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https://www.youtube.com/watch?v=NU4KGXmXG_E

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This is the mistake i made during editing

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I really enjoyed filming this project reason being the whole idea of Surrealism is to go against the norm of storytelling. So there was a lot of improvising involved especially during the forest scene, we would come up with various ideas on the spot, and i think it resulted in some very good shots. Of course filming was far from perfect, so some things which i wasn't too happy about was the actual structure of the short, for example i felt like it didn't pack a punch at certain points and reflecting on this one way i could of avoided this problem is maybe gain some feedback on the story and see what my peers would have done different.

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Throughout my short i always want to be an element of contrast, even through the camera work i want their to be some sort of contrast. For the house scene i wanted to use a lot more stills because i wanted to convey the emotion of normality and give the sense that everything is fine. So in this scene i used a lot of Close up, Mid Shots However in the Forest scene i wanted a lot of movement in the frame to portray that everything is distorted and there is a lot of confusion to what is actually going on. I used a lot of tracking shots i would track the movement of the actor walking hoping that it would give a sense of urgency.

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For my rough cut i want my dream to be like more of a fantasy more like a nightmare. Knowing this i knew that the editing would be vital, so i had to think about what types of editing i would use. So i knew colour correction would be very important, so because it was more of a fantasy dream i knew bright colours would be vital. Also the effects i use on the actual footage is very important, so i wanted to give it more of a distorted feel i'm hoping this will not come across too much to handle.
One thing i would need to figure out is how would i transition between what is reality and what isn't so i decided to look at an overlay effect which i have used before in my Music video, so i decided to experiment.

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When researching Short films about dreams i came across one short which happened to use the overlay effect very well, it is very difficult to see but you see the man leaving his own body and i feel this would really work for my short in transitioning between real life to a dream like state.

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This is the overlay effect i organically used in my music video

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I think this method worked extremely well and i will be using this editing technique going forward i think it makes it very clear in terms of what is actually happening and i think it will keep the audience very interested.

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This is a overview of the days i'll be filming and what exactly i'll be filming

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https://www.youtube.com/watch?v=I_EyDGh_odA&feature=youtu.be This is my first rough cut i produced.

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So after showing my rough cut to my fellow peers and my lectures and receiving feedback I knew my short needed a drastic change. The feedback I received was extremely helpful it helped me see the weaknesses in my short and made me realize its potential.

So some of the comments I received included that it seemed a childish, I couldn’t agree more looking back at my rough cut, I had one layer of music throughout with no foley, so it came across very childish in the actual appearance and it some sense the editing, David Lynch’s dream sequences normally make people think about their own sense of reality and just are extremely bizarre, and my rough cut had no similarities to Lynch’s work so that’s something which needs to be fixed.

Another really good piece of feedback i received was that it was repetitive, in the sense that it was just me shooting the head exploring the forest, so in my final edit i decided to add stock footage and sub titles this broke up the scenes and worked extremely well

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We was tasked by making a minute film as a form of experimentation for our final major project and also because our work in the last unit didn't live up to any standards which were set by us over the previous years and also the teachers standards.

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https://www.youtube.com/watch?v=fe4EK4HSPkI This is a music video which inspired the start of my rough cut, the reason i was drawn towards to this song is because i felt the lyrics really related to my short, in terms of the overall appearance of my short.
however it's very childish and i feel like my short would benefit a lot by a change of music and tones.

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Brief overview of my rough cut and my opinions

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I knew i needed to completely change the tone of my short after the feedback i received.

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The biggest thing i had to change was the overall tone of the short, so as i stated before when doing my research i could always use the option of making it into a nightmare. So this is what i opted to do, it makes the overall appearance look a lot more professional and mature as well as giving off a much better atmosphere. Some of the things i'd be adding are the Black N' White effect and also adding cropped sides.

