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After creating a list of my video possibilities I have decided to promote sleep deprivation awareness as there are multiple organisations who would benefit from its production and it is an issue that is being raised more often in the media.

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After creating a list of my video possibilities I have decided to promote sleep deprivation awareness as there are multiple organisations who would benefit from its production and it is an issue that is being raised more often in the media.

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Importance of preserving architecture (late 20th century)  in Australia 

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Importance of preserving architecture (late 20th century)  in Australia 

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ie, SIrius building in Sydney

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The Friends of the Adelaide Symphony Orchestra Inc  

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The Friends of the Adelaide Symphony Orchestra Inc  

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Mental Health awareness and workplace stigmas for practicing doctors/surgeons 

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Mental Health awareness and workplace stigmas for practicing doctors/surgeons 

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South Australian Historical Tool Association Inc.

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South Australian Historical Tool Association Inc.

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how being a tool has developed society

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How Internet Speeds in Australia are preventing Business from progressing on an international scale

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How Internet Speeds in Australia are preventing Business from progressing on an international scale

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Restructure of primary education in Australia & supplying Teachers with more than adequate resources

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Restructure of primary education in Australia & supplying Teachers with more than adequate resources

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modifying the types of subjects that are taught in primary and middle schools

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Restrictions of psychological drugs prescribed to children under the age of 18 

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Restrictions of psychological drugs prescribed to children under the age of 18 

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- antipsychotics
specifically for ADHD and patients with high levels of anxiety

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legalisation of medicinal marijuana for cancer patients 

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legalisation of medicinal marijuana for cancer patients 

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importance of correctly disposing of electronic devices.

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Importance of recycling, more (other products) than the 10cent can refund.

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How Social Media or the Internet has Affected Everyday Social Interactions

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How Social Media or the Internet has Affected Everyday Social Interactions

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using social and psychology studies to create an idea

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using sleep studies to develop an opinion on how a good nights rest is important for your physical and mental health

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Unisex clothing retailer. Business owned by a close friend, Organic clothing.

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pro or negative story

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rise of robots and AI technology taking jobs, pro or con

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The Volunteer Service for Flinders Medical Centre

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The Volunteer Service for Flinders Medical Centre

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 St Vincent de Paul Society SA (Vinnies)

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 St Vincent de Paul Society SA (Vinnies)

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Natural History Society of South Australia

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Natural History Society of South Australia

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Australia Alopecia Areata Foundation Inc

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Australia Alopecia Areata Foundation Inc

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pro

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Mental Health of Doctors/Surgeons or other Healthcare Professionals 

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Mental Health of Doctors/Surgeons or other Healthcare Professionals 

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Mental Illness Fellowship South Australia

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Mental Illness Fellowship South Australia

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Movement Matters Physiotherapy for Children

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Movement Matters Physiotherapy for Children

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Royal Society for the Blind of South Aust

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Royal Society for the Blind of South Aust

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youth homeless initiative

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Women's and Children's Hospital Foundation 

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Women's and Children's Hospital Foundation 

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I thought it would be more interesting  to choose a topic that would benefit from greater public awareness and a greater understanding of how it impacts people and their lives.

In the first instance , I felt a bit overwhelmed with the prospect of creating a professional promotional video for an established charity so instead decided to concentrate on something that didn't attract a lot of attention in the media but needed highlighting more to the general public .

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Visual representation of my thoughts on sleep deprivation awareness
https://bubbl.us/NDE2NTA4OS84MTk4MzczLzg4NjNhNWM4ZTNhZWZhYjk3NmNhNDMyOWI2NDg1MThk-X?utm_source=shared-link&utm_medium=link&s=8198373

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The use of CGI throughout this video to reconstruct a realistic impression of a car accident to make the viewer feel as though they had witnessed is it is a perspective I would like to include in my video.

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What I like most about this video is the song choice as it creates a lighter tone whilst the display of the human organs infected by smoking creates a darker message.

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I feel that with this video the key factor to its success is the use scientific evidence dissecting the chemicals inhaled when smoking.

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I admire how this video is able to showcases the two sides to the victims lives and represent their nonchalant attitude to smoking.

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This poster is an example of the direction I do not want to take, as most of my examples are government affiliated and I do want to create a similar aesthetic this poster can be seen to exacerbate the issue.

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This poster from the same campaign is able to show the cause and effects of the issue precisely and clearly which is why I have chosen it as one of my examples.

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What Happens in Your Body When You’re Sleep Deprived?

