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They will talk to their friends and recommend businesses that have given them good quality produ

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Top 10 Best Product Placements in Movies

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Nike Commercial - Take It To The Next Level HD

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Everybody can take it to the next level... ...if you really want it

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BEST COMMERCIAL EVER!! Nike Football - Winner Stays ft Ronaldo, Neymar, Hulk, Rooney, Iniesta etc

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Product promotion is largely present in social media applications as there is a great range of people it can reach with little cost.

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The packaging of a product is sometimes as important as the product itself to assist sales. Well-designed packaging will give a positive impression of the product and encourage first-time customers to purchase. Tasteful packaging can create an image of luxury, sensuality and exclusiveness, helping to promote the product. In addition, packaging helps preserve, inform, protect and promote the product.

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The Seven Ps of the Marketing Mix:  Marketing Strategies

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The promotional mix refers to one of marketing mix’s 4Ps and consists of advertising, public relations, personal selling, and sales promotion. It is defined as all the forms of communication that an organization uses to establish meaning for its product, or service, as well as a way to influence the buying behavior of targeted customers. A promotional mix should be designed in a way that informs the target market audience about the values, and benefits, of the

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The Marketing Process. ... The process of doing so can be modeled in a sequence of steps: the situation is analyzed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is implemented and the results are monitored.

All businesses set up operating systems and processes as part of the way they do business. Customers want to know that the systems used by a business to provide its products and services actually work. The total purchasing experience is important in achieving customer satisfaction. Do customers have to wait a long time to be served? Are there long queues at checkouts? Can goods ordered online be guaranteed delivery within a reasonable time? All these questions relate to the processes and systems used by the business in carrying out its operations.

Customers will often want access to a variety of methods of payment, such as cash, EFTPOS, PayPass or PayWave, credit cards, as well as deferred payments such as lay-by. Ensuring all these processes are available and working efficiently will enhance the marketing of the business

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The Marketing Mix (Extended) - Simon Atack

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Is providing a customer with physical evidence of a product of interest, example: if a customer walks into a technological store and is interested in buying a product, they would want to know how old that product is and see if its in working condition.

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All the people involved in the business can have an impact on the marketing mix. The owners and managers establish a culture which can either have a positive or negative effect on perceptions of the business, and the products or services it offers. All businesses have a culture, whether it has been deliberately planned and implemented, or whether it has simply evolved over time.

A culture that has evolved to include poor practices or indifferent service can be a disaster for marketing, so it is important that leaders in the business set the standard, and ensure it is followed. All business owners want their business name, products, services and brand to have the highest possible reputation. Maintaining this reputation is in the hands of the staff. It is essential they be trained with the appropriate skills, be motivated to provide good service, and have a positive attitude towards the products or services they are selling. Customers will often judge the business by the staff that serve them as much as by the quality of the product, so employees need to be well-suited to the role they play in the marketing mix.

Customers are themselves an important part of the â€˜peopleâ€™ element of the seven Ps. Satisfied customers are the best possible advocates for a business. They will talk to their friends and recommend businesses that have given them good quality products and services. Providing good after-sales service can assist. Every customer is a potential return customer, and as such is an important part of the marketing mix.

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The product should be available from where your target consumer finds it easier to shop.

Distribution channels are also involved in the place on which are the routes taken to get the product from the factory to the customers.

The four traditional distribution channels are:
- Producer to customer
- Producer to retailer to customer
- Producer to wholesaler to retailer to customer
- Producer to agent to wholesaler to retailer to customer

Channel Choice
Location of the business's market or market coverage is one main factor in the distribution channel selection process.

A business can decide to cover the market in three ways.
- Intensive Distribution
- Selective distribution
- Exclusive Distribution

What it is - refers to providing the product at a place in which is convenient for consumers to access.

Why it is important - Delivery performance is one of the most important criteria when choosing supplier. Distribution channel members can provide greater efficiency in making the availability of goods to the target markets through their contacts, specialisation, experience and scale of operations.

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https://www.youtube.com/watch?v=Bv09DRd4lsM

Promotion is advertising, sale promotion and social media which is only a few ways in which business use to inform, persuade and remind a target market about its products. Using these tools the business or organisation can put across their message to the correct audience in the manner they would most likely to hear, whether it be informative or appealing to their emotions.

What it is - various strategies applied to raise customer awareness of product or brand, generating sales and creating brand loyalty.

Why it is important - Promotion helps to increase product awareness, product knowledge, increase distribution network and sales.

A point to know - That whatever method a business uses to promote their products today will sooner or later stop working.

Small changes in the way you promote and sell your products can lead to dramatic changes in the results of the business, by even small changes in advertising can lead immedialty to higher sales

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The Product should always be seen as representing good value for money.

This does not mean the price should necessarily be cheap as customers may be willing to pay a little bit more for better quality goods or services.

Once a business has decided on its objectives, it must select a pricing method. Different factors influence the price a business sets. There are a number of different methods available for a business to use in setting prices for its products, examples include:
1. Cost Plus Margin: This is the simplest method. The business determines the total cost of production and adds an amount for profit. This extra margin is referred to as the mark-up.
2. Market: Instead of using costs to determine price, businesses sometimes set prices according to the level of supply and demand — whatever the market is prepared to pay. When demand is high, prices are high. When demand is low, prices fall.
3. Competition based: This method is often used when there is a high degree of competition from businesses producing similar products. A business can choose a price that is either below, equal to or above that of the competitors.

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The product should fit the task consumers want it for, it should work and it should be what the consumer are expecting to get.

- Design
- Technology
- Value
- Quality
- Branding - is a name, term, symbol, design or any combination of these that identifies a specific product and distinguishes it from competitors.
Popular brand names are:
McDonald's, Coca-Cola, Doritos, Ford and Holden to just name a few.
-  Warranty

What it is - any tangible good or intangible service that satisfies what a customer wants.

Why is is important - There is no point in making and selling a product that nobody wants. Companies that are successful first find out what the customer wants and then they develop the right product.