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One of the main reasons why i didn't attempt to write a script is because when researching Surrealism as a film genre, it all started around the avent-garde which started around the 1920's so around that time period all films were in black and white with no dialogue, another reason is because i wanted to stand out from the rest of my classmates and i feel like only using non-diegetic  sound would allow me to do that. Another reason is because filming with the big head, the mouth would never move, so it would look extremely odd, yes that could of fitted with the Surrealist genre, but like David Lynch i really like the contrast between realism and surrealism.

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So as I’ve explained before after receiving the feedback for my rough cut I really had to change the overall appearance and tone of my tone, so I remember from my research I looked into the techniques of Luis Bunnel and doing an overview of his acclaimed short Un Chien Andalou, and I remember really liking the tone of the short, so I thought to myself If I would to make my short black and white with the cropped sides it would really suit it would really help my short in the sense that it would give of a really ere tone.

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The Avent-Garde movement started around the 1920's so everything was in Black N'White with the cropped sides so i wanted to give my new and improved edit to feel like it was produced decades ago and i would of felt like this would give my final edit a really interesting feel to it and also with the cropped sides i believe it makes the audience much more engaged and much more interested in my short

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but then i thought if i made the shots in black and white, the grain would almost help the shot in giving it another level of depth and tone, so luckily the shots now looked very good, and after asking my class mates they happened to agree with me.

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This is the overall tone i want my short to be, slightly creepy but also slightly mad a lot of my music were based off a very popular TV Series called American Horror Story, this is an american based TV Series set in different time periods normally showing disturbing imagery so the tone of that resembles the tone of mine.

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After the feedback i received i knew that the audio needed to be changed drastically as well as the actual tone of the short. So for my final edit i will be using much more sound, i'll be experimenting with different levels i will also be including various Foley sounds, reason for this is because it will keep the audience much more engaged, having the one song restricted me in the sense it made my short very one dimensional, and also having one song reflected poorly on myself it came across like i had very basic editing skills when that is not the case.

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So i have always wanted to do a short film based around the mind and how it works and the inner workings of the sub conscious so i thought this would be the perfect opportunity

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It is argued that surrealism started in the 1915’s as an avant-garde movement, starting as poetry and an art form then moved onto cinema in the late 1920’s. In the essay I will be discussing if there has been any changes to the film genre over the decades, the way I will be doing this is by looking at the work of David Lynch. David Lynch is one of the main catalysts in Surrealism with some amazing films such as Easerhead and also The Elephant man, whilst looking at various different European shorts, one short which I will be going into more detail about is Un Chien Andalou, this is a silent surrealist short filmed by Spanish born Luis Buñuel and also Salvador Dalí.

One thing which really influenced the birth of Surrealism was Dadaism. Dadaism was introduced around the 1915’s and was introduced to various countries in Europe. Dadaism was at the front of the avant-garde movement, Dadaism goes against the norm of society and also favors the experimental themes and ideas. one artists Max Ernest would make collages of completely contrasting images, the way he would do this is by pasting different elements for example one collage includes different elements of advertisement with technical manuals.

Surrealist films were very much looked down upon in the film industry at the time by other directors. Surrealist films makers were either highly rated within the industry, or more traditional filmmakers would question the methods and techniques used at the time.

Surrealism was a massive part of cinema within the early 1920’s. However, With World War II carrying this resulted in the downward spiral of the Surrealist movement, just like many art movements, it slowly began to fizzle out as the industry was progressing this lead to interests and ideas being changed,
For me Surrealism is about self-expression and individuality, and changing the way people think and life. Surrealist films are like no other, surrealism is usually associated with dreams and the ideas surrounding the subconscious, however once source states that it is much more than that.  Some of the key themes actually include a much deeper meaning, and have a much stronger political message; Surrealist films often attack the norms of society for example. The nuclear family (Nuclear family being what is seen as the normal family, husband wife, and two kids) marriage or religion, two examples of this Luis Buñuel's attack on the Catholic Church, or David Lynch’s representation of the normal family with a deformed child, doing this changed the way people received entertainment there was now a new mode of entertainment. Surrealist films also use shocking and absurd imagery to jolt the viewer, before Surrealism was even considered as a film genre that had been no such shocking imagery before, this type of imagery meant everyone had a different opinion meaning that they could reach a larger audience. In comparison to Surrealist poetry which constructed a powerful metaphor, however Surrealist films were able to bring those metaphors to life through absurd and striking visuals.

