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The first H&M store opened in Sweden and was called 'Hennis'. It only sold women's clothing.

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The second H&M store opened in Stockholm. It still only sold women's clothing.

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The third H&M store opened in Norway.

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Persson (the owner of H&M) buys a store called Mauritz Widfors and consequently changes the name of H&M from Hennis to H&M (standing for Tennis & Mauritz). They begin selling mens and children's clothing as well as women's clothing.

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H&M changes from a private company to a public company.

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H&M goes global and opens its first store in another country. They open the store in London, England.

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H&M enters a new market as they begin to sell cosmetics in H&M stores. They also, launch a new clothing range called 'Impulse'.

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H&M begins to work with the main ordering company called 'Rowells' which allowed prices to become cheaper. Multiple new stores open in new countries such as Germany and The Netherlands.

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H&M opens another new store in France. Advertisement also grows as they begin to advertise in Newspapers, magazines and billboards.

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H&M e-commerce begins and H&M is set up online.

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The first H&M store in the United States is opened on 5th Avenue in New York. A new store also opens in Spain.

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H&M enters one of the highest fashion markets as they begin to imitate famous collections. They do their first collaboration with Karl Lagerfeld involving a capsule collection designed by Karl himself.

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H&M collaborated with Stella McCartney creating a collection involving stand-out dresses.

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H&M opens multiple new stores as they expand further into the Middle East and new countries such as Shanghai, Hong Kong, Tokyo, Japan. H&M's e-commerce continues into Germany and Austria and H&M buy into the company 'FaBric Scandinavien AB' giving them access to Weekday, Monki and Cheap Monday.

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H&M collaborated with Commes des Garcons which involved a collection with ready-to-wear structural pieces.

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H&M collaborates with Versace and Jimmy Choo with a collection including dresses and accessories. H&M also, opens new stores in Beijing, Turkey, South Korea, Croatia, Romania, Singapore and Morocco. Lebanon, Israel and Jordan become a new franchise market. H&M home is launched. COS, Cheap Monday, Weekday and Monki open in countries such as Hong Kong, Sweden, Germany and the UK.

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New H&M stores open in Bulgaria, Latvia, Malaysia, Mexico and Thailand. COS opens in Hong Kong, Finland, Italy, Poland, Austria and Kuwait. Monki opens in China & Weekday opens in The Netherlands.

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H&M collaborates with brands such as Alexander Wang, Balmain and Kenzo.

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H&M collaborates with Moschino with a collection involving party wear.