are also an option, used by various festivals and cinemas around the world, however with the high cost of its software it will likely not be used for our student film festival.

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Front and back cover

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I found that most film festivals included both short and feature length films. The Tribeca and Sundance considered a short film to be 40 minutes or less, while Cannes considered a short film to be 35 minutes or less. The Oscars however considered short films to be under 50 minutes. So to compromise I put the short films at 45 minutes or under.

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So in terms of background research I looked at other film festivals such as the Sundance, Cannes and Tribeca film festivals. I looked at the technical aspects and how they dealt with it.

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My role for the community arts project was to look at all the technical aspects that goes within a film festival and apply this to our Fusion Film Festival. So with this I looked at how we are actually going to show the films in the festivals. We’ve decided to showcase a film festival for both short and feature length films. Even though there is no official rule on the length of the films we have decided that a film under 45 mins will be considered a short film while films over 45 minutes will be a feature film. In terms of actually showing the film there are many ways to do so, there is online submission along with actually bringing a laptop, disc or USB of the film. With this being a student film festival it will most likely be easier to use a USB or laptop to show the film. The laptop will be connected with a HDMI chord to the projector and played through QuickTime which will ensure the same quality of video used when editing the film. Depending on how many films we are able to obtain and show it will be likely that we will physically obtaining them rather than looking at online submissions. We will be using digital projectors as it will be very rare to get access to an older projector where actual film reels are used.

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Discipline: Screen arts
Role: Technical aspects

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My role for the community project is to create stories advertising the event through various news platforms such as radio, print and digital. This will give more range of promotion for the film festival to increase the range of people knowing of the event. Like most other parts of advertisement I will be presenting what the event is about and where to go to find more information and where and when the event will be held. I also have the role of giving the story to papers and community radio stations.

To complete this sufficiently I will need to consider the following:
-The Target Audience
- How this can benifit the Event
- Who I can give the stories to
- Font Sizing for digital and print
- Pictures that could be added for the digital and print
-What form of Writing and Speech should each piece be.

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Discipline: Journalism and Digital Design
Role: Media Promotion

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Program Research Two: Out of the Suitcase Puppet Festival New Zealand

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Program Research Two: Out of the Suitcase Puppet Festival New Zealand

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This program for a puppet festival in New Zealand. Again, this program is set out like a poster instead of a booklet like traditional programs. It uses a grid as organisation which to me is easier to read but not as aesthetically pleasing. This program makes no reference at all to sponsors or charities. I do enjoy the fact that unique graphics are used, and not just as a logo for the festival.
http://www.ootspuppetfestival.com/#!programme/cb3i

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Program Research One: The Miami Bicycle Film Festival  

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Program Research One: The Miami Bicycle Film Festival  

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This program for the Miami Bicycle Film Festival uses a poster layout instead of a traditional booklet. The films do not seem to be categories in any way, the program just follows time slots. Little space is given to sponsors and there is no mention of raising funds for a charity. I like the idea of including the length of the film and stills to give festival goers a visual prompt to what the film may be about.
http://www.themiamibikescene.com/2009/12/bicycle-film-festival-programs-posters.html

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I have considered some other uses for the logo/merchandise designs as I know they will be used in advertising and media releases. I will need to create a range of formats and designs for the logo environments, including the following:
- Brochures
- Posters
- Websites
- Thumbnails on the internet
- Social media accounts/profile
- Banners and signs at the event
- AIME website
- Advertising around campus
- Bumper stickers
This will require having a range of files suitable for each template

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http://www.graphicsfuel.com/2015/02/free-jute-and-tote-bag-mockups/

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http://zippypixels.com/product/mockups/apparel/free-baseball-cap-mockup/

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http://www.urbanfonts.com/blog/2013/03/film-festivals-logos-and-types/

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http://www.toublanc.info/film/film-festival-logo-vector

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To begin my research, I first brainstormed all genres of film as genre is a key element to the program. After this i did a brainstorm on what would be included in 'Those Who Came Before' to make sure all the genres would support the theme of the film festival. I then went online to gain some inspiration from other festival programs so I would have an idea on layout, organisation and what fits aesthetically.

