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The brand I am using for my INP project is Réve En Vert. The brand was founded by Cora Hilts and Natasha Tucker in 2013 with the mission to 'change the way people consume fashion' bring consumers a fully sustainable range of clothing, accessories and beauty products.
The reason I chose this brand is because I believe being in 2021, brands are trying harder to include sustainable ranges within their products and stores, however, there are not many brands who are fully sustainable, from their products to the way their products are delivered, like Réve En Vert are.

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Rêve En Vert | Sustainable Luxury Fashion, Natural Skincare & Lifestyle

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Rêve En Vert offers a unique curation of sustainable fashion, organic beauty products and ethical accessories alongside sustainable editorial content.

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My pop-up store will only include sustainably made mannequins, these will be used for the window design and the in-store design.

The website below supply sustainable mannequins which is where I would buy mine from.  These can also be reused for future pop-ups or store designs.

GENESIS work with organisations that will inspect and certify raw materials and manufacturing technologies to ensure they protect the environment. They are members of 'SEDEX', therefore, they  have a strict code of conduct to create safe and fair working conditions. They put human rights first and ensure that they are using non-toxic materials, recycling and using energy efficiently.

This is great for my brands pop-up as it means that they coincide with what their brands mission and character is all about. Creating a safe and sustainable work environment.

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GENESIS MANNEQUINS | Manufacturer of Mannequins

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Since the very beginning, sustainability has been an integral part of our company's DNA. GENESIS was the first manufacturer in the world to produce mannequins with innovative ecological materials and processes based on the latest scientific findings.

We are pioneers when it comes to sustainable lifecycle management, innovative manufacturing technologies, and recyclable raw materials in the mannequin business. Every internal and external process adheres to conscientiously selected ecological principles.

For us, sustainability is more than just a trend; it is an approach to business and life. We are motivated to produce the most sustainable product possible and provide dependable services for our clients.

We think green throughout our product's entire life cycle. We continuously work towards innovation in sustainability. This is the only way we can improve and contribute to a brighter future for our planet.

OUR PROMISE

We examine the ecological footprint of every step of our process, to optimize internal procedures, so they remain up to date with the latest scientific and technological advancements. We work with external organizations to inspect and certify raw materials and manufacturing technologies to ensure we are protecting the environment.

To us, sustainability means treating our planet - and all people - with respect. It is about creating a healthy balance between the ecological, economic, and social aspects of life.

Environmentally safe quality is not expensive. GENESIS prioritizes providing a healthy atmosphere, both for the environment and for society.

As a member of SEDEX, we act in accordance with a strict code of conduct to create fair working conditions worldwide. This means we put human rights first, are transparent about production, use non-toxic materials, prioritize recycling, use energy efficiently, and minimize waste. Above all else, it is about authenticity and credibility.

We were the first mannequin manufacturer to test fibers like coconut, hemp, flax, bamboo, old textiles, recycled fiberglass, wood, viscose, and beyond. We can produce mannequins with any of these materials upon customer request and are happy to offer our expert advice in selecting the best option.

Our mannequins are produced with the largest possible percentage of organic material. The material basis is glass-fibre reinforced polyester, which has been replaced by high-quality bio resin by 47%. This resin consists of 100% sustainable raw material and was developed by DuPont Tate & Lyle Bio Products. GENESIS sells the only retail mannequins in the world that include this unique resin.

Sustainability has always been an essential part of our DNA

We develop modern decision-making aids and inspiration for our customers with the help of 3D scans, 3D prints, virtual sculpturing, and visualization. This helps accelerate the mannequin development process and saves more resources, making it more environmentally friendly. Modifications can be made digitally to simplify communication and reduce material waste.

LONGEVITYNANO PROTECTION - for a long lifespan and thorough cleaning

This transparent protective finish consisting of minute ceramic particles can be applied on any mannequin on request. The finish protects the mannequins from dirt and scratches, and is easy to clean. This increases the lifespan of the mannequins and also makes a sustainable contribution to environmental protection.

PPG PAINTSurface Protection

PPG paint is a multicomponent color, consisting of paint, hardener and diluent. Due to its special composition the PPG paint is extremely durable and scratch resistant. After unpacking the mannequin, it only takes one week for the PPG paint to completely harden. In contrast to Nano Protection, the use of PPG paint is a little less diverse. For example, it is not possible to combine PPG with metallic effects, special finishes, or make-up.

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Sustainability | GENESIS MANNEQUINS | Manufacturer of Mannequins

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Since the very beginning, sustainability has been an integral part of our company's DNA. GENESIS was the first manufacturer in the world to produce mannequins with innovative ecological materials and processes based on the latest scientific findings. We are pioneers when it comes to sustainable lifecycle management, innovative manufacturing technologies, and recyclable raw materials in the mannequin business.

