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- In 2030, Malaysia's population will be 36.0 million, and increase of 22.6%  from 2012.

- Future population will dominated to young generation.

- Life expectancy will increase slightly to 78.0 years, driven by healthier lifestyle.

- In 2012, 72.6% of the population lived in urban areas and by 2030, 82.6 % of the population will be living in urban areas.

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- Malaysians eat at least one meal per day outside of home.

- Malaysia's large muslim population means that consumption of alcoholic beverages is low. (T)

- Malaysian Chinese are the largest group that consumes alcohol. (O)

- Young people tend to drink at restaurant and entertainment places. (O)

- Those drinking with friends will more likely to drink outside. (O)

- While those with families tend to purchase drinks from supermarkets and drink it at home. (T)

- Many customer prefer to ring their own water because bottled water cost higher than petrol these days.

- Malaysian peoples often to having lunch and dinner, especially for weekends.  (O)

- A growing number of consumers faced with increasingly squeezed household budgets. (O)

- The exemption of basic food items and fresh produce from the new 6% Goods and Services Tax (GST) has made buying fresh ingredients to prepare meals at home an even more attractive option.(T)

- Many consumers who don’t want to eliminate dining out altogether are now visiting less expensive food service venues. (O)

- As people cut down on dining in restaurants, they opt to visit food court instead. Hawkers [have benefited] after implementation of GST. (O)

- Having habits to buy food from outside is normal because most of food from outside easier to reach and save money.

- Of due to ethnic and racial differences caused a variety of foods.

- Teens nowdays never feel indisposed to spend more moneys for favourite place like caffe just for having quality time with their friends.

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- Nowadays, there are many application in mobile phone for order food by online, so it's become more easier.

- Airport using fingerprint for check the local/international foreign.

- 45millions malaysian people using mobile phone.

- Internet in Malaysia Bad.

- People using mobile telephone increase from 2009 to 2014.

- The percentage of the total population using the internet increase from 2009 to 2014.
- Social Media

- Malaysia’s number of patent grants  getting more higher three times  than 2009.

- Many tweens enjoy playing games and sports with their friends, but a growing number spend significant time in front of the TV or on their mobile devices.

- Teens tend to be active users of social media but many are eschewing the traditional favourite Facebook for other sites.

-  People who using internet getting increase and also for online shopping. (O)

- Consumers are prefer to shopping online because of the lower prices. (O)

-  There are no stock in the store so people use online shopping. (O)

-   43% of Malaysian internet users who had never shopped online said they planned to do. (O)

-  Gadget is very important for young generation  now

- To pay we can use by Credit card/ Debit card/m-banking/ m-wallet

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- Nowadays, women are working

- The number of babies and infants is projected to reach 1.57 million in 2020. While there is a general trend toward delaying marriage and child-bearing among urban and educated women, many women still aspire to have children.

- To encourage couples to have more children, the Malaysian government has initiated a number of child-friendly policies, such as extending paternity leave and maternity leave to seven and 90 days, respectively, for civil servants.

- The government’s effort to position Malaysia as a global halal hub has resulted in the establishment of halal certification systems and requirements for food suppliers and food outlets.

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- By 1st April 2015 the goverment had introduce the good and service tax, it is bad either for big company or customer. Everybody start to spend their money so well because of 6% GST. Since the good and service tax had introduce, almost all of the normal price are increasing that the reason why the customer decide to spend well.

-Terorist
- The political environment in Malaysia is fairly stable.

- Malaysia ranked 104th out of 203 countries in the World Bank’s Political Stability and Absence of Violence Index.

- Malaysia's political environment is fairly stable.

- Malaysia ranked 104th in the World Bank’s Political Stability and Absence of Violence Index in 201.

malaysia political not unstable
teroris

# data[].attributes.body
- A growing number of consumers faced with increasingly squeezed household budgets are deciding to cut spending on dining out and they are preparing more meals at home.

- The exemption of basic food items and fresh produce from the new 6% Goods and Services Tax (GST) has made buying fresh ingredients to prepare meals at home an even more attractive option.

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- GDP in Malaysia getting increase from 2009 - 2015

- The implementation of the 6% Goods and Services Tax (GST)

- The growth of economy.

-  Weakening currency.

-Inflation is not stable

- Malaysia achieved a high ranking of 18th out of 189th countries in the World Bank's Ease of Doing Business 2015.

- Malaysia’s lowest ranking in Doing Business 2015 was in the category “Registering Property”.

-  “Resolving Insolvency increase.

- Malaysia best ranking in the GCI 2014 was achieved for “Financial market development” (4th).

- In 2014, annual real GDP growth accelerated to 6.0%, up from 4.7% in 2013.

- Malaysia performed better in the World Bank’s Regulatory Quality Index 2013.

- Malaysia’s unemployment rate is relatively low.

-The Financial Intermediation; Real Estate, Renting and Business Activities sector is the biggest rise in its share of total employment in Malaysia.

- The Malaysian labour market is relatively flexible.

- Malaysia’s average wage increased by 19.4%, resulting in higher costs for businesses.

- Many tweens spend they money on food and a great many spend it on fast food

- Malaysian parents would consider sending reviews their overseas graduates to pursue reviews their tertiary education, some are not able to send their children abroad.