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(T) The central value of the Mountains Brand identity should be Responsible.  (E) This value would be defined as Taking care of a of your own action, and also other peoples actions. X) Responsible value is an ideal focus for the Mountains Brand identity because our mountains market research showed that we are responsible. (A)  This is a way people see our mountains whanau.(S) People see our Mountains whanau as a very responsible whanau and we try our best to be who we are.
By:Wilson

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The central value of the Mountains Brand identity should be confidence. This value would be defined as Mountains being ahead of others and always taking challenges.This value is an ideal focus for the Mountains Brand identity because our Whanau shows confidence in any event they do. They always cheer for each other and are never down.  Our Market Research showed that the students in our Whanau classify themselves as confident..Confident truly represents Mountains identity.
By:Conghan

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The central value of the Mountains Brand identity should be Resilience. This value would be defined as people recovering from their loss and moving on. This value is an ideal focus for the Mountains Brand identity because Mountains always recover from our loss and they try harder next time. Our Market Research showed that Resilience is the best word that our Whanau classifies themselves as. Resilience is truely one of our Mountains identity.
By:Conghan

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- We are resilient and good learners.
- We are confident
- We recover from our loss

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Try your hardest to achieve what you want to achieve.

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Respectful to others
Help others

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Life is tough, but so are you

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For our dominate image/Negative space, we used the mountains.
The reason why we chose the mountains as our dominate image is because it represents our whanau.
We put 2 mountains overlaying each other to make a smaller 1 in the middle that is a way that we use negative space. The mountains represent constancy, firmness which relates closely to our whanau.
This is how we use our dominate image/negative space.
By:Wilson

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The reason the mountain is a part of our logo because it represent our mountains whanau, the meaning behind the mountains is constancy, and firmness, constancy means you are willing not to give up and enduring any obstacle that gets in your way , and firmness means you are determined to do what you are going to do, This is why we used the mountain in our logo.
By:Wilson

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The slogan we have used is "It's not the mountain we conquer by ourself". The slogan has been said by Sir Edmund Hillary, he said this after he conquered Mount Everest. He set himself a challenge, which was to reach the summit of the Mount Everest, the same way our Whanau sets a goal. The text font we used was Comic Sans, a normal font that goes well with the logo, and makes it simpler and readable. The slogan will influence many people to set themselves a goal and try their hardest to achieve it.The slogan that we used added more meaning into the image since there is a mountain in our logo
By:Conghan

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The key colours we have used are yellow and red. We have used yellow because it symbolises happiness, energy, joy and intelligence. Red was used because it represents strength, determination, passion and love, they both mix well together to represents our Whanau. The two colours we have used compliments the visual view and tells everything about our Whanau. The yellow resembles the happiness and the red resembles love, which our Whanau shows the best and is also our Whanau's main colour. The two colours represents our Whanau greatly since we are confident, loyal, and determined students. The colours combination was a great way to represent us as a Whanau and had a great visual view that has meaning behind it.
By:Conghan

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Never give up

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To earn your respect, you have to do something that people will admire.