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So one of the themes were dreams and the inner workings of the mind and the sub conscious, other themes include sexual desires and gory and shocking due to the fact these they were not practical enough and also the dream like states allowed me to really experiment with my shot types and also editing techniques.

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One of the themes of Surrealism are dreams so I could have gone down the route of a dream which is more like a fantasy or a nightmare. I opted to go with a fantasy dream, reason being i felt like this would of allowed me to use more editing techniques thus making it more enjoyable to watch a viewer, however this could be the more difficult choice in the sense that it might just not be weird enough. as weird as that sounds, with Surrealism i need to be able to shock the viewer and the task at hand could be too difficult.

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Over the last 2 years, in all of my productions i have always experimented with colour correction, using colour correction allows you to give off different tones at different times in the short, so i'll be using it again because i find it a vital tool and could make a good production into a great production.
So in my short i'm planning on giving my short a dream feel so i'll be using brighter colours for example pink, red, yellow. i didn't want to use any harsh tones. if the feedback for my rough isn't great i could always still have the dream feel but more of a nightmare in that sense i would use harsher tones for example i could possibly turn make it Black N' White.

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https://www.youtube.com/watch?v=lY92djw1SoA Lynch likes to people ordinary people in extraordinary situations and that's what really inspired my large head idea. Dream like sequences allow me to be very creative, so it's a massive benefit to me being able to experiment.

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David Lynch was a massive influence in my final work due his simply absurd ideas and thought process and especially being well know for his dream like sequences. As you can see from the picture in the document, David Lynch likes to show a great deal of contrast between realism and Surrealism and that's something which really inspired me.

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In this document i'll go on to discuss the inspirations behind the head and how the idea came about, one person who really inspired me Is David Lynch, one of the techniques of Davis is that he showed various dream sequences and would show the difference between realism and Surrealism so this is what really inspired me in terms of what i would want my short to be about.

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As you can see Frank wearing the head and two friends standing to the side of him, the head creates the contrast between Realism and Surrealism and is the thing i am hoping to convey in my short

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Frank Sidebottom was one of my main inspirations behind the idea of the head. Him and David Lynch work links together in the sense that David Lynch likes the contrast between realism and Surrealism, and the character Frank Shows a contrast between realism and Surrealism. Frank is a character within a band, who constantly wears a large head and refuses to take it off, that difference is something which my short film is heavily revolved around. I planned to make the opening of my short as ordinary as possible because i wanted the massive contrast and i feel like my short has done that job very well based of the feedback i received.

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So why did i decided to call my short ED?
Reason was fairly simple i just wanted to have a very simple name because it would create a contrast with the actual short. I just wanted something very plain and simple, i really did not want to over complicate it at all and i feel like ED works very well.
Other options were again just fairly common names for example Matt, Jon, Steve. Also Ed sounds like Head so it contributed more to the story than the other names.

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https://www.youtube.com/watch?v=DYju2oz7YVQ&feature=youtu.be

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This was the other piece of work that my head was based off, yet again has a great contrast, this one relates to my short because i am only hoping to use one main character and because its a music video it has no actual dialogue so looked at the different shots used and i will definitely use this as a piece of work i can relate to my work to.

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So for my short i only want to use one actor, having one actor will have several benefits. For example, it will be much easier to figure out dates when we can film, making it much more time efficient, also because me and my actor have a good working relationship we're less likely to argue whereas having a large group could cause some personal conflicts. Of course having one actor could be seen as a bad thing, could make my short very one dimensional so that could be seen as a problem.
The characters itself is played by my good friend Jeremy Scales, he's a very reliable and proven actor, so the character he will be playing is your typical student coming back from college and goes to eat a piece of ham and falls ill, once he goes to sleep this is where the dream sequence takes place hence the relevance of the head.