By Dr. Mercola
3 pages
1/8/2017
"Going just one night without proper sleep starts to impair your physical movements and mental focus, comparable to having a blood alcohol level of 0.10 percent"

What I find most useful with this information is how it showcases the effects of sleep deprivation from just one nights sleep

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10 Things to Hate About Sleep Loss

By Camille Peri

8 pages
1/8/2017
"But it turns out that chronic sleep loss can lead to lackluster skin, fine lines, and dark circles under the eyes. When you don't get enough sleep, your body releases more of the stress hormone cortisol. In excess amounts, cortisol can break down skin collagen, the protein that keeps skin smooth and elastic."

This article  contained effects to ones skin caused by sleep deprivation, although I found the information useful however I have decided to feature effects that create more of an impact on the person

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The Effects of Sleep Deprivation on Your Body

Written by Ann Pietrangelo and Stephanie Watson
Medically Reviewed by Deborah Weatherspoon, PhD, RN, CRNA on June 5, 2017
14/8/2017

low sex drive and poor balance are also signs of sleep deprivation

The medical conditions featured in the article are also intriguing, I will most likely feature the effect on a persons balance sleep deprivation can have.

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7 Physical Effects of Sleep Deprivation

Arianne Cohen
7 pages
17/8/2017

Motor Reflexes
After 24 hours without sleep, cognitive motor performance matches that of someone five drinks in, says a study inNature. Need to game the system? Drink a medium coffee and snooze for 20 minutes. In a famous study out of Loughborough University in England, this trick made exhausted drivers feel alert.

Effects to ones motor reflexes will also be showcased through my promotional video as it will be easy to visually create.

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New report shows inadequate sleep is costing the country $66.3 billion
Vanessa Brown
6 pages
20/8/2017report shows inadequate sleep is costing the country $66.3 billion

This stastic will be featured at the end of my video as it is the strongest financial statistic relating to sleep deprivation as well as well as the other findings from this report

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Creative Insomnia: Genius Never Sleeps?
Tomas Chamorro-Premuzic, Ph.D
1 page
24/8/2017
Creative Personality - insomnia link

I was only able to find this one source discussing sleep deprivation as a potential pro, linking the illness with creativity.

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The key audience i will be focussing are men and women aged 45 and above, the reason I have chosen this demographic to reach out to is because the medical conditions in my video will mainly effect these people and that they will have an impression on younger audiences. Throughout the video I will be using a dark colour pallet, using an array of blue and grey, to incorporate this into my video using lighting and post production techniques, most of these shots featuring people from my chosen demographic in their natural environments  will be made up of slow panning and tracking shot. There will be no dialogue in my video only text displaying information about this featured n the video (with the persons medical condition next to them) only  a slow piano solo playing in the background. There will be no logo at the ending of my video as I have not associated with on organisation, instead I will feature the South Australian Government logo and large bold text with "sleep deprivation awareness" in bold letters.

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The key audience i will be focussing are men and women aged 45 and above, the reason I have chosen this demographic to reach out to is because the medical conditions in my video will mainly effect these people and that they will have an impression on younger audiences. Throughout the video I will be using a dark colour pallet, using an array of blue and grey, to incorporate this into my video using lighting and post production techniques, most of these shots featuring people from my chosen demographic in their natural environments  will be made up of slow panning and tracking shot. There will be no dialogue in my video only text displaying information about this featured n the video (with the persons medical condition next to them) only  a slow piano solo playing in the background. There will be no logo at the ending of my video as I have not associated with on organisation, instead I will feature the South Australian Government logo and large bold text with "sleep deprivation awareness" in bold letters.

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[7]                                             Hasler G Buysse D Klaghofer R Gamma A,  ‘ The Association Between Short Sleep Duration and Obesity in Young Adults; a 13 -Year Prospective Study’ Sleep, Vol 27, Issue 4, 1 June 2004 Pages 661-666 To test the hypothesis that short sleep duration is associated with obesity and weight gain in young adults.  Interviews were conducted at ages 27,29,34 & 40 years.   496 young adults took part in the study  Results showed sleep duration is a potentially modifiable risk factor and may have clinical implications for the prevention and treatment of obesity.

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[7]                                             Hasler G Buysse D Klaghofer R Gamma A,  ‘ The Association Between Short Sleep Duration and Obesity in Young Adults; a 13 -Year Prospective Study’ Sleep, Vol 27, Issue 4, 1 June 2004 Pages 661-666 To test the hypothesis that short sleep duration is associated with obesity and weight gain in young adults.  Interviews were conducted at ages 27,29,34 & 40 years.   496 young adults took part in the study  Results showed sleep duration is a potentially modifiable risk factor and may have clinical implications for the prevention and treatment of obesity.

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Throughout my research there were many studies and articles linking weight gain and sleep deprivation, however this study is crucial to discussing the link it also has with diabetes.