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Research problem: social distancing may lead to buying more hedonic goods in order to follow up some advice of newspaper/articles on what to do while at home during the lockdown.
Research question: What is the effect of social distancing on the consumption of hedonic goods?

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- Digital whiteboard
- Inspiration tool
- Share new purchases / ideas
- React on ideas from other members
www.pinterest.com

(for this assignment we focus on home decoration, otherwise it is too broad)

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What are the implications of the finding for the question?

With Pinterest, consumers can look for the newest products that they want to buy and share ideas as well. This provides information to answer the research question as observing this community will help to see what kind of products / ideas consumers are looking for.
Also the activity on the community on specific topics (home decorating, gardening etc.) will provide insights.

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- More than two-thirds of Pinterest’s base is women, and especially women

- High-income households use more Pinterest :
According to a Pew Research study, the majority of Pinterest users earn more than $75,000 USD a year. That means more often than not, people who use Pinterest have a disposable income.

- More than half of Pinterest users are based outside the US.

https://blog.hootsuite.com/pinterest-statistics-for-business/