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I used platforms such as Instagram and Facebook to find Réve En Verts customers and research their geographic, demographic and socialgraphic segmentation.

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Aldi is trialling lose pasta stations in some of their stores to encourage customers to refill their used containers tor reduce plastic packagaing waste. I think this is a very effective idea to introduce sustainability into their stores and encourage other supermarket brands to do the same.

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Popular budget supermarket chain Aldi is trialling a new scheme to reduce plastic packaging waste by selling loose pasta and rice products.

The trial has begun at one store in Ulverston in Cumbria and sees basmati rice, brown rice, penne pasta and wholewheat fusilli available to purchase loose from the "Pasta and Rice Refill Station".

The products are sold by weight and the instructions at the refill station are simple:

The free brown paper bags Aldi provide for filling are recyclable and made from sustainable Forest Stewardship Council (FSC)-certified materials.

These household staples are the first packing-free product the supermarket has sold and if successful, similar initiatives may be rolled out to more stores in the future.

It could eliminate more than 21 million pieces of packaging, equating to around 130 tonnes of waste annually from its stores.

Aldi's Plastics and Packaging Director, Richard Gorman, said: "Customers at our Ulverston store can now buy the same high-quality items they know and love, while also cutting down on plastic packaging.

"We're always looking for new ways to reduce waste plastic and limit packaging, as many of our shoppers are increasingly conscious of the environment and their impact on it.

"We hope local customers embrace the trial and we will use their feedback to inform any future plans around refillable products."

This scheme comes as part of Aldi's 2020 commitment to halve the amount of plastic packaging it uses by 2025, removing 74,000 tonnes of plastic packaging.

Since January 2019, the supermarket has claimed to be carbon-neutral and is on course to ensure all Aldi own-brand products are recyclable, reusable or compostable by 2022. It aims to do the same with all branded items it sells by 2025.

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Aldi trialling loose pasta and rice to cut down on packaging

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Popular budget supermarket chain Aldi is trialling a new scheme to reduce plastic packaging waste by selling loose pasta and rice products. The trial has begun at one store in Ulverston in Cumbria and sees basmati rice, brown rice, penne pasta and wholewheat fusilli available to purchase loose from the "Pasta and Rice Refill Station".

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The concept idea is good, I think itis a good idea to add the jewellery and clothing as the store does'nt have those things currently.

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Because every handcrafted object
has a life of meaning behind it

Ten Thousand Villages is more than a store. We're a global maker‑to‑market movement that breaks the cycle of generational poverty and ignites social change. We're a way for you to shop with intention for ethically-sourced wares - and to share in the joy of empowering makers in ten thousand villages.

As a pioneer of fair trade, we do business differently, putting people and planet first. That means you can trust that every handmade purchase and donation you make directly impact the life and community of its maker in a developing country.

#LiveLifeFair

Ensuring makers earn a fair, living wage in safe working conditions

A conversation is the cornerstone of every purchase we make from an artisan group. Together we agree on a price that provides vital income and we deliver advance payments to grow resilient enterprises that thrive.

Caring for the Earth

The Earth sustains us, and we believe it's courteous to return the favor. We focus on the use of locally sourced, recycled and renewable materials in our products. We promote creative re-use and energy efficiency in artisan workshops and our supply chain to minimize our environmental footprint.

Investing in partnerships that empower communities

We choose to work with women, people with disabilities and others often excluded from the global economy. Our long-standing relationships show us when women gain financial independence, their daughters, families and communities flourish, breaking the cycle of poverty.

Celebrating craft and culture

Maker skills have been passed down from generation to generation. They are part of the history of a place and people. We work together to preserve indigenous legacies while spurring innovation and designs that speak to customers who love craft and culture too.

Every handcrafted product generates income - and impact

We know because we've been there. Our average buying relationship with artisan groups is 25 years. That's enough time to see their children grow into adulthood and enough time to see the impact this movement has created.

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JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser. Ten Thousand Villages is more than a store. We're a global maker‑to‑market movement that breaks the cycle of generational poverty and ignites social change.

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I think this idea that Louis Vuitton had creating a pool effect is a really effective use of VM. The way they have used the lighting is clever, theyve made it genuinly look like youre walking inside a swimming pool.

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A store that's like an Art Deco swimming pool is the basis of a new pop-up from Louis Vuitton aimed, as perhaps might be expected, at shifting the label's summer collection.
The space is in New York's SoHo and is beguilingly simple as an idea with aqua-blue mosaic tiled floor and walls. The clever part is the manner in which the floor has been curved at its edges to meet the walls, giving the idea of actually being in a pool, rather than peering down into it.