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In my opinion i think its drastically improved from my rough cut and when i asked my fellow students they felt the exact same as me, in fact one of my friends showed his family and they were felt speechless and confused, which in a sense in the exact feeling i wanted people to have towards my short. The fact that people were left with that reaction shows my short did it's job in simply making people think. However one silly mistake is that with the logo at the start, that really needed to be in Black N' White instead of being green i felt like it ruined the tone however because it's not vital i could get away with it, but that is an extremely silly mistake and if i could just change that small detail i feel like i would be much happier.
I would of liked to be more experimental in terms of the shot types i used when it came to the forest scene especially when using the the Nikon, for example i could of experimented more with the ISO more and i would of liked to take more advantage of the different camera lenses that they have at the college, would of given me more experimental shots o work with and perhaps could of given off different emotions and made the audience think more.
Yes, i would of liked to hit the 5 minute mark however i felt cause the footage is so condensed there was no need for the whole 5 minutes because the last thing i would want to do is my the short drag and get boring to watch and for people to lose interest.

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This is the first of three scrapbooks where we looked at films for around the film and see if they could inspire us in our short film, the reason why we looked at them was because of they all were in an urban  environment, i really enjoyed watching these films they were extremely interesting and it was good to see some of the similarities and differences between the films.

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La Haine is a Black N' White film set in France during the mists of a riot and we see a gang of three friends and they struggle through the streets and we get to see the groups gripping journey through the estates.

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Run Lola Run is an abstract film set in Germany, the editing in this film was extremely interesting, it was almost playing out a console game with the different endings at the end

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City Of God is another great foreign film which we studied, we see a group of kids grow up and we see the battles they face growing up in the streets on Brazil. We see how they cope with the danger they constantly find themselves in.

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Discussed two scenes, i found one question extremely difficult to answer and that was about the mirrors in the toilet scene, reason i found this so difficult was because they could be a lot different reasons behind the meaning of the mirrors.

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While in photography we played around with various lighting techniques and tried to recreate some front covers, i think the actual photo came out extremely helpful i found this exercise useful for experimenting with different font sizes and colors.

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The next step was to think of a story for my short, so the next step was to do some research into the genre and look at some of the smaller themes you can see my mind map in my evidence folder.

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This is us taking inspiration from the various film ads you see underneath, overall i felt the this font is good and bold but maybe if we added some texture into the font that would make it stand out more.

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Overall i think our print ad works extremely well, some of the feedback we got from the audience who watched our presentation said they could see it in the back of a newspaper in the sports section, i feel its very clear and also promotes the product very well.

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We have just done editing our interactive ad and our ad for TV, we just have to finish the poster now, the actual editing was pretty basic and fairly straight forward, we didn't really come across any problems which was very useful because we now have more time to focus on the actual poster which is the last of our promotional ads.

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We have almost finished editing the advert which we would use for television, we still need to finish our interactive ad and also the print we are hoping to finish this during the week

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Today Simon informed us about deadlines and also mentioned we will need to be doing an evaluation, the evaluation involves us talking about our whole process during this unit.

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My attempt of making a 3D image using Photoshop, this is something we could use for our poster for our product, overall i think the effect is good although it could be complicated. This attempt is good but there is a bit of distortion.

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Today we will be printing out the label and finalizing the actual bottle design.

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In this i mention the shot types we could potentially use and maybe what we would find difficult

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Today we will be finishing the treatment, also we will be doing research, the research which we'll be doing is we will research how football is actually filmed, i will be studying the football scenes is "Green Street" while Hadeed will be looking at different adverts, we realized that we could go either two different ways, we could give the ad a more amateur feel, or make it look more professional, and making it feel in the moment.