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My role for this community arts project is to create a program to be handed out at the film festival. This program will outline how the festival is organised. The program will specify the time a film will be shown along with the title of the film, a mini blurb on what the film is about and the directors of the film. The program will also offer space to promote local businesses and organisations that sponsor the festival. There will also be space in the program to promote the charity that will receive a donation from the profits made. Since there will be multiple screens at this film festival, a map will be printed in the program also.

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Discipline: Anthropology and Sociology
Role: Program

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After looking into existing logos for previous film festivals, i found that most were plain black and white. Based on our theme and target group I aimed to develop something more eye-catching and fun to go with the goals of the project.

My main focus is to appeal to the target audience and produce products that will be affordable, easy to use, versatile and readily accessible.

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I have included prototype designs for possible unisex T-Shirts and have planned to develop both caps and tote bags.

In keeping with the theme of community, we will aim to source the plain shirts, caps and bags from local suppliers or fair trade companies to promote fair working conditions

Potential Prices:
TEES
white/black/grey
short sleeve - $20
long sleeve - $30
CAPS
black/white - $20
BAGS - $10

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My role in the project is to design a suitable, engaging logo to represent the festival. The logo will be used for promotional advertising in the lead up to the event, at the festival in forms of banners and signs. In addition to producing a logo, I will design a range of merchandise to be sold at the event, with 100% of the proceeds being donated to our partnering charity, AIME. This will also hopefully increase the awareness of the great things that AIME does for the indigenous community and also encourage everyone at the event to embrace multiculturalism and diversity, the main theme of our project.
I will need to consider the colours, shapes, typography, layout, modern/sophisticated approach, easy to read, clear message and environments of the designs.

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Screenshots of the finished brochure

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I used an average brochure template from Microsoft Word and then collaborated with Andie and used the logos she'd created. Each page of the brochure focused on a "who, what, when, where or why" as well as an extra page to show off the merchandising. For the overall look I chose to pick similar colours as the ones in the logo as I felt that would give it a more professional feel.

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I did some research on the kinds of things that should be included in brochures for major events. Most websites suggested similar things to include, such as:
- interesting, appealing front cover
-interesting fonts
-maps/floorplans
-lists
-event schedule
-contact details
-the "who, what, when, where and why" information.
I also had to do a bit of research on the AIME charity in order to out information about them inside the brochure.

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My role for the community arts project was to come up with a informative brochure about the film festival. I will include the "who, what, when, where and why" as well as give some information about the charity the film festival will be supporting. I will also be in charge at distributing this brochure around to various universities, schools and community centres.

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Discipline: Journalism
Role: Event Promotion

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The code I used was a combination of HTML5 and CSS. I used HTML for the information and I used CSS for the design choices such as colour and location of assets. The assets I used were created by Andie and I changed them to a PNG file for quicker loading and also transparent backgrounds. This allows the pictures to load faster and also removes the white background they would have otherwise had. Below is a sample screenshot of HTML5 code and to the right is CSS code.

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For the website I decided to use colours that are present within the logo but changed slightly to still be able to see the logo clearly. I went with a combination of pink and light blue as I feel this colour combination works well together. Attached to this post is a screenshot of the websites home page. The link to the website is http://fusionfilmfestival.x10host.com/home/fusionf4/public_html/index_.html. The link to register a film within the register a film page leads to a 404 error page as I do not have the necessary knowledge of Javascript to allow for the creation of forms

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My role for this project was to make a website that included information about the event and also a means for people to register these films. To accomplish this I used a combination of HTML5 code and CSS code to get the website up and running. I used a company called x10host to host my website as they are a free service.