Also worth noting is the lighting, which has been fashioned to create the impression of water shimmering as light plays on it.

This may be straightforward as a design, but the execution is beautiful and there is even a chance, given the brightly-coloured nature of the collection that is on display, that the stock may be given the once-over as well.

Pictures courtesy of Louis Vuitton

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Louis Vuitton's Shop that's a Pool | MiND

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A store that's like an Art Deco swimming pool is the basis of a new pop-up from Louis Vuitton aimed, as perhaps might be expected, at shifting the label's summer collection. The space is in New York's SoHo and is beguilingly simple as an idea with aqua-blue mosaic tiled floor and walls.

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WGSN- Sustainability & Innovation: Apparel Packaging

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WGSN- Sustainability & Innovation: Apparel Packaging

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Around 80 Billion items of clothing are produced each year, packaged in non-recyclable packaging

Brands are starting to use recycled plastic to package their items

Examples of brands being more sustainable with their packaging- The North Face sends their packaging to TerraCycle to be melted into pellets, to be reused

Asos uses 80-90% recycled plastic for their packaging

Biodegradable plastic- biodegrades with bacteria or degrades with moisture, heat and UV in only a few months

Compostable Plastic- safe for composting, however, it is very thin so can rip in transit

More brands should start to swtich to recycled plasitc packaging and paper packaging and recycled materials for their boxing

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Stay up to date with our latest sustainability initiatives and innovations.

Our Garment Collecting programme is the world's biggest of its kind, and we have garment collecting boxes in all of our stores globally.

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Caring for both people and the planet is important at H&M. Learn all about our sustainability work and how we're changing the future of fashion.

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Urban outfitters have 'renewal' collection of clothing and furniture which have been made from recycled clothing or are vintage, one-of-a-kind pieces. This is a threat to the brand Reve en vert as Urban Outfitters is a much more affordable option for consumers looking to buy sustainably.

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Include:
Emails
Articles
Social Media Copy
Website Copy
Press Realeases
Reports
Blogs
POS
Blogs

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Include:
Photos/Images
Advertisement
Video
Social Media
Charts
Graphs
Colour
Logos/Branding
Planograms
Product

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Using Insagram, I discovered that a wide range of Reve En Vert customers are between the ages of 30 to 50. The models the brand use on their websites are fairly young women between the ages of 25-30.

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Walter H created the first paper tote bag in 1912. He then decided to add cord handles to strenghten the bags

Packaging is used to promote a brand to consumers, most brands have their logo and brand name printed into packaging they use

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Carrier bags will be made from recycled paper and cord handles

Tissue paper will be made from recycled materials

Swing tags will be made from recycled paper and string

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Glassine is made from translucent paper and it is 100% recyclable and biodegradable.

These will be used in my pop-up shop for small items and jewellery instead of plastic packaging.

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shop our range of eco friendly packaging materials made in the UK

stock up on glassine envelopes, biodegradable display bags and recycled stickers

discover compostable, recyclable and plastic free packing alternatives for crafts, gifts and goods

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XOandQuin | eco friendly packaging supplies made in the UK

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shop our range of eco friendly packaging materials made in the UK stock up on glassine envelopes, biodegradable display bags and recycled stickers discover compostable, recyclable and plastic free packing alternatives for crafts, gifts and goods

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My Réve En Vert pop-up will use recycled paper carrier bags and swing tags. They both will be recycled from other carrier bags and paper made into pulp, then made back into carrier bags so they will be 100% recyclable. Below is an example of a manufacturer who supplies eco-friendly packaging for stores.

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It doesn't matter if you want to call them paper carrier bags, paper bags with handles or paper gift bags, all paper bags are seen as eco-friendly bags because they can be recycled and compostable.

However, not every paper carrier bag is the same though. Inside this article, eco-friendly bag suppliers Elliott Packaging examine exactly which type of paper bags are recyclable & compostable.

Can all paper carrier bags be recycled?

Yes, all paper carrier bags can be recycled. Any paper carrier bag can either be biodegraded or recycled (made into pulp) and turned back into new paper carrier bags! FSC graded bags are the best most environmentally friendly grade of paper as the material is sourced from sustainable forests.

However, there is one exception! The only type of bags that cannot be recycled are laminated paper carrier bags as the lamination process adds a film layer to the paper.

Elliott Packaging are able to offer a non-laminated version of a rope handle carrier bag, the world's first eco-friendly luxury rope handled gift bag!

