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From looking through research, It seems as though Taco Bells is a familiar restaurant to MF DOOM's target audience.

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The most popular interests through popularity for the recreational activity category are night life, and events.
By relevance night life and events again come out on top. The most popular activities within this category are Coachella, Bonnaroo music, and The Art Festival.

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Some of the most popular interests for the websites category are Pitchfork and Suicide Girls. However 'I Fucking Love Sciences', came up on top of them all.

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The most popular interests by popularity for the media category are VICE and Adult swim. NPRs are also a very popular pick amongst the media in the profiler.

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As you can see, Websites are the most popular pick among media for the MF DOOM customer profiler. The media that is most popular by relevance (the happy medium between popularity and reach) in the profiler are radio and newspaper.

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Therefore the most popular by relevance appears to be (the happy medium between popularity and reach) in the MF DOOM customer profiler are 'The Wu-Tang Clan' and Radiohead. MF DOOM has an american styled album and this means that the audience like to listen to other american rappers.

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the audience who find an interest in other artists by popularity have a very specific type of style in the music they listen to. A few examples are;
Madlib and DJ Dilla. The most popular pick was 'A Tribe Called Quest' among the audience profile.

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The most popular interest by popularity for the interest category are Art and Entertainment, which tells us that the target demographic is more likely to enjoy these interests.
Entertainments are the most popular pick up among interests for the MF DOOM customer profile.