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Dye, Lauren. "Consuming constructions: A critique of Dove’s campaign for real beauty." Canadian Journal of Media Studies 5.1 (2009): 114-128.

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Dye, Lauren. "Consuming constructions: A critique of Dove’s campaign for real beauty." Canadian Journal of Media Studies 5.1 (2009): 114-128.

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http://www.dailymail.co.uk/femail/article-3711770/Kristin-Salaky-says-Dove-Real-Beauty-campaign-dangerous.html

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http://www.in-mind.org/article/the-good-the-bad-and-the-ugly-of-the-dove-campaign-for-real-beauty

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A new film by Dove reveals just how much more beautiful we are to strangers.

Dove, the beauty company famed for its feel-good campaigns, have created their most thought provoking film yet.

For the 'Real Beauty Sketches', they asked a group of women to turn up to a location they hadn't been to before, and then make friends with another person present. Still unknowing, they were later asked to go into a room and describe their own faces, honestly, to a complete stranger who was hidden behind a curtain.

What they didn't know was that the stranger was FBI trained forensic artist Gil Zamora, who would use their description to draw their faces.

All the women were unanimously negative about their characteristics. They used phrases like, 'rounder face,' 'protruding jaw,' and 'big forehead.'

Once the sketch was done, Zamora thanked them and they left.

Next, members from the group who were asked to make friends with one other, were asked into the room. They then described the face of the person to Zamora, again from behind a curtain and unknowing. Already you get the picture of what Dove and Zamora were trying to prove; the descriptions were so much more flattering, and positive. A 'protruding jaw' for example, was described as 'nice and thin chin'.

When the two sketches were done, he put them side by side and asked the subjects back in to take a look at both pictures, revealing the one they had help him to create, and the sketches the strangers had helped him to depict.

The difference between the two sketches in every case is startling.

Dove Real Beauty Sketches film

In her self-described portrait, one subject describes her face as "closed off and fatter, sadder too," while her second one "looks more open, friendly and happy."

"We spend a lot of time as women analysing and trying to fix the things that aren't quite right, and we should spend more times appreciating the things we do like," she goes on.

The Real Beauty Sketch: the self description on the left, and the prettier portrait on the right.

"Do you think you're more beautiful than you say?" Zamora asks one women. "Yes," she admits.

Moving, eye opening and in some ways saddening, this is one campaign that will make you think, and hopefully, feel more beautiful.

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Dove's new beauty campaign confirms that we are more beautiful than we think

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A new film by Dove reveals just how much more beautiful we are to strangers. Dove, the beauty company famed for its feel-good campaigns, have created their most thought provoking film yet. For the 'Real Beauty Sketches', they asked a group of women to turn up to a location they hadn't been to before, and then make friends with another person present.

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http://www.huffingtonpost.com/2014/01/21/dove-real-beauty-campaign-turns-10_n_4575940.html

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http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1129&context=comssp&sei-redir=1&referer=https%3A%2F%2Fscholar.google.co.uk%2Fscholar%3Fq%3Ddove%2Bbeauty%2Bcampaign%2Bcontroversy%26btnG%3D%26hl%3Den%26as_sdt%3D0%252C5#search=%22dove%20beauty%20campaign%20controversy%22

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http://fashion.telegraph.co.uk/beauty/news-features/TMG10009657/Doves-new-beauty-campaign-confirms-that-we-are-more-beautiful-than-we-think.html

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https://www.youtube.com/watch?v=7DdM-4siaQw

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Principles of Dove 'Real Beauty' campaign

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Principles of Dove 'Real Beauty' campaign

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Creative Strategy and Advertising. Page 55
https://books.google.co.uk/books?id=QJlpVnNLMg8C&pg=PA55&dq=dove%20campaign&hl=en&sa=X&ved=0ahUKEwisyLz2vNLPAhWMBcAKHSo1BTkQ6AEIGzAA#v=onepage&q=dove%20campaign&f=false