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Emailing making sure we are able to film in our preferred location

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2nd November - Overview of Pre -  Production

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2nd November - Overview of Pre -  Production

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Overall pre - production is going very well, me and Hadeed, have got a plan and so far we have stuck it and we are making good progression , we hope to be filming by next week or the week after by the latest.

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I thought our questionnaires were very good in terms of giving us a better idea of who we want our target audience of but i felt like some of the questionnaires weren't very relevant for example the question about what sport you would like to see, living in England it should be common sense that Football has an extremely large audience within England and there wasn't much need to ask that question

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1. Firstly find the picture which you want to use.
2. Open a blank file on Adobe Photoshop
3. When you open the picture, find how large the actual image is, then find a factor of the width
4. After you found the factor, create the column.
5. Once you've created the column use the gradient tool
6. once you've filled in the column with the gradient color, and duplicate this till your page is filled.
7.Once the page is full, make sure it is grey, by adding greyscale.
8. Save that document, then return to your original picture.
9. click on the distortion toll and import the ribbed glass effect onto the picture.

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Photoshop - Fragmenting a photo through ribbed glass 

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Photoshop - Fragmenting a photo through ribbed glass 

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How to get the

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Once we decided what our actual logo was going to be we then needed to decide what our slogan was gonna be.

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My final essay on Surrealism and discussing if it has changed over the decades of not.

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This is my final article which includes my written work on Surrealism as a film genre.

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This is my article draft, i've expieremented with different fonts and font sizes for my article while also drafting up what i will be writing in my final article

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Surrealism has pretty much been forgotten about in modern cinema

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The next stage after watching the foreign film was todo some research into making my article, first step was to get a moodboard together of different double page spreads to try and inspire me and to see if i could use any of the elements.

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The reason we drew up concept art is because to give us an idea of how we wanted to frame certain shots, because we treated production more like just a normal kick about we didn't necessarily get all the shots you see in the concept art but we got some shots where we had to be creative and use things like the natural lighting to give us some really good shots.

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This is the scrip for the ad which would be televised, this would just give us a clearer idea of who would be saying what, this wasn't used as much during filming, during filming it was more improvised because we didn't want the scene to be taken too seriously

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Strengths
Weaknesses
Opportunities
Threats
This is a technique used in advertising

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Because we wanted to give our ad a real cinematic feel we decided to look a several film trailers and see if we could take inspiration from anything and we saw the titles at the end as an opportunity, to show off the product.

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This is what you see in the closing moments of our ad, we took inspiration from the various film trailers, overall i think the text works well but i feel if we added some texture to the font that would make it more noticeable.

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This is just a basic concept of what i would want one page of my double spread to look like.

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Because we wanted to make the ad feel more in the moment, we decided that using a shoulder mount would be our best option in getting some tracking shots.

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When we first discussed the possibility of doing a Football ad, we knew there was two ways to go about it, go for the amateur feel or go for a more professional feel, so we decided to have elements of both but we did want more of a professional feel to it and thats why we opted to look at various YouTube clips so we could get a better understanding and some of the codes and conventions they use.

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As i said before some of the shots you saw in the concept art some of them we didn't actually film but in terms of the storyboard, we stuck to it because we wanted filming to go as smoothly as possible, however if we saw something which would be beneficial to us for example the natural lighting we would use that to gain more footage.

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We decided to break down all the elements to the packaging, for example we looked at various fonts and texts, and we looked to see if they used some sort of symbol, so we decided to have a running man on each side of the text, we felt as this was simple and got the message across effectively which we wanted.

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The next thing we wanted to do was to come up with some sort of logo

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The reason for doing the various mood boards 

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The reason for doing the various mood boards 

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We did a mood board for the different sports/ different cans and bottles and also the different logo, the reason we wanted to these mood boards is because it gave us a better understanding of the advertising and marketing, another reason is because we wanted to see if we could take inspiration from any of the design of logos or the bottle designs. in terms of the mood board with other sports, we wanted to see what sport what best suit our ad.