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Discipline: Digital Design/Japanese
Role: Website

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Juice Face is a food truck that serves juices and fruit crushes, perfect for a warm September weekend. Prices are $ 8 for juice and $9 for fruit crushes

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Ubuntu sell vegan friendly ice creams, smoothies and desserts. This makes it an ideal choice as it can help cool people down during warm weather. Prices start at $5 for a single scoop of ice-cream and fruit slushies to smoothies for $8

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Meast specialises in Middle Eastern street cuisine. Sweet potato fries are $4, they also sell chicken and rice for $15, with several other dishes in between

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Greek Streats sells traditional Greek food such as souvlaki marinated skewers, salads and falafels. Prices range from fries for $6 to a street box combination of all their foods for $14

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Bollygood Foods sell a fusion of Western and Indian food through their curry pies for $5. They also sell curries for $10

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These are some of the food trucks from around Perth, many are also familiar to Curtin University as they regularly sell there food to students and staff around the campus.

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As a graphic designer, creating numerous concepts for a project before starting the project can help to generate ideas, see what may or may not work or to show to your client to confirm you're on the right track.

Pictured below is three concepts that I've drawn for this project:

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As September is when the weather begins to start warming up again, it is important to have water available for people to consume at various places around the festival. as well as this, I believe it too be a good idea to have a few stations with water selling drinks such as soft drinks for $2. Although it is possible to gain a permit to sell alcohol (according to the Department of Racing, Gaming and Liquor), it would be unlikely to happen as supplying the alcohol would be expensive and it would be best to only sell it during the evening in order to limit the chances of people become drunk during the day.

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As it is a festival on the Edinburgh oval, having any sort of cafeteria or building isn't realistic. Therefore, I believe the best option would be to use food trucks, as they are portable and cater to a wide variety of tastes; from Asian to Greek and American cuisine they have the best chance of satisfying the most amount of people. They also have reasonably priced menus from around $4 to $15, so they are an affordable option for people attending. They also sell beverages such as water and soft drinks and a number of specialty drinks for people to enjoy.

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As the Fusion Film Festival is a showcase for student films all around Perth, the target audience can be expected to include: the students (usually within 18-24 years old), their friends and families and the actors within the film, It can also be expected that members of the public may take an interest in the event and choose to come along.

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My role within this community arts project is to understand the target audience and what their preferred choices would be for refreshments; I will also look at possible restrictions on items such as alcohol.

To complete this sufficiantly I will need to consider the following:
- Who our target audience is
- What range of food choices is best suited to them
- Any possible restrictions (i.e. selling of alcohol)
- Whether or not the choice of food and beverages effectively communicates multiculturalism
- ease of acces to the oval
- Price of food and drinks

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Discipline: Theatre Arts
Role: Food and beverage

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The poster design will also need to be reshaped and organised for use on Twitter. The latest dimensions for Twitter banners are:

Desktop - 1500 pixels x 421 pixels
Mobile - same as above

However the latest version of Twitter crops more of the image out as displayed in image below.

This difficult form of cropping from Twitter means I’ll have to ensure I know what’s going to be visible when viewing online. The measurements are also the same when viewing on mobile (Cabrera, 2016).

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When recreating the poster design for Facebook, I will need to consider the dimensions for the Facebook banner. I have found the following information on sizing:

Desktop - 828 pixels x 315 pixels
Mobile - 640 pixels x 360 pixels

As noted by Sahakians (2016), web banners crop evenly from the left and right side of the banner and re-centres the profile image. This is displayed in the two images below.

To ensure no important information is covered up or cropped out when viewing from mobile, I will need to take Facebook’s cropping into consideration (Sahakians, 2016).

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Poster
Campaign
­– Poster Planning

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Poster
Campaign
­– Poster Planning

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Before I create the poster design, I must ensure that the design can be transferred across different forms of advertising such as poster and via social media. The standard size for poster are A4 and A3, so to ensure that the quality is still high when it’s blown up to A3 it would be wise to design it at that size, then scale it down for A4 printing.

