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The use of positive and negative space inside the brochure also creates a sense of depth within the design. This can be found in the complementary coloured boxes which feature white background coloured text.

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The 3 main colours seem to draw your eye to the main points

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The 3 main colours seem to draw your eye to the main points

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The text on the back of the brochure is aligned to the right, but as you flip the document back to the front all the text is left aligned. This feels very odd and is distracting for the reader.

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The desired target audience appears to be between 15-25. The cartoon style and bright colours would appeal to a younger audience, where the amount of body copy would be overlooked. For this reason, the targeted audience extends to an older, young-adult aged audience.

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The brochure uses a triadic colour scheme which when contrasted with the black and white, creates attraction and looks lively. The use of the same colour palette through out the brochure creates unity.

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The designer has used proximity between the icons and the large type in the middle of the large blocks of text to indicate what the text is relating to. By putting the large text and icons in the midst of the blocks of body text the designer has broken it up and added interest rather than just having one large area of body text.

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The colours are solid with no monochromatic variation in shade which keeps the brochure looking clean and modern. The use of line on the front page creates interest by being quite abstract and also creates movement, directing your eye to the largest area of type. The type itself is a san serif, informal typeface and hierarchy has been used effectively, particularly on the front page of the brochure to direct the readerís eye to the most important piece of information first and then onwards from there.

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the front cover gives a cartoonish/ comic effect that would target a younger audience, artistic (like us). the colours also suggest animation and drawing

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the front cover gives a cartoonish/ comic effect that would target a younger audience, artistic (like us). the colours also suggest animation and drawing

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The same colours from the lines on the front page are carried out throughout the brochure to create the feeling of unity between the pages.

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The same colours from the lines on the front page are carried out throughout the brochure to create the feeling of unity between the pages.

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The stylised shapes with the vertical lines between them, creates emphasis on the title ‘Heroes’ by creating a flow that draws your eye down. This also gives a sense of movement. The style of the shapes contrasts with the clean alignment of the body copy.

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The cover page effectively uses hierarchy, with your eyes being first drawn to 3 different coloured lines up top, then the organic shapes used create movement down to the word ‘heroes’ which has complete contrasts to the black background colour, making it easy to read. 

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The cover page effectively uses hierarchy, with your eyes being first drawn to 3 different coloured lines up top, then the organic shapes used create movement down to the word ‘heroes’ which has complete contrasts to the black background colour, making it easy to read. 

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They have used 2 main fonts, but used the font family to create the bolding in parts and not in others. Also the use of 2 text colours to contrast with the 2 text backgrounds makes the viewers read what we see first, such as the titles

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They have used 2 main fonts, but used the font family to create the bolding in parts and not in others. Also the use of 2 text colours to contrast with the 2 text backgrounds makes the viewers read what we see first, such as the titles