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Co-Marketing Director
Discipline: Marketing and Web Media

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First an foremost the key to this campaign is a website that will be the main hub for the event, all the information and facts for the even will be found on the website. The website will be ran by me and will be active both in the lead up and after the event has taken place. The most important thing is staying active after the event by posting photos and sharing stories to maintain the awareness for the festival in hopes of any future festivals to come. A good example of a website that I could borrow some key ideas from is the LGBT foundation website.

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In terms of purely a marketing campaign, we would be much more succesful by implementing social media into the equation. For many reasons but mainly to enhance spreadability in the best and fastest way. This ultimately helps us to reach out to all people in the LGBT community and people outside the community who are willing to come and show their support. By using the features that social media websites such as Facebook allow people who follow our event page to tag friends and share our posts, allowing many people to see it and allows our marketing campaign to reach all kinds of demographics that traditional media would fail to do. That's how I am useful in this event because web media is key in this event .

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There are a plethora of other LGBT events that I could borrow from in terms of marketing techniques, the LGBT Event calendar shows the sheer number of people that could potentially show up and support our event if a successful marketing campaign were to take place.

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International Calendar of Gay Pride Events, Festivals, and Parades.

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Social Researcher
Discipline: Anthropology, Sociology and Geography

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Social Research plays a vital part in understanding and underpinning the behaviours, attitudes and values that influence social interactions amongst social groups. This is especially important in the case of marginalised groups, such as those who identify as LGBTQI. Social Researcher's have the opportunity to break this stigma and promote acceptance within communities while highlighting the expectations and needs of the local LGBTQI community.

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I am going to conduct qualitative and quantitive research prior to the event, during the event and after the event. Presenting my findings in both an informal and formal manner, easily interpreted and accessible to the public and in an academic ethnographic piece, this will assist in promoting greater understanding and awareness in society as a whole
Research Prior
- Perception of the LGBTQI community within wider society
- Past events
- LGBTQI struggles and political and social movements
During/ After
- Participant observation
- Attendee survey, completed face to face and online

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participant observation; qualitative research methods; field notes

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Participant Observation as a Data Collection Method | Kawulich | Forum Qualitative Sozialforschung / Forum: Qualitative Social Research

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Participant Observation as a Data Collection Method

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LGBTQI Festival from the Point of View of Attendee

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LGBTQI Festival from the Point of View of Attendee

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I will research vlogs and first hand accounts from previous LGBTQI events locally and globally. This will help identify aspects of the festival that were liked or disliked by attendees and often provide a valuable overall impression of the event and what it means for the LGBTQI community.

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My Gay Pride Fest Vlog 2015. My very first attendance to a Pride Festival! --FOLLOW ME on Social Media!-- Insta: https://www.instagram.com/thezoeyzoco/ Facebook: https://www.facebook.com/TheZoeyZoco/ Snapchat: TheZoeyZoco E-mail: ZoeyZocoFANmail@aol.com Subscribe please! Love you!!!

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In the attendee survey I will ask a variety of respectful, open ended questions in an effort to help understand:
- Some of the issues facing the local LGBTQI community
- Ideas on how they think these issues can be addressed
- What they think the purpose of an event like this
- Things they enjoyed/ didn't like and why
- Things that can be improved for future events
- Do they feel this event has helped them or the LGBTQI community?

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Katie Hutchings Reference List

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Illustrator for Festival Logo and Shirt Design.
Discipline : Illustration

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As an illustrator for the logo that will be used as the festival's logo and printed on shirts that will be used for staffs or as merchandises. It is my job to design a logo with thought and aesthetic features.
When designing the logo I will go through numerous process of visual planning for a final outcome.

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Before this step I would've done some research. In the ideation process is where I draw out my ideas and the multiple ways to tackle the design with semiotics.

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Graphic Designer
Discipline: Graphic Design and Illustration

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I am going to produce posters that show a line-up of different acts and singers that will be performing throughout the event as well as local acts.
Singers:
- Lady Gaga
- Katy Perry
- Miley Cyrus
- Sam Smith etc.
They will be displayed at the event as well as in the community so it will attract people to come to the festival in support of the LGBT community.
The line-up posters will be put up on social media such as Facebook and Instagram.
I will hand out the line-up posters at the entry of the festival so people know what singers are going on at what time.