Another thing to consider is the printer cropping out the image, leaving white around the edges or removing important information. Industry standard is to add 3mm of bleed to each side. Meaning the colouring goes out by 3mm on each edge avoiding putting necessary imaging or information in that space.

The poster would also be used on social media websites such as Facebook and Twitter. These webpages allow users to customise their banners for the page, in which I would need to consider the sizing for both on desktop and mobile devices. As these banners are laid-out landscaped instead of portrait I will need to alter the design to suit this.

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Bicycle Film Festival
– Cape Town, South Africa

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Bicycle Film Festival
– Cape Town, South Africa

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This next poster design comes from a film festival in Cape Town with the key theme of bicycles.

Film lovers would be drawn to this poster through the use of a projector within the illustration, a piece of equipment often affiliated with film. This technique has been displayed in all three examples studies so far.

Once again, the main theme to the film festival is communicated among the main features of the film. The theme of this film fest is bicycles, which is also apart of the illustration, conjoined to the projector symbolising the unity of the two interests.

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Young Cuts – Montreal, Canada

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Young Cuts – Montreal, Canada

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This film festival poster is for the Young Cuts Festival held in Canada. The theme of the festival is films made by young directors; also targeting the same demographic as our film fest.

Just as the first example did, this poster uses bright and attractive colours appealing to a younger audience, more so with the use of the neon colours.

Where other poster designs used film sheets or cameras, this poster has chosen to use a director’s chair which clearly illustrates the theme of the poster, short films directed by young people.

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 Aynk
Short Film Fest – Korea

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 Aynk
Short Film Fest – Korea

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This example of a multicultural short film festival comes from Korea, which also targets the same demographic as we intend to; the youth.

Their theme was ‘Unity in Diversity’ which they successfully expressed with the use of the flags running vertically along the poster. The theme is also the second dominant text on the poster after the festival name; which shows the importance of the theme.

The poster also uses bright and attractive colours, which would appeal to youth and students. The use of the snap-board and film reels is to effectively communicate what type of event the poster is advertising. These features would immediately stand out to art and film students.

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To ensure that the poster design fulfils the purpose of attracting our target audience as well as express the theme of the film festival I looked at other examples of poster by themed-film festivals that have previously been used, some of which also target the same demographic as we intend to.

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My role within this community arts project is to conduct market research about our target audience to find out what appeals to them visually and creatively. From there I will then create a series of posters and banners for other forms of social media we would use for our marketing campaign.

To complete this sufficiently I will need to consider:

-      Various sizes of formatting for the poster design.

-      Where the poster would be used (e.g. Social media, around campus etc.).

-      How other Film Festival that are similar have designed their marketing campaigns.

-      Whether or not the final product would appeal to our target audience.

-      Whether or not the final product communicates the theme of the Film Festival effectively.

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The target demographic for our film festival is students, particularly art or film based students, who enjoy community friendly events.  Students are generally within their adolescent years (18 – 24), which follows a similar demographic to the three example poster’s festivals. As shown through these examples, they’ve all used bright and attractive colours to draw in the target demographic. To ensure art and film students are drawn to the poster, the examples studied used items commonly associated with film such as projectors, director’s seats or film rolls, this is a concept I have considered for the design of the posters

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Disciple: Creative Ad and Graphic Design
Role: Poster Campaign

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Disciple: Creative Ad and Graphic Design
Role: Merchandise and Logo Designs

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- Curtin University
- Partnering with AIME Australia
- Waterford Plaza
- ACE Cinemas

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- Showcase the talents of film students from universities around WA
- Provide funding for university film projects
- Provide networking opportunities in the Perth entertainment industry for students
- Share the various cultures of  students around WA

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16th - 18th September,
Edinburgh Oval, Kent St Bentley

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Fusion Film Festival is a festival designed to showcase the talents and creativity of WA university students. With the theme of 'Those that Came Before' it encourages future filmmakers to share and reflect on their cultures roots and share their thoughts and ideas with others.