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MassKara is an annual celebration held every October by locals in the city of Bacolod, in Philippines (Asia).

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The name of this festival derives from the words mass (a multitude of people) and cara (the Spanish word for ‘face’). Thus, MassKara refers to a multitude of faces. The word is also a pun on maskara, Filipino for the word ‘mask’, since the main feature of the festival are the masks adorned with smiling faces.

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The festival first began in 1980 during a period of crisis. The first Masskara Festival was celebrated in a time of tragedy: on April 22nd 1980, the inter-island vessel collided with atanker and sank. In the midst of this tragic event, the local government decided to hold a festival of smiles, because the city at that time was also known as the City of Smiles. They reasoned that a festival was also a good opportunity to pull the residents out of the gloomy atmosphere brought by the Don Juan Tragedy. The initial festival was therefore, a declaration by the people of the city that no matter how tough and bad the times were, Bacolod City is going to pull through, survive, and in the end, triumph.

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Every year, a new logo is designed for the festival.