How are paper carrier bag products recycled?

All paper carrier bag products are recycled in a lot of different ways. From being pulped and turned into new bags to being shredded and being used as fillers in other packaging products, they can also be turned into (recycled) cardboard or even composted or bio-degraded.

So are they compostable?

Yes they are compostable but unfortunately not all paper carrier bags can be easily collected and sent to a processing factory.

Brown paper carrier bags are easily compostable, this process offers an energy friendly way to get rid of your packaging waste. Brown and green materials should ideally be used in the composting process. The ideal 'ingredients' are plain brown paper, cardboard, dead leaves all in combination with grass clippings and kitchen waste.

Greaseproof paper bags are fully recyclable too and can also be composted as long as they have been treated with organic waxes.

Waxed coated paper bags and not normally recycled but are suitable for composting. Soya bean wax can actually be digested by worms and microbes in the composting process. Some waxes are produced from petroleum-derived additives which can be poisonous to worms and microbes so care needs to be taken when deciding what can and cannot be added into compost.

Composting is becoming a more and more popular way of dealing with household waste, especially food and other organic waste. You simply need a compost bin in your garden, which can easily be purchased or even built! Ensure that the bottom is filled with garden waste such soil, grass cuttings or leaves then simply start to add your compostable waste, kitchen scraps are ideal to add. The outcome will be a really good rich soil that will be ideal fertiliser and just great to grow your vegetables in!

Are you looking for personalised paper bags?

It doesn't matter if you are involved in retail, food or on the high street, almost every business will provide customers with a paper carrier bag. If you take a look at our paper bags with handles range, you will see we offer personalised paper bags with printing on all our products.

To get started on your order today, simply contact Elliott Packaging or request a call back. Alternatively, you can also speak to one of our online sales advisors by using the Live Chat facilities.

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Can every paper carrier bag be recycled?

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It doesn't matter if you want to call them paper carrier bags, paper bags with handles or paper gift bags, all paper bags are seen as eco-friendly bags because they can be recycled and compostable. However, not every paper carrier bag is the same though.

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This is primary research that I have done on in-store Visual Merchandising and planograms research, where I have gathered my inspiration for my pop-up store VM.

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I took these images at Dover Street Market for my primary research. I had previously visited Dover Street Market the year before and I find that is a great place for inspiration for projects. I didn't seem to find many sustainable clothing sections here, however, the in store design and layout of the garments was very interesting, depending on the brand.

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Selfridges launched 'project earth' in 2020. Selfridges's goal is to ensure they are using 'environmentally impactful materials used across our business come from certified, sustainable sources by 2025'.
They now offer rent with us, repair with us and sell pre-loved with us services to entice consumers so be more sustainable with the way they shop.
This is why I thought it would be a great idea to locate my Réve En Vert pop-up in Selfridges because Selfridges offer sustainable and more expensive, quality clothing and Réve En Vert will fit in perfectly inside there.

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This is my first sketch of an idea for my 2D window design that I will create on Photoshop. My brands website is very minimal, and their clothing uses subtle and minimal shades.

So, I wanted to make sure my pop-up window was fairly minimal and to the point.

In this sketch, the main focus is the middle. This will be at eye-level for the customer. I have drawn stacked boxes or crates key words that Réve En Vert uses on their website.

Placed on the boxes will a few products that the brand will be selling in the pop-up shop, such as, handbags, skincare and homeware.

Either side of the middle focus will be a faceless female adult mannequin wearing Réve En Vert clothing. One of the mannequins will be holding a sign saying 'plastic free fashion' which is remaking an image that the brand has on their website, of one of their models holding this sign.

The whole point of this window design is to not be over the top with decoration and colour but to portray an important message and let the public know that this is was the brand Réve En Vert is all about

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Please see 'In-store VM Inspiration' column for explanation.

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When visiting H&M Colchester for primary research, I took a couple images of the clothing with similar shades and styles as to what Réve En Vert sell. H&M's conscious range is scattered all around the store rather than having a dedicated section.
Their planograms are straight forward high-street store layouts. I visited the store to see if I could find inspiration for my pop-up in-store layout, however I want my pop-up store to be unique and have a more sustainable feel rather than a simple in-store layout like H&M delivered.

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Below is an image discovered on Pinterest whilst researching Planograms in Selfridges, London as this is where my pop-up will be located.
I like this pop-up because of the amount of space that is used, even though the look and feel is different to what I want to go for with my pop-up, the spacing of the racks and display tables is similar to how I want my pop-up to look. It doesn't feel overcrowded.

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Screenshot_2021-05-26 Email - Poppy Mahendra - Outlook