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- I have included a rainbow of colours in the poster to attract the audience, which will make them want to attend the festival and to show that it’s to support the LGBT community.

- I incorporated the logo that Zack created into the line-up poster.
- I created a variety of different line-up posters that will have a different layout for each to attract different groups of people.

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So after discussion through each procedure finalizing each choice by each step. A final chosen design will be used as the festival's logo and be transferred to different mediums throughout the festival

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Discipline: Photography and Creative advertising Project Role: co-marketing director

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Contribution to Festival

My contribution to this project will be to research what attracts and influences our audience the most visually, and use this research to create plans for the creation of promotional material through popular social media apps, such as creating an Instagram page as well as a snap chat filter, to help celebrate and raise awareness of our LGBT Pride Festival.

I will need to consider the following when planning:

- Formatting, size options, colour pallet

- Promotion to specific target audience – what attracts them

- Images / captions included

- The theme

- Overall vibe of the page and filter

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Due to having a very demanding and domineering social media presence today, with a lot of businesses who promote acceptance relying greatly on visuals. I researched into the importance of using visuals in social media campaigns to help aide in the design and creation of our visual materials to help get a better idea on what types of media outlets are most popular.

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Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

Posting visual content is one of the most important things you can do to improve your social media strategy. A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs.

But posting visual content for the sake of posting visual content isn't the best way to optimize your presence on social media. It's important that your visual content be compelling, relevant, and correctly formatted.

To help you create visual content your followers will love, QuickSprout created the infographic below. It'll teach you the major types of visual content, the best tools you can use to create original visuals, and tips on creating the most compelling, aesthetically pleasing designs.

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A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

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Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing , 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

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The following design considerations will be taken into account when planning the “LGBT Pride festival” Instagram page:

·      Theme: The theme of the “LGBT Pride Festival” Instagram page will be a bright and colourful theme, to reflect the diversity of the LGBT community.

·      Image size: images uploaded to the Instagram will be created to the exact dimentions, to ensure images are crisp, clear and in focus.

·      Colour: to create a sense of flow throughout our Instagram page, it will include variety of colours to emphasis gay pride, as well as the images will have the chance to include our festival logo.

Example of an Instagram profile:

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Snap Chat filter Design – Visual Considerations 

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Snap Chat filter Design – Visual Considerations 

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The following design considerations will be taken into account when planning the “LGBT Pride festival” snap chat filter:

·      Theme: The theme of the “LGBT Pride Festival” snap chat filter will be bright and colourful, to reflect the diversity of the LGBT community. This will have the inclusion of either a rainbow filter and/or our festival logo.

·      Readability: Font type/size is important for a snapchat filter, as we want our logo to be fun to use and to look good – It will be placed at the bottom of the screen with a rainbow effect casted slightly over the top, so it’s still easily visible and easy to read.

·      Colour: eye catching and enjoyable colours will be used to attract our target market to use the filter and hopefully share or story their image – helping us to raise awareness.

Example of the logo included:

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Role: Graphic Designer
Discipline: Graphic Design & Creative Advertising

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My job was to design the stage background for each individual act that will perform at the event. We have a line up of both speakers and artist all of which have been openly supportive of the LGBTQI community. For the artists, who each have their own personal logos, I have edited them to give them the ‘pride’ look, with the artists’ permission. All of the artists’ logos will be put against a simple black wallpaper to ensure the rainbow is emphasised. I have chosen the simple design as it clearly sends the ‘pride’ message to the audience. I have also designed the artists’ logos so they can be printed onto black shirts and sold at stands near the stage. For us, it will likely produce more money to be put towards the cause, but for the people who attend the event, it gives them a souvenir to remember the festival by.

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To design the shirts I looked at shirts for other LGBTQI festivals and the shirts sold at previous concerts of the artists. These are examples of a shirt for the 2017 Lexington Pride Festival and the 2016 Cheap Trills Sia Concert respectively. These were both good examples of what I could achieve from my design.

