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Nike was originally Blue Ribbon Sports, founded in 1964 by Phil Knight and Bill Bowerman.

They met at University of Oregon, where Phil was studying and Bill was coaching. Bill loved to innovate shoes for his track team, and used Phil as a test subject.

Watch the short video to learn more about Nike's founders.

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🎦 This short video tells the story of the founding of Nike by Bill Bowerman and his former miler Phil Knight, who still leads the company today. Visions come to many people from God our Creator to make a better world. Many people reject the ideas of taking the risk that Bill took because they feel insecure or inferior and ill-equipped. This short story comes from the Workshop series How & Why good Business creates True Wealth, which was previously called our Genesis Workshop. Also reference the book The Untold Secret that creates True Wealth by Brig Hart and John Beehner for more information on taking business risks.

Athletes Bill Bowerman Genesis Workshop How and Why good Business creates True Wealth Nike Oregon Track Coach Phil Knight

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The NIKE Story - Bill Bowerman and Phil Knight - Wise Counsel

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🎦 This short video tells the story of the founding of Nike by Bill Bowerman and his former miler Phil Knight, who still leads the company today. Visions come to many people from God our Creator to make a better world.

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This company was founded with the Japanese company Onitsuka Tiger, now known as Asics.

Relations between Blue Ribbon and Tiger turned sour following the release of the Tiger Cortez shoe in 1967, leading to a permanent split in 1971.

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Following the split between Blue Ribbon Sports and Onitsuka Tiger, Knight and Bowerman rebrand into Nike, named after the Greek goddess of victory.

This rebranding led to the creation of the iconic Nike swoosh, designed by Carolyn Davis (who only received $35 for the commission).

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Bill Bowerman's innovation of running shoes with an inverted waffle design for the sole led to a huge growth of success for Nike.

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The wide expansion of Nike can be attributed to the following:

Innovated Technology: Nike's shoes  were always transforming, most notably with the "Air" technology in 1979.

Celebrity endorsements: Many famous sports celebrities have become sponsors of Nike throughout the years, like Tiger Woods, Serena Williams, Kobe Bryant, and most significantly, Michael Jordan.

(discussed more in the Culture section)

Ad Campaigns: One of the most successful ad campaigns in history is Nike's "Just Do It" campaign, launched in 1988 (see attached video).

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Nike - Just Do It (1988) - Very first commercial

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Today, Nike is one of the most globally recognizable brands. Some of their more recent successes include:

Becoming the official supplier of apparel for both the NFL and NBA.

Bringing in around $37.2 billion in revenue per year.

Becoming the owners of Converse (a rival shoe brand) in 2004.

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With Nike's rising popularity, the brand has become a symbol of athleticism, with clothing and apparel now included in their sales.

Their mission statement focuses on how every person can be an athlete, but there is that underlying association that in order to be an athlete, you must have Nike products.

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Nike's marketing has been strategic in that their focus on famous athletes for endorsements reaffirms that athletic association, and that many people who wish to be like these celebrities buy their products.

It should be noted that these endorsements do not focus on one sport, but rather they encompass the world of sports with a variety of celebrities, such as golf, basketball, tennis, football, and even hockey.

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1. Community

2. Sustainability

3. Diversity

4. Social responsibility

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As can be read in the link provided, Phil Knight is now Chairman of the company, and uses his position to uphold the brand and identity that he created in the beginning.

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CORPORATE GOVERNANCE

Ann Miller
VP, Corporate Secretary and Chief Ethics & Compliance Officer

Chris Abston
VP, Corporate Controller

BOARD OF DIRECTORS

The Corporate Responsibility, Sustainability & Governance Committee of NIKE, Inc. (the "Committee") considers and evaluates candidates for appointment or election to the Board of Directors. In evaluating potential candidates for suitability, the Committee considers many factors to identify individuals with the requisite intelligence, education, experience, and character to make significant contributions to the Board of Directors.

View the full list and learn more about NIKE, Inc.'s Board of Directors.

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Ann Miller VP, Corporate Secretary and Chief Ethics & Compliance Officer Chris Abston VP, Corporate Controller The Corporate Responsibility, Sustainability & Governance Committee of NIKE, Inc. (the "Committee") considers and evaluates candidates for appointment or election to the Board of Directors.

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The Nike swoosh is one of the most recognizable logos around the world, symbolizing the wing of the Greek goddess of victory that the company is named after.

This simple but effective logo is all about movement. It embodies the company's identity and their values. The design of the swoosh alone is worth $26 billion today, because of how it has molded the brand.

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“About Nike.” Nike News, about.nike.com/.

ConceptDrop. “How Nike Re-Defined the Power of Brand Image.” ConceptDrop, 10 Apr. 2018, conceptdrop.com/blog/27-the-importance-of-branding-how-nike-re-defined-the-power-of-brand-image/.

Meyer, Jack. “History of Nike: Timeline and Facts.” TheStreet, 15 Aug. 2019, www.thestreet.com/lifestyle/history-of-nike-15057083.

Neiderhauser, James Elmer. “How Nike’s Leadership Affects Brand Image Internally and Externally.” UW-L Journal of Undergraduate Research XVI , 2013, www.uwlax.edu/globalassets/offices-services/urc/jur-online/pdf/2013/neiderhauser.james.marketing.pdf.

“The NIKE Story - Bill Bowerman and Phil Knight - Wise Counsel.” Small Business Counseling, 2 Mar. 2020, askwisecounsel.com/nike-story/.

Parker, Brianna. “Nike: Mission: Vision: Purpose: Core Values (2020).” Business Strategy Hub, 7 Oct. 2020, bstrategyhub.com/nike-mission-vision-purpose-core-values/.