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Through the principle of harmony, the elements within a design work together to create a coherent message. In advertising design.

Blakeman, R., 2004. The bare bones of advertising print design. Rowman & Littlefield Publishers.

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In Advertising by Design, the approach is to conceive and design advertising that will resonate with audiences, that people will want to participate in and share, to generate ideas that benefit people, to art direct and design those ideas to grab and keep people's attention.

Landa, R., 2021. Advertising by design: Generating and designing creative ideas across media. John Wiley & Sons

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In most cases, graphic designs are meant to be seen or read, These activites happen in time, as well as in space. Although designers work in two dimensional peices for the most part, the enactment of these pieces occurs over time.

Frascara, J. 1988. Graphic Design: Fine art or social science? Design Issues, 5(1), pp.20-27.

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Representation: Cultural Representations and Signifying Practices

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Decoding Advertisements: Ideology and Meaning In Advertising

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The Hybrid Media System: Politics and Power

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Books that've helped me during R&D Week.

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The WGSN Trend Curve uses proprietary data sources, machine-learning technology and analytics interpreted by WGSN's fashion trend forecasting specialists to track trend growth through four stages of adoption.

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Her book delves into a largely unspoken and unacknowledged part of British history - the Mirpuri migration history and is essential reading in understanding contemporary diaspora culture.

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Catling creating collages of historic war by using original black & white photographs and overlaying them with bright colours with high contrast. A great use of juxtaposition can be seen through his work which I will take onboard with mine.

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Without research, you won't achieve the maximum quality you've desired for towards your dissertation and any other types of work you do within the course. By researching, it leads to great discoveries in which you can include within your work and also educate yourself and how to become a better researcher. By gathering sources of information often, it'll really help you become stronger at it therefor leading to a stronger research in practical work.

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Advertising and Brand Design