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In the final design for the t-shirt I put the artist’s ‘pride’ logo front and centre of the shirts. The shirts, like the background should be plain black to emphasise the rainbow colouring. In the bottom left corner will be Zack’s festival logo. The back of the shirt will feature slogan of the logo, Peace
Respect
Independence
Diversity
Equality.

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Role: Chairperson & Master of Ceremonies
Discipline: Creative Writing

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When our group discussed a community arts project an LGBTQI event was proposed and we realised we all felt similarly about the communities struggles with discrimination, suicide and marriage equality. We decided to each use our chosen disciplines to organise an event that celebrated LGBTQI culture and promoted marriage equality.

We thought it would be entertaining to hold a festival locally at the Esplanade Park in Fremantle where we could organise multiple supportive musical artists to perform and speakers to educate the attendees on LGBT struggles and the marriage equality movement. We would do this on the weekend of the 24th and 25th of June (June is International Pride Month and Amelia thought this appropriate) We would contribute to the events organisation and success in ways relating to our distinct disciplines and co-operating with each other.

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Back to main Face the Facts page
Equality and freedom from discrimination are fundamental human rights that belong to all people, regardless of sexual orientation, gender identity or because they are intersex.

On 1 August 2013, the Sex Discrimination Act 1984 was amended to make discrimination on the basis of a person's sexual orientation, gender identity and intersex status against the law.

Despite this important step forward, lesbian, gay, bisexual, trans and intersex (LGBTI) people in Australia still experience discrimination, harassment and hostility in many parts of everyday life; in public, at work and study, accessing health and other services and securing proper recognition of their sex in official documents.

About LGBTI people

Australians of diverse sexual orientation, sex or gender identity may account for up to 11 per cent of the Australian population.

The reported number of same-sex couples has more than tripled between 1996 and 2011.

In 2011, there were around 6,300 children living in same-sex couple families, up from 3,400 in 2001. Most of these children (89 per cent) are in female same-sex couple families.

Intersex people are people born with physical, hormonal or genetic features that are neither wholly female nor wholly male, or a combination of female and male, or neither female nor male. As with the general population, people with intersex variations have a broad range of gender identities and sexual orientations.

There are no firm figures for Australia's intersex population. Estimates range from one in 2,000 births to four per cent of the population however the Organisation Intersex International Australia (OII Australia) recommends a mid-range figure of 1.7 per cent of all births.

Key issues for LGBTI people

A large number of LGBTI people hide their sexuality or gender identity when accessing services (34 per cent), at social and community events (42 per cent) and at work (39 per cent). Young people aged 16 to 24 years are most likely to hide their sexuality or gender identity.

LGBTI young people report experiencing verbal homophobic abuse (61 per cent), physical homophobic abuse (18 per cent) and other types of homophobia (9 per cent), including cyberbullying, graffiti, social exclusion and humiliation.

80 per cent of homophobic bullying involving LGBTI young people occurs at school and has a profound impact on their well-being and education.

Transgender males and females experience significantly higher rates of non-physical and physical abuse compared with lesbians and gay men.

Gay, lesbian, bisexual and transgender people are three times more likely to experience depression compared to the broader population.

Around 61 per cent of same-sex attracted and gender-questioning young people said they experienced verbal abuse because of their sexuality, while 18 per cent reported experiencing physical abuse. Young men (70 per cent) and gender-questioning young people (66 per cent) were more likely than young women (53 per cent) to experience verbal abuse.

Positive developments

LGBTI young people at schools where protective policies are in place are more likely to feel safe compared with those in schools without similar policies (75 per cent compared with 45 per cent). They are almost 50 per cent less likely to be physically abused at school, less likely to suffer other forms of homophobic abuse, less likely to self-harm and less likely to attempt suicide.

People in same-sex couples tend to be more highly educated, more likely to work in highly skilled occupations (53 per cent compared with 43 per cent) and more likely to have higher incomes.

