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- Social media is the future of PR and marketing communications
- It is beneficial that A.A. is already ahead of the pack
- A.A. can continue to establish credibility and increase brand awareness through social media
- Besides addressing external publics, social media is a great way for A.A. to boost company morale by recognizing employees

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7. Social Media as Public Relations Tool

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7. Social Media as Public Relations Tool

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- A.A. will focus on customer centric social media interactions
- Customers appreciate live updates and status reports
- A.A. will benefit from publicly acknowledging mistake

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- A.A. faces similar system failure to April 2013 crisis that  grounded hundreds of flights
- A.A. faces extensive consumer backlash
-How can A.A. bounce back from embarrassing failure???

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Since social media is a strength, A.A.'s PR campaign will center around their use of it

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<<<<
Most recent tweet shows 50K pledge to benefit police
<<<<

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1.33 Million Followers !!!

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2. Public Relations and Marketing Communications 

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2. Public Relations and Marketing Communications 

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- A.A. is considered the industry leader in effective social media usage

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- A.A. has had several PR issues:
> Labor Disputes
> Alleged Discrimination
> Bankruptcy
> September 11 fallout
> April 2013 system failure