On measures of general health and family cohesion, children aged 5 to 17 years with same-sex attracted parents had significantly better scores when compared to Australian children from all other backgrounds and family contexts. For all other health measures, there were no statistically significant differences.

Did you know?

Almost half of all gay, lesbian, bisexual and transgender people hide their sexual orientation or gender identity in public for fear of violence or discrimination.

Our role

The Commission can investigate complaints of discrimination on the basis of sexual orientation, gender identity and intersex status under the Sex Discrimination Act, which was amended in August 2013.

The amended Act also protects same-sex couples from discrimination under the definition of "marital or relationship status".

We have conducted a number of major projects in recent years to identify and build community awareness around the human rights issues faced by LGBTI people.

Find out more about our work in this area.

Find out more

Australian Human Rights Commission, Addressing sexual orientation and sex and/or gender identity discrimination: Consultation Report (2011)

Australian Human Rights Commission, Sex Files: the legal recognition of sex in documents and government records (2009)

Australian Human Rights Commission, Same-Sex: Same Entitlements, Report of the National Inquiry into discrimination against people in same-sex relationships in the area of financial and work related entitlements (2007)

Australian Research Centre in Sex, Health and Society, La Trobe University, Private Lives 2: The second national survey of the health and wellbeing of GLBT Australians (2012)

Beyond Blue, In my shoes: Experiences of discrimination, depression and anxiety among gay, lesbian, bisexual, trans and intersex people (2012).

Department of Health, Australian Government, National Lesbian, Gay, Bisexual, Transgender and Intersex (LGBTI) Ageing and Aged Care Strategy (2012), p 4.
4102.0 - Australian Social Trends, July 2013, Same-Sex Couples (July 2013).
Australian Bureau of Statistics, above.
Australian Bureau of Statistics, note 2.
See the information page What is Intersex? Defining Intersex on the OII Australia website for a more detailed explanation of intersex.
OII Australia, On the number of intersex people information page
Australian Research Centre in Sex, Health and Society, La Trobe University, Private Lives 2: The second national survey of the health and wellbeing of GLBT Australians (2012) pp 45-46.
Australian Research Centre in Sex, Health and Society, La Trobe University, above, p 46.
Australian Research Centre in Sex, Health and Society, La Trobe University, Writing Themselves in 3: The third national study on the sexual health and wellbeing of same sex attracted and gender questioning young people (2010), p 39.
Australian Research Centre in Sex, Health and Society, La Trobe University, above, p 39.
For example, while 26 per cent of males and 23 per cent of females reported experiencing verbal abuse within a 12 months period, the percentages jump to 47 per cent and 37 per cent for trans males and trans females respectively. See Australian Research Centre in Sex, Health and Society, La Trobe University, note 7, p 47.
Beyond Blue, In my shoes: Experiences of discrimination, depression and anxiety among gay, lesbian, bisexual, trans and intersex people (2012), pp 1-2.
Australian Research Centre in Sex, Health and Society, La Trobe University, note 9, p 40.
T Jones and Western Australian Equal Opportunity Commission, A report about discrimination and bullying on the grounds of sexual orientation and gender identity in Western Australian education (2012), p 11.
Australian Bureau of Statistics, note 2.
Australian Bureau of Statistics, note 2.
Australian Bureau of Statistics, note 2.
University of Melbourne, Australian Study of Child Health In Same-Sex Families (ACHESS): Interim report (2013), p 1.
Australian Research Centre in Sex, Health and Society, La Trobe University, note 7, p 46.

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Face the facts: Lesbian, Gay, Bisexual, Trans and Intersex People

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Back to main Face the Facts page Equality and freedom from discrimination are fundamental human rights that belong to all people, regardless of sexual orientation, gender identity or because they are intersex. On 1 August 2013, the Sex Discrimination Act 1984 was amended to make discrimination on the basis of a person's sexual orientation, gender identity and intersex status against the law.

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-Marketing through social media (such as Facebook, Instagram and Snapchat) to engage users and promote the event.

-Visual design (including posters, shirt design and logos) to appeal to attendees and promote the event.

-Create a short film portraying the experience of a prominent LGBTQI personality to show at the beginning of the event.

-Conduct an attendee survey at the event on various aspects of the LGBTQI community experience and the event to produce an academic piece that might educate further on the community.

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This attached article and the attached article on the 'Project Purpose' blurb feature statistical research on the number of LGBTQI couples and identifiers in Australia.

It also shows their contributions to the workforce and Australian community as well as prevalence of discrimination, bullying, mental illness and suicide within their community.
It is these issues that our event is aimed at.

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4102.0 - Australian Social Trends, July 2013

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CONTENTS Article -How many Same-Sex couples are there? -Does age matter? -How many Same-Sex couples have children? -Are Same-Sex couples less religious? -Higher levels of education -Work -Income -Sharing the housework -Where do Same-Sex couples live? Explanatory information -Data sources and definitions -Endnotes

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It is vital that we understand that LGBTQI people are people. That they are like you and me. That they contribute to our culture and society and are valuable members of our community.

My contribution to this event will be as Master of Ceremonies and Chairperson of our committee. I will introduce the event, welcome the attendees, announce the performers and speakers.

Throughout the event in the MC role I will be able to educate and entertain. These are two skills relating to my discipline as a writer, I can present facts about the community and give humorous anecdotes to aid the projects purpose.

Operating as Chairperson I help to organise the event, engage the various speakers and performers and co-ordinate team members in their roles.

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Director of the short film to open the guest-speaker presentations
Discipline: Screen Arts

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Before heading into the stage-presentations/performances, a short ten minute film will open the ceremony.

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The film outlines the early life of one of the guest speakers: renowned LGBT activist and author of several popular books, Dan Savage. Spectators will see a dramatization of Savage’s time growing up in an anti-gay family and a school full of tantalising bullies. It is a loose adaption of Savage’s own autobiographical novel:  It Gets Better: Coming Out, Overcoming Bullying, and Creating a Life Worth Living (Savage, 2012).

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I was put in charge to direct and oversee the entire project from beginning to end. With my experience in the Screen Arts course, I was able to provide a stable, single-minded focus over the entirety of the project. Firstly, I gathered all the appropriate cinematographers, cameramen, editors, composers, costume-designers, casting directors etc. While gathering these people, I worked with Savage and a Screenwriter to brainstorm how we were going to structure and condense Dan’s experiences into a short amount of time. We eventually formed a script and worked on story-boarding how we wanted each scene filmed. After completion of the storyboard, I moved to assisting the Casting-Director with choosing the actors. We chose the appropriate actors to represent a younger Dan Savage and his respective family members and classmates etc. I then consulted with the appropriate costume-designers to create an authentic looking attire for the time period (late 1970s). I then entered the shooting stage with the cinematographers and cameramen. We filmed each scene as planned in the storyboard, making minor improvised adjustments when necessary. While filming, I also worked with the actors so that they understood what was required of each scene. Next, I communicated the atmosphere, tone, and meaning of each scene with the composer, making sure an effective musical score was produced. Lastly, I supervised the editor as he cut the film into the final product. The film is now ready to play at the start of the festival.

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https://www.amazon.com/Gets-Better-Overcoming-Bullying-Creating/dp/0452297613

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juvenile nonfiction/social topics - bullying

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personal & social issues: sexuality & relationships (children's / teenage)

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psychology / human sexuality (see also social science / human sexuality)

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self-help / motivational & inspirational

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social science / lgbt studies / gay studies

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It Gets Better: Coming Out, Overcoming Bullying, and Creating a Life Worth Living

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Every story can change a life. Growing up isn't easy. Many young people face daily tormenting and bullying, and this is especially true for LGBT kids and teens. In response to a number of tragic suicides by LGBT students, syndicated columnist and author Dan Savage uploaded a video to YouTube with...

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It Gets Better: Coming Out, Overcoming Bullying, and Creating a Life Worth Living
~ More about this product

List Price: | $16.00
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For more on Dan Savage, check out his Facebook here.

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The film will create an engaging opening before the presentations and performances. Younger people (going through these issues right now) will hopefully be prompted to talk more openly about any harmful experiences, promoting and broadening